CALISTOGA, CALIF. (JUNE 6, 2018) – Calistoga Ranch and Solage, Auberge Resorts Collection are pleased to announce the appointment of Jay Heidenreich as Area Director of Sales and Marketing. Heidenreich brings more than 20 years of hospitality experience along with his creativity and high energy to his new leadership role overseeing sales and marketing efforts for two of Auberge Resorts Collection’s award-winning Napa Valley properties.
“Auberge has deep roots in Napa Valley including the luxe, family-friendly Calistoga Ranch tucked in a wooded canyon, and the active and vibrant Solage that boasts the largest swimming pool in the Valley, perfect for socializing under the sun,” said Mike Minchin, Chief Marketing Officer, Auberge Resorts Collection. “We are thrilled to welcome Jay to the Auberge family and are confident his seasoned sales and marketing leadership experience will continue to elevate both resorts to exciting new heights. His upbeat spirit, hands-on approach and extensive resort expertise make him ideally suited for our two resorts that showcase the very best of the destination through inspired experiences designed to celebrate the bounty and heritage of the Valley.”
In his new role as Area Director of Sales and Marketing, Heidenreich oversees sales and revenue, as well as catering and event management at Calistoga Ranch, the legendary 50-room resort, including the signature Lakehouse restaurant and the award-winning spa; and Solage, known for its welcoming vibe and a stylish spontaneity with 89 design-focused studios, a 130-foot landmark swimming pool, award-winning restaurant Solbar, and expansive Spa Solage.
Heidenreich’s passion for sales and marketing excellence has been prevalent over his 20-year career in the hospitality industry. Before joining Auberge Resorts Collection, Heidenreich served as Director of Sales and Marketing at The Park Central San Francisco where he managed and oversaw one of the top ten largest convention hotels in San Francisco. Prior to that, he spent eight years with The Ritz-Carlton Hotel Company at Half Moon Bay and Ritz Carlton Kapalua, Maui where he used his leadership skills and experience to expand and develop world-class marketing teams that vastly increased revenue and established solid branding. During his tenure was named Director of Sales and Marketer of the Year by the company. He has also served as the Director of Sales and Marketing at Marriott Kauai and The St. Regis Princeville in Hawaii. Heidenreich received his degree from Cornell University, School of Hotel Administration and is a member of Cornell Men’s Basketball Alumni.
“Having lived many years in the Bay Area and Hawaii, and traveled around the world, I could not be happier to now call Napa Valley home,” said Jay Heidenreich as Area Director of Sales and Marketing for Calistoga Ranch and Solage, Auberge Resorts Collection. “The town is small, and the community is amazing. People are friendly and the personal attention to detail and connection to the destination is at the core of what enable Calistoga Ranch and Solage to create memorable experiences for guests as well as locals who spend time with us.”
Heidenreich’s lighthearted spirit, affinity for great food and wine, along with his sense of fun, is reflected in the creative programming at both resorts. He lives with his wife and three daughters in Napa Valley.
