amadeus
5 Steps to Prepare Your Hotel Housekeeping Team for 2021 and Beyond
Amadeus | February 8, 2021
The challenges the hospitality industry has faced in the wake of COVID-19 reminds us how critical the housekeeping department’s role is to a hotel’s overall success. The urgency to prevent the spread of COVID-19 has accelerated change in our industry, including the need for new hygiene and cleaning processes. Even before the virus, 78% of hotel guests believed cleanliness to be the most crucial factor affecting their choice of where to stay, with hotel cleaning protocols moving up to the #1 top-ranked category for travel with COVID-19. As guests expect the highest standards of sanitation to feel at ease in a hotel and once again re...
6 Hospitality Trends to Watch in 2021
Amadeus | February 1, 2021
With the global roll out of COVID-19 vaccines underway, we are all hoping for brighter days ahead along with the return of travel. But it’s also important to acknowledge that the experiences and customs we once knew may look different – either temporarily or permanently due to the pandemic. As the year progresses, what will travel look like? How can the hospitality industry restore traveler confidence while demonstrating resilience? As COVID-19 wears on, 6 significant trends have emerged that will continue to shape hospitality for the months and years to come. Go big (near or far): making travel dreams come true As roads, skies, and ...
5 Steps to Building a Successful Hotel Marketing Plan in 2021
Amadeus | January 18, 2021
As hoteliers hope to rebound from the lingering effects of COVID-19, they are presented with the challenges of repositioning, retargeting, and reviving their respective brands to meet the needs of emerging demand in 2021. To capture the most opportunity moving forward, hoteliers will have to look to multi-channel marketing strategies to drive bookings and optimize their property’s ability to return stronger this year. Here are 5 key steps to consider: 1. Take a Data-Driven Approach to Evaluate Market Conditions As each region recovers at its own pace, hotels are now required to have a more in-depth understanding of their feeder markets...
The Evolving Traveler Journey: 3 Trends Hoteliers Must Address Today
Paul Barron | January 5, 2021
By Paul Barron The hospitality industry is navigating through a time of unprecedented change. The shock of COVID-19 pushed what was once considered preferential traveler expectations into industry standards faster than anyone could have imagined. Trips are either increasingly spontaneous with short booking windows or intensely researched due to safety. On-trip interactions are digitizing, and loyalty has evolved far beyond points programs. Reviewing recent trends, hoteliers must prepare for three key shifts in the traveler’s journey: 1. Booking flexibility shifting from perk to expectation 2. Acceleration of the contactless ...
Amadeus Renews Long-Standing Relationship With IHG® for Business Intelligence Solutions
Amadeus | December 15, 2020
The continued exclusive endorsement of Amadeus' Demand360®, Agency360®, and RevenueStrategy360TM solutions provide the insight needed to increase booking demand and revenue 2020 has brought unprecedented change to the hospitality industry. Hoteliers face significant challenges in identifying opportunities to drive booking demand and establish the most effective distribution strategies to fill short and longer-term occupancies. The historical data they once relied on to build their revenue strategies no longer aligns with current market trends. Today, it is critical that hoteliers have access to comprehensive, accurate, and timely busines...
Knowland Announces the Passing of CEO Robert Post
December 9, 2020
ARLINGTON, Va., Dec. 9, 2020 — It is with profound sadness that Knowland announces the passing of Knowland CEO Robert Post. Bob passed away unexpectedly on December 4, 2020. We extend our most heartfelt condolences and sympathy to Bob’s family. Our thoughts are with them at this most difficult time. Bob joined Knowland in 2012 as an investor and a member of its board of directors and in 2013 he took the role of executive chairman. In May 2019, he became CEO, bringing decades of experience to the company as a successful entrepreneur and veteran technology company leader. Prior to joining Knowland, he served as CEO or board member of mu...
Key Booking Strategies in a World Turned Upside Down
Kristi White | November 18, 2020
By: Kristi White Today’s travel and gathering restrictions have taken a toll on our industry. While we continue to see ongoing changes and brace for the next phase of potential constraints, we are tracking general occupancy while keeping an eye on the long term. I recently had an opportunity to speak with Katie Moro, Vice President, Data Partnerships at TravelClick, an Amadeus Company. She shared some data insights into what her team has been seeing recently. A Strategic View of General Occupancy If we take a look at overall demand, it sets the stage for a discussion on group business. Based on Amadeus data collected from the PM...
The Outlook for Hospitality, Part 2: How Vendors Are Pivoting to Meet New Industry Demands
Fran Worrall | November 16, 2020
By Fran Worrall In the fall issue of Hospitality Upgrade, we began our four-part series on the outlook for the hospitality industry by asking vendors the following question: What are your thoughts on the future of hotels and the industry in general? Overwhelmingly, respondents were optimistic. Despite the seriousness of the pandemic and its devastating impact on hotels around the globe, most vendors agreed that the industry is resilient and will recover. Some said it would come back even stronger than before. Not surprisingly, most believe that technology will play a key role in the process. In Part 2 of our series, we asked the foll...
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