Hotel Online News for the Hospitality Executive DUBAI, UAE & MCLEAN, Va. – April 15, 2013 – Hilton Worldwide today announced the official opening of the first DoubleTree by Hilton hotel in South Africa – the 183-room DoubleTree by Hilton Cape Town – Upper Eastside. Owned and operated by Upper Eastside Hotel (Pty) Ltd under a franchise license agreement, the newly renovated, upscale full-service property is located in Cape Town’s upcoming district of Woodstock, a dynamic area which is home to an abundance of fashionable art galleries, boutiques, music bars and trendy restaurants. The hotel becomes the fifth Hilton Worldwide property in South Africa and the third DoubleTree by Hilton in Africa. John Greenleaf, global head, DoubleTree by Hilton said, “I am delighted we are making our debut in South Africa in such an inspiring location and with a property that will both impress and delight. The newly upgraded DoubleTree by Hilton Cape Town – Upper Eastside offers superb facilities in a city that will help to extend our commitment to welcome the world’s travellers to key destinations.” Accommodation ranges from executive rooms and suites to luxury, two-storey duplex loft rooms located on the penthouse floor with panoramic views of the city’s best known landmarks. With both business and leisure guests in mind, DoubleTree by Hilton Cape Town – Upper Eastside offers a wide range of amenities, including nine meeting rooms, a 350 -capacity function room and 24-hour fitness and business centres. Discerning guests can also enjoy Liberty’s Restaurant with its seasonal á la carte fusion-style menu created by executive chef Simon Kemp. Kemp is renowned for his professional creativity and attention to detail. Guests and locals who wish to unwind can visit the eStreet Bar and Lounge, which is open for cocktails and drinks every evening until 1 a.m., with live entertainment on Tuesdays and Thursdays. Rudi Jagersbacher, president, Hilton Worldwide, Middle East & Africa said, “Today’s opening is a significant milestone for Hilton Worldwide as we underline our commitment to tourism development in South Africa and broaden visitor choice by bringing our third brand and our fifth hotel to this growing market. Cape Town, in particular, is an award winning city of adventure, gastronomy and cultural attractions and currently one of the most popular destination resorts in Africa.” Guests of DoubleTree by Hilton Cape Town – Upper Eastside will enjoy the characteristic features of more than 330 DoubleTree by Hilton locations in 28 countries around the world including a warm welcome for every guest at check-in with the brand’s legendary chocolate chip cookie, an array of upscale amenities and guest services, rewards from the Hilton HHonors guest loyalty program, and a unique and committed culture of care. Gold and Diamond HHonors members will also receive complimentary breakfast and high speed internet access. Mike Flax, chairman of Upper Eastside Hotel (Pty) Ltd, owners and operators of the converted hotel said: “The city’s status as an attractive tourism and events hub is becoming globally recognised and the opening of DoubleTree by Hilton Cape Town – Upper Eastside will help meet the growing demand for first class, branded accommodation.” Positioned at the southern tip of Africa, Cape Town is one of the most popular tourist destinations for travellers to the Continent. Known as the ‘Mother City’, Cape Town is a celebrated wine-making region and boasts world famous landmarks such as Table Mountain and Cape Point. The city is also a primary MICE destination playing host to numerous festivals and events including high profile conventions such as the World Economic Forum in May 2013 and the Design Capital Exhibition in 2014. Leisure travellers will note the prestigious 2012 World Travel honour awarded to the city as Africa’s Leading Beach Destination. For more information or to book a stay at DoubleTree by Hilton Cape Town – Upper Eastside, visit www.doubletree.com, call +27 021 4040570 or contact their preferred travel agent. About DoubleTree By Hilton With a fast-growing, global collection of more than 330 upscale hotels in gateway cities, metropolitan areas and vacation destinations across five continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 65,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again. To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at www.doubletree.com. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at www.doubletreebyhiltonglobalmediacenter.com. About Hilton WorldwideHilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visitwww.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

Contact: Elaine Reed Corporate Communications Hilton Worldwide, Middle East & Africa[email protected] +971 (0)4 4345461 Maggie Giddens DoubleTree by Hilton Global Brand Public Relations[email protected] +1 703 883 5346

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