Drive More Bookings: Innovative Strategies for Hotel Landing Pages
Lodging Interactive | May 16th, 2024
Marina Inn at Grande Dunes Launches New Website
Marina Inn at Grande Dunes | May 15th, 2024
Quick Wins to Increase Holiday Bookings on Your Hotel Website
Luke Markesky | November 1, 2023
By Luke Markesky While holiday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. That said, there are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns. 1. Generate buzz Th...
Knowland’s Market Segmentation Analysis Feature Now Available for Property-Level Hotel Sales Teams
KNOWLAND | October 25, 2023
Add-on feature helps sales teams better understand specific market segment performance, plan account strategies, and gain insight into competitive activities ARLINGTON, Va. — Oct. 25, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced an add-on feature explicitly designed to help on-property sales teams better understand and target the right group segments booking in their market. Sales teams are often challenged to understand what groups have met in their competitive set. Knowland’s Market Segmentation feature delivers detailed insight into group busi...
Understanding Google’s Guidelines Regarding Spammy and Misleading Practices
Lodging Interactive | October 23, 2023
Google Announces Completion of October 2023 Spam Update Google confirmed the completion of its Spam Update rollout on October 20, following the initial announcement made on October 4. On October 20, Google successfully concluded the rollout of its October 2023 Spam Update, aimed at combating thin and deceptive content on the web. The October 2023 Spam Update specifically targets thin, duplicated, misleading, or overly promotional content. It's a call to action for publishers to revisit their websites and ensure they align with Google's updated spam prevention measures to continue ranking well in search results. Google Announces Comple...
Hospitality Group and Business Performance Index by Knowland and Amadeus Shows Tampa, Las Vegas, and San Diego Leading U.S. Group Revenue Recovery in
Knowland | October 18, 2023
Group business maintains its upward trajectory, with the Q3 Group Performance Index now at 103 percent, demonstrating a sustained recovery compared to the same period in 2019 ARLINGTON, Va. — Oct. 18, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, and Amadeus, a global leader in hospitality technology, today present the metrics from the companies’ Hospitality Group and Business Performance Index. The third quarter of this year shows the top 25 U.S. markets have recovered 99.1 percent for group business compared to the same time in 2019. Group bookings are calcu...
Cendyn Takes Home Two Top Awards at the World Travel Tech Awards 2023
Cendyn | October 16, 2023
Cendyn named the World’s Best Data Driven Marketing Agency & World’s Best Hotel CRM Solutions Provider for 2023 16 October 2023 – London, United Kingdom – Cendyn, continuing its position as a catalyst for digital transformation in the hospitality industry, has been awarded two top prizes at the 3rd Annual World Travel Tech Awards 2023: World’s Best Data Driven Marketing Agency and World’s Best Hotel CRM Solutions Provider. The awards were officially presented at the World Travel Tech Awards Gala Ceremony 2023, which took place on October 15, 2023 at Atlantis The Royal, Dubai. “We are honored to be recognized again by the ...
Lodging Interactive Launches Affordable Data-Driven Hotel Websites: Empowering Every Hotelier
Lodging Interactive | October 16, 2023
A new, modern, and fully responsive hotel website starts at just $2,500 for website development and a monthly fee of just $399. PARSIPPANY, NJ - Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the launch of its affordable subscription-based website design and marketing services platform. “Today, hotel websites continue to be dynamic and have become interactive platforms shaping guests' first impressions and driving bookings,” said DJ Vallauri, Founder & CEO of Lodging Interactive. �...
GCommerce Welcomes 8th Forbes 5-Star Property to Its Portfolio
GCommerce | October 11, 2023
Park City, UT, October 11th, 2023 - GCommerce Solutions, a leading hospitality marketing agency, has added its 8th Forbes 5-star property to its portfolio. GCommerce specializes in luxury hotels and resorts. With a focus on driving direct bookings and revenue growth, GCommerce offers customized digital marketing solutions that elevate a property’s story to the right audience, nurture that audience to capture the booking, and cultivate the long-term relationship between the guest and the property. The company’s newest Forbes 5-star client is located on a luxurious private island in French Polynesia. The property is a world-renow...
Crowne Plaza Dubai Marina Selects Knowland to Strategically Reallocate Market Share
Knowland | October 11, 2023
Luxury hotel relies on Knowland’s unique data-driven insights and analytics to qualify opportunities and optimize sales team productivity ARLINGTON, Va. — Oct. 11, 2023 — Today Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced the Crowne Plaza Dubai Marina Hotel selected the Knowland platform to gain access to insights into untapped industries and potential accounts, expand opportunities within the luxury hotel sector and empower sales teams to reallocate market share strategically. Located in the cosmopolitan Dubai Marina area, the IHG property provides 273 ro...
Hoteliers ‘Get Hoppy’ Over Reopening of Gregg Hopkins & Associates Consultancy
Gregg Hopkins & Associates | October 10, 2023
Forty-year hospitality industry veteran gets back to doing what he loves most, assisting hoteliers with technology consulting and providing hospitality technology business advisory services [New Smyrna Beach, Fla. — October 10, 2023] — Gregg Hopkins is once again bringing insight, experience and passion to the hospitality advisory services business. Recently the 40-year hospitality industry veteran re-opened his travel and hospitality-focused consultancy, Gregg Hopkins & Associates (GH&A), to serve as a trusted technology advisor for hotels, resorts, restaurants and clubs, and a hands-on mentor for hospitality technology compan...
Doug Kennedy Announces Next Topic in His Webcast Training Series: Proactive Prospecting: Meet Your Hotel’s 2024 Sales Goals by Transitioning to
Doug Kennedy | October 5, 2023
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software Kennedy Training Network Inc. (KTN) announced today the topic for Doug Kennedy’s next training webcast: Proactive Prospecting: Meet Your Hotel’s 2024 Sales Goals By Transitioning to “Sales Hunting” scheduled for Friday, October 20 from Noon – 12:40pm EDT. REGISTER HERE Is netting “fair share” going to be enough to meet your hotel’s 2024 sales goal? Given an uncertain economic climate, is your sales team being challenged to do more prospecting? KTN’s next webcast covers realistic, actionable, daily sales habits that help...
Nashville and Los Angeles Lead in Year-Over-Year Percent Growth for September
KNOWLAND | October 5, 2023
September event volume increased 21.7 percent compared with last year ARLINGTON, Va. — Oct. 5, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports Nashville has seen the highest percent growth at 30.7 percent, with Los Angeles coming in at 22.3 percent over 2022. For the top five performing markets, National Associations took the lead, with Healthcare, Education, and Weddings leading as top industry growth drivers. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. Nashvill...
Survey Reveals Consumers Are Splurging on Travel and Experiences Again After Years of Saving
5WPR | October 3, 2023
NEW YORK, Oct. 3, 2023 -- 5WPR, one of the largest independently-owned PR Firms in the U.S., reveals that 51% of American consumers tend to splurge and buy the best they can afford when thinking about making travel and experience purchases, compared to 38% of consumers who listed the category as a splurge in the agency's 2022 survey. "Since Q4 2022, consumers have reported a 13% increase in their interest to splurge rather than save on travel and experiences, indicating their appetite for travel has increased over the course of 2023, and going into 2024," said 5WPR Co-CEO, Dara A. Busch. "With travel heavily influenced by external facto...
How Travelers Find Destinations for Their Trips
Expedia Group Media Solutions | September 28, 2023
In today’s digital-first era, there’s a myriad of influential resources that inspire travelers to seek out certain destinations. From viral content on social media and posts from friends and family to destination sites and travel blogs, where people decide to travel can be a click away. Given that travelers are inundated with these outside influences and factors, how do people decide where to go? Insights from Expedia Group and Luth Research’s study, The Path to Purchase: Uncovering How Travelers Plan and Book, explores the complex online path behind the travel customer journey and provides actionable insights to help destination m...
6 Marketing Tactics To Boost Revenue at Your Hotel Restaurant
Alison Wilson | September 28, 2023
By Alison Wilson As a hotel general manager and restaurant owner, driving revenue growth for your establishment is an important priority. To achieve this goal, implementing effective marketing initiatives is crucial and in this article we’ll share, we present five tactical marketing strategies that can help elevate your hotel restaurant’s revenue and set it apart from the competition. 1. Establish an Irresistible Online Presence Ensure your website showcases the unique qualities of your hotel restaurant, from its ambiance to its delicious menu offerings. Include high-quality photography to entice potential diners. Boleo in...
Levering Cinematic Success With Fairmont The Queen Elizabeth’s Barbie Adventure
Adam and Larry Mogelonosky | September 27, 2023
By Adam and Larry Mogelonsky Fairmont’s ambitious Beyond Limits campaign embodies the essence of this luxury brand’s recognition that accommodations are infinitely more than comfortable beds. The brand-wide campaign epitomizes one of the tenets of the Mille Club, a program we (Hotel Mogel) run designed to inspire any hotelier with lessons from the five-star, thousand-dollar-plus-ADR hotspots around the globe. In short, this timeless tenet is guests want unique experiences. Right in the heart of Montreal, Canada, Fairmont The Queen Elizabeth is already regarded within the brand and within our home country as among the leading hotels ...
Knowland Account Alerts Feature Uses Push Intelligence to Provide Hotels With a Competitive Advantage in Account-Based Sales
KNOWLAND | September 27, 2023
Enhanced functionality delivers at-a-glance actionable data directly to sales team inboxes ARLINGTON, Va. — Sept. 27, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced Account Alerts, an enhancement to its core platform. The delivery of automated email alerts once a day helps sales teams save time, stay informed, and react early to revenue opportunities. Consolidated email notifications will be pushed to the user anytime recent account activity matches the individual filters set by the user. Today’s analytics platforms focus heavily on pull intellige...
Cendyn Elevates Their Hotel Digital Marketing Offering With Seamless Integration of Google Performance Max for Travel Goals
Cendyn | September 25, 2023
Paris, France – September 25, 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the game-changing integration of its digital ads management platform with Google Performance Max for Travel Goals. This integration marks a pivotal moment for its customers, promising to reshape how they connect with their audiences and drive conversions across their digital channels. As a longstanding Google Premier Partner, Cendyn has established itself as the first to offer this innovative integration for the industry. By empowering hoteliers to easily enhance their visibility across all Google adv...
Tourism Tidbits: How Effective Is Your Marketing?
Dr. Peter Tarlow | September 11, 2023
By Dr. Peter Tarlow September marks the end of the high summer tourism season in most of the Northern Hemisphere. This was also the year that many companies got involved in politics and found themselves with negative marketing results. The end of summer is also a good time to review your marketing efforts and ask yourself questions such as: How successful were your marketing efforts? What should you have done differently? What successes or challenges did you face that you were able to control and what was beyond your control? How did you handle problems that were beyond your control? Often tourism and travel profes...
Google Hotel Reviews: Everything You Need to Know
Eva Lacalle | September 11, 2023
By Eva Lacalle In today's digital age, online reviews have become an integral part of the decision-making process for travelers. As a hotelier, it’s crucial to understand the impact of guest feedback on your business. This is where Google hotel reviews come into play. In this guide, we’ll explore everything you need to know about Google hotel reviews and provide valuable insights on leveraging them to enhance your hotel's reputation and attract more guests. Why Google hotel reviews matter Travelers rely on Google in their research, planning and booking process. Reviews are one of the first things potential guests see when they sear...
Knowland Reports 21 Percent Growth in Meetings and Events in August
Knowland | September 7, 2023
ARLINGTON, Va. — Sept. 7, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports overall U.S. meeting and event volume for August 2023 was up 21 percent over August 2022. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. Las Vegas shined among the top 25 markets with 44 percent year-over-year growth for event volume in August. The leading industry segments driving its growth were National Association and Technology. With the excitement over The Sphere at The Venetian and the F...
Doug Kennedy Announces Next Topic in His Webcast Training Series: Train Your Team to Use the Language of Hospitality
Doug Kennedy | September 6, 2023
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software Kennedy Training Network Inc. (KTN) announced today the topic for Doug Kennedy’s next training webcast, which this month features a hospitality theme: Train Your Team To Use The Language of Hospitality, scheduled for Monday, September 11 from Noon – 12:40pm. REGISTER HERE According to Doug, “Interpersonal communication is always a challenge, especially in the lodging industry where we are dealing with different dialects and cultural differences. Plus, since the product is an emotionally based experience, language can sometimes tr...
The 7 Essential Ingredients to Dominate the Hotel Group Market
Daniel Melnyk | September 6, 2023
Hotels that invest in solutions that enhance the traditional sales and catering system attract and close the most profitable opportunities By Daniel Melnyk During my many trips over the past few months encompassing the US, the Middle East, and APAC, I have seen firsthand that the groups, events, and meetings are again back in full swing. But the return of group business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases; supply chain issues, and short lead times. More than ever, sales managers are bombarded with RFP spam flooding their inboxes. What used to be a lead for 6 to 8 h...
Top 9 Strategies on How to Use TikTok in Your Hotel
Agustina Lagos | September 1, 2023
By Agustina Lagos When people hear about TikTok, the first thing that comes to mind is teenagers dancing to the newest trending choreography. This type of content is loved and hated in equal parts (don't ask me which side I'm on).But the truth is that TikTok is growing at lightning speed and has become the most popular social platform. Even more than Instagram. Do you want to learn how to start implementing TikTok in the marketing strategy of your hotel? Keep reading and I'll tell you how to get the most out of this exciting social network. What is TikTok and why use it in hospitality? First, let's leave behind the idea that social ...
Metasearch Pricing Models Explained
GCommerce | August 30, 2023
In today’s metasearch landscape there’s a wide variety of pricing options available, and no shortage of opinions on which is “best”. Here at GCom, we’re all about catering marketing strategies to each property’s needs. And we believe that certain metasearch pricing models work best for certain hotels. From small, 15-room BnB’s, to 300-room luxury city center’s, learn which model works best for your unique situation. As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every ...