FAIRFAX, Va. (Sept. 18, 2017) – Crescent Hotels & Resorts, a nationally recognized operator of elite hotels and resorts throughout the United States and Canada, has announced the promotion of Dawn Gallagher from Executive Vice President, Sales and Marketing to Chief Sales and Marketing Officer.
An experienced hotel & resort revenue generation expert with nearly three decades of developing and executing sales plans and critical paths; increasing revenue generation and growth; creation of national sales team; and management of both brand and independent hotels, Gallagher will now also assist in the overall direction and strategic initiatives of the company.
Gallagher has distinguished Crescent as an award-winning management firm with a powerful sales culture. She has strategically enhanced the Crescent Global Sales Team and network, and strengthened processes in sales training and transitions to increase revenues quicker and more successfully. With Gallagher’s leadership and significant knowledge of the hospitality industry, she is also credited for enhancing the digital team and was a part of the team that developed Latitudes: Lifestyles by Crescent, a division of Crescent Hotels & Resorts focusing on the unique needs of independent and boutique hotels.
“Dawn has made a tremendous impact on the sales and revenue organization and the overall success of the company,” said Michael George, Founder, President and CEO of Crescent Resorts & Hotels. “Through her leadership and expertise, I have no doubt that Crescent will continue to stand out as an industry leader.”