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"ALICE makes awesome hotel software. The more you use ALICE, the more useful it is.”

Feb 12, 2018 -- Concierges from across the country and around the world voted ALICE “Best Concierge Software” in Hotel Tech Report’s 2018 HotelTechAwards. Over 100 of the industry’s most popular hotel technology brands competed for a chance to win this prestigious title. ALICE scored a perfect 100 on the 100-point “HT score” scale, beating out the nearest competitor by over 30 points.

The HotelTechAwards leveraged real user data - ratings and reviews - to determine the winning products across the twenty-eight categories of hospitality products Hotel Tech Report showcases. Hotel Tech Report creates its “HT score” from a variety of factors, including the number of user reviews submitted and the quality of user ratings across four areas of assessment: likelihood to recommend, return on investment, customer service, and ease of use. ALICE’s concierge software garnered rave reviews, with hoteliers recognizing the software’s interface design and usability as just some of the elements that set it apart from the competition. Extolled one Assistant General Manager, who uses ALICE not only at the concierge desk, but also across all staff departments:

"[ALICE is] a true game-changer for our entire team! For our property size (200 keys, Upper Luxury), ALICE provides everything we need. ALICE is extremely easy to use at all levels of tech proficiency. It has dramatically reduced paperwork and time lost in radio or phone communication while providing accurate tasks and needs from inside and outside clients alike.

Its vast capacity for reporting at every level also provides the perfect training tools, not to mention proper monitoring of effectiveness of our associates and the perfect "paper trail" for all transactions.

The only thing we don't seem to like about ALICE is that we didn't discover it sooner! It has been a true game-changer for our Housekeeping, Engineering, Room Service, Front Desk and Concierge Departments - just to name a few of the Departments which have benefited the most since its implementation.”

(To read this and other reviews of ALICE Concierge head to Hotel Tech Report).

For ALICE, this win is an auspicious start to a year in which further innovation and development is scheduled for the concierge software. After acquiring leading concierge technology provider, GoConcierge in September 2017, ALICE has embarked on an ambitious technology roadmap for their concierge software.

“It is very encouraging to win this award, in particular because it was voted on by our customers and people with first-hand experience using ALICE. This year has gotten off to an amazing start and we are very encouraged about our roadmap for the year ahead.

We believe that GoConcierge and ALICE coming together and uniting as one team allows us to leverage our vast industry experience and passion for developing the most impactful tools for concierge among other departments.  We share a commitment to creating the world’s best concierge software and are investing more money and development efforts to achieve this than ever before. With an expanded team, we are now able to deliver enhanced functionality faster than ever and we are gaining insight from our Concierge Advisory Board, made up of ALICE users, on desired features and functionality for delivering service excellence. Proudly, we believe that Together We Are Better!  We look forward to welcoming you to ALICE.”

Alex Shashou, Co-Founder & President and Adam Isrow, EVP

ALICE’s vision for a unified hospitality operations platform has made waves in the industry. The company, which has raised $40M and partnered with over 2,000 hotels, was also a top finisher in the four other categories in which it fielded products: Staff Task Management & Collaboration, Mobile Apps, Guest Messaging Platforms, and Engineering Software.

To learn more about ALICE’s concierge software and request a demo, visit the ALICE website.

For more reviews of ALICE Concierge, head to Hotel Tech Report.


Manage staff work and guest communication across departments with the ALICE operations platform. By joining all the departments of your hotel onto a single operations platform for internal communication and task management, ALICE helps your staff act as a team to provide consistently excellent service.

Since the company was founded in 2013, ALICE has gained serious traction in the industry working many of the world's leading hotel brands, including Two Roads Hospitality, Dream Hotel Group, Grupo Posadas, SIXTY Hotels, NYLO Hotels, and Leading Hotels of the World. The company acquired concierge technology provider GoConcierge in 2017. For more information, visit

Contact: Lola Feiger / 6178177251

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