ORANGE COUNTY, CALIF. (NOVEMBER 11, 2020) – Pendry Hotels & Resorts is proud to announce the appointment of Ash Bhasin as general manager of Pendry Manhattan West, the brand’s first New York City property and part of the eight-acre, six-building mixed-use Manhattan West development located in Manhattan’s Hudson Yards district. In this role, Bhasin will be responsible for overseeing and managing all daily operations of the hotel, slated to open in 2021. Pendry Manhattan West will feature 164 guestrooms including 30 suites; a signature restaurant; a lounge and vibrant open-air terrace bar; and meeting and event space – complementing the defining Manhattan West development that sits directly between the soon-to-be redeveloped Penn Station and the new 7-train station at Hudson Yards.
“Ash brings an impressive level of experience to Pendry Hotels & Resorts,” said Alan J. Fuerstman, founder, chairman and CEO of Montage International. “Ash’s leadership, strategic skill-set and in-depth knowledge of the New York City market will make him instrumental to the success of Pendry Manhattan West.”
Bhasin brings more than two decades of hospitality experience to his role with Pendry Hotels & Resorts. Most recently, he served as general manager of Hotel Indigo Lower East Side, where he oversaw all facets of the hotel’s marketing, positioning, sales & revenue, guest experience, rooms division, food and beverage, owner relations, property operations and financial performance. He also held the general manager role at Cachet Boutique Hotel and SIXTY SoHo, as well as hotel manager at Trump SoHo Hotel & Condominium. Prior to that, he held the role as director of rooms at Four Seasons New York, director of rooms and tower operations at Trump International Hotel & Tower Condominium, and several other positions in the New York, Los Angeles and Miami markets. He also served as assistant manager, food and beverage, at Taj Mahal Intercontinental Hotel and Tower in Mumbai, India.
Pendry Manhattan West, designed by acclaimed architectural design firm, Skidmore, Owings & Merrill with interiors by Gachot Studios, will bring the most compelling aspects of both coasts—California ease and Manhattan energy—to New York City. Designed for the modern luxury traveler, the hotel will satisfy the desire for polished comfort, paired with engaging experiences in convivial social spaces, from food and beverage to art and culture. Pendry Manhattan West will mark the ninth Pendry Hotels & Resorts property from the brand and follows the openings of Pendry San Diego, Sagamore Pendry Baltimore, Pendry West Hollywood and Pendry Chicago.