booking channel
Why Rate Parity Still Has To Be “The Law of the Land” in Hospitality?
Max Starkov | November 14, 2023
By Max Starkov There was a recent discussion on LinkedIn about the need for maintaining rate parity in hospitality and its implications. Just to clarify for the non-revenue management folks here, Rate Parity traditionally means maintaining the same publicly available rate for the same room/same stay across all public distribution channels i.e. channels available to any member of the public that is not a loyalty member or member of some guest appreciation or reward program. Rate Parity is not a new online policy specifically designed for the OTAs. It existed long before the “commercial internet" came into being and there was only ...
Looking at the Net Revenue Impact of Chatbots With Tata Crocombe
Adam and Larry Mogelonsky | October 25, 2023
By Adam and Larry Mogelonsky Artificial intelligence will be a topic for hotels for decades to come, but right here in Q4 2023, it’s all about deploying incremental solutions to drive more and more efficiencies and profitability. Foremost amongst all the other AI tools that hotels can deploy is the guest-facing chatbot which has the potential to help drive a channel shift away from more expensive third parties. And yet, it’s rare to see a lot of financial scenarios published on the matter that explicitly show the contribution of these technologies onto the bottom line. In collaboration with Tata Crocombe, we investigated the chatbot...
Are Group Sales at Your Hotel Slipping Through the Cracks? Here’s Why.
Shift Digital | August 9, 2023
The right information and extra support can help your hotel avoid missing out on group sales revenue. There’s no question—when it comes to returning to “normal,” group business and sales have been the most challenging for many hotels. Continued skepticism around when conferences and events will return to pre-pandemic levels, coupled with an influx of unqualified leads and skeletal sales teams, have resulted in hotels missing out on lucrative group business—simply because they couldn’t manage the incoming inquiries. So, as in-person conferences and events (and their revenue) finally resurface, what can hotels hamstrung by li...
Having a Nash Bash: How Your Hotel Can Capitalize on Events To Increase Direct Bookings
Stephen Fitzgerald | August 8, 2023
By: Stephen Fitzgerald, Vice President, Hotels, at Sojern From bachelorette parties to concerts, Nashville is an increasingly-popular destination for events–and these events are selling out hotel rooms well in advance. Recently, the Music City hosted concerts from artists like Taylor Swift to George Strait, both of which drove a sharp spike in hotel bookings. In fact, room rates at mid-range hotels during the Taylor Swift concert weekend ran upwards of $1150 per night. And it’s not just concerts driving bookings: Nashville is becoming a bachelor and bachelorette party mecca, and many of these parties take place during weekends without ...
Cloudbeds Announces Partnership With Vrbo
Cloudbeds | July 27, 2023
Full API integration will grant Cloudbeds customers access and visibility to a worldwide market of vacation rental-focused travelers San Diego, July 27, 2023 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced its integration with Vrbo. Through a full API connection, owners and operators can manage all aspects of their Vrbo listing through the Cloudbeds platform. The integration creates a superior user experience with automation in onboarding, managing rates and availability, reconciliation, and more. As one of the world’s premier ...
Chatbots Represent the First Step in Changing Booking Behavior
Adam and Larry Mogelonsky | July 19, 2023
By Adam and Larry Mogelonsky Chatbots have been around for a while, but ChatGPT has brought them forth into the spotlight, while large language models (LLMs) now present a host of different utilities for evolving both how various hotel systems talk to one another as well as how guests book. The important term here to remember and break out at your next cocktail party is ‘technological determinism’. Because chatbots are all the rage right now, this will propel more travelers to start to try them out for planning their next trip, which in turn due to recursive learning will help to augment the accuracy and usefulness of these new plat...
Sojern Acquires VenueLytics to Bolster Its Platform for the Hospitality Industry
Sojern | July 11, 2023
SAN FRANCISCO – 11 July, 2023 – Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics’ capabilities as an extension of the Sojern Travel Marketing Platform. Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPA...
Why Should Hotels Use Flexible Rates to Increase Bookings
Cendyn | June 7, 2023
Stand out to travelers on Expedia Group sites with refundable rates Flexibility is a major priority for travelers today. In a recent Expedia Group traveler survey, more than a third of respondents said they filter for refundable cancellation policies when searching for accommodations on a travel booking website. This means if you don’t offer a refundable rate, you will disappear from a third of traveler searches on Expedia Group sites. Why list on Expedia if that’s the case? By leveraging sites like Expedia, hoteliers ensure they have a good channel mix, allowing them to expand the reach of their offering by tapping into more than 60 m...
1
Technology
2
Appointments/People on the Move
3
Operations
4
Industry Happenings
5
All Things Independent
Today's News
Four Seasons Hotel Madrid Welcomes Alejandro Bernabé as New General Manager and Regional Vice President
Market Trend: Refining SEM Strategies for Full-Funnel Marketing
The Bahamas Achieves Unprecedented Tourism Success With Record-Breaking Eight Million Visitors
The Leela Palaces, Hotels and Resorts Announces Its Foray Into Northeast India With the Signing of a 140-Room Hotel in Sikkim
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.