New Project with Inventive Accommodations Well Underway on Florida’s East Coast 

DAYTONA BEACH, Fla. (Feb. 15, 2022) – Industry icons Bayshore Capital Inc. and Crescent Hotels & Resorts have joined forces to introduce Max Beach Resort, a new concept in the evolving hospitality landscape. Driven by the combined development and hospitality management expertise and resources of the two companies, Max Beach Resort is set to open this April as the area’s first-ever, professionally managed short-term rental offering featuring enhanced resort amenities for guests. Ideally situated on a stretch of world-famous Atlantic shoreline in Daytona Beach Shores, Florida, Max Beach Resort will offer 72 spacious one-, two- and three-bedroom residence-style suites, with an array of lifestyle features and amenities.

“Travelers using Airbnb, VRBO or similar platforms know most short-term rentals are owned and managed by individuals and scattered across various properties,” said Henry Wolfond, Chairman and CEO for Bayshore Capital Inc. “Max Beach Resort, on the other hand, is unique among short-term rental options: It’s a single, 12-story, newly constructed building, solely owned by Bayshore, expertly managed by our partners at Crescent Hotels & Resorts, and offering a level of service and amenities normally only found at upscale resorts. That’s what is going to make Max Beach Resort a real game-changer for business and leisure travel.”

All accommodation styles at Max Beach Resort will include private baths and functional outdoor living space, with a contemporary design maximizing efficiency and showcasing views of the Atlantic Ocean and beaches to the east, and the Intracoastal Waterway to the west. Upscale amenities will include full-service dining, an oceanfront pool with private cabanas, and a unique sky-level training center and lifestyle lounge area.

For business and social gatherings, the resort will offer sunrise and sunset event terraces, and a ground-level hospitality suite with showcase deck area that all offer hi-touch experiences. State-of-the-art fiberoptics will offer the capability of robust live-streaming and uninterrupted connectivity throughout the property. Adding to the Max’s signature experience will be curated background music, floor-to-ceiling glass walls throughout, and design advancements such as increased acoustical isolation, turtle-friendly tinted glass, and smart TVs, just to name a few.

“Max Beach Resort is blending the best of overnight, extended stay, and short-term accommodation options with best-in-class amenities to create a product today’s hospitality market rarely offers,” said Michael George, Crescent Hotels & Resorts Founder, President and CEO. “We believe this will launch a new hybrid category of accommodations for the industry and are pleased to be working with Bayshore Capital to be one of the first to introduce a project of this scope to the travel world.”

A third-generation, boutique real estate investment company based in Toronto, Canada, Bayshore Capital Inc. is known for its hands-on approach and success in the real estate and hospitality development industries. The Max Beach Resort project is led by Vice President, Development John Ott, who monitors day-to-day progress from his office across A1A from the resort site. Ott has spent more than four decades in the industry, having managed more than $2 billion hotel, restaurant, commercial/retail, casino, and entertainment venue development.

Headquartered in Fairfax, Virginia, and Toronto, Ontario, Crescent Hotels & Resorts is one of the top independent hotel management companies approved to operate flags under the brand affiliations of Marriott, Hilton, IHG and Hyatt. The company’s portfolio includes the Latitudes Collection of hotels and resorts, and the Max Beach Resort fits perfectly within this collection as it embraces the individualistic concepts that connect with today’s multigeneration travelers and experience seekers. Crescent’s portfolio is comprised of premier branded and independent resorts and hotels in the upper-upscale, full-service and luxury segments across the United States and Canada.

“Florida remains one of the top vacation spots in the world and is considered a leader in the global tourism industry,” commented Wolfond. “It only made sense to choose a stretch of Florida’s world-famous coastline to develop a project we consider to be an industry trendsetter.”

For more information on Max Beach Resort, visit For additional information on Bayshore Capital Inc., visit, and for Crescent Hotels & Resorts.