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DoubleTree by Hilton Opens the Newly Renovated 155-suite
The Strathallan– a DoubleTree by Hilton in Rochester, New York

Completing the $10 Million Upgrade and Re-naming for the Hotel,
Owned and Operated by 550 East Ave


McLean, Virginia (November 14, 2012)
DoubleTree by Hilton today announced the opening of a newly renovated, all-suite upscale full-service hotel in historic Rochester, N.Y. The 155-suite The Strathallan– a DoubleTree by Hilton , is located in the heart of Rochester’s East End, a cultural and historic district, just 10 minutes away from the Greater Rochester International Airport.  The hotel is owned and operated by 550 East Ave, LLC, under a franchise license agreement with a subsidiary of Hilton Worldwide.

Over the past year each of the hotel’s guest suites was completely renovated to meet DoubleTree by Hilton standards and now include the brand’s signature Sweet Dreams sleep system, Wolfgang Puck in-room gourmet coffee and tea service; and Crabtree & Evelyn Citron bath and body products new carpets, drapery, furnishing and wall coverings.  Renovations to the public spaces make the transformation complete.

“We chose DoubleTree by Hilton because of the Hilton name.  Hilton stands for quality and provides the best customer service in the industry.  DoubleTree allowed us to keep the uniqueness of The Strathallan which we felt was important since The Strathallan has been a fixture in the Rochester community.  We are happy to be a part of the Hilton family,” said Kevin Morgan.

The Strathallan– a DoubleTree by Hilton Hotel is part of Rochester’s Neighborhood of the Arts (NOTA), and is in the heart of Rochester’s historical and cultural districts. Guest can walk to several museums, such as the Memorial Art Gallery, The Rochester Science Museum, The George Eastman House, and the Strong Museum of Play.  Local area attractions include the bistro lined streets of Park Avenue, University Avenue and the nightlife offered in the East/Alexander District.

“USA Today and first time visitors are giving Rochester high marks for its friendliness, fun, active outdoor lifestyle and memorable places to visit,” said Rob Palleschi, global head DoubleTree by Hilton.  “The city’s surprising blend of famous sites, charming neighborhoods, quaint villages and historic canal towns create a mosaic of attractions that travelers appreciate. Strathallan Rochester’s historic charms, coupled with the power of the DoubleTree by Hilton brand are sure to appeal to travelers from around the world who are discovering this scenic city.”

Guests of The Strathallan– a DoubleTree by Hilton are sure to appreciate the brand’s  characteristic qualities found at more than 300 DoubleTree by Hilton locations in 24 countries around the world, including the signature warm chocolate chip cookie welcome, an array of upscale amenities and guest services, the rewards of the Hilton HHonors guest loyalty program, and a unique and caring team member commitment to the local community.

The tastefully appointed guest suites feature bright décor and modern comforts and conveniences suited to today's business and leisure travelers.  Each guest suites provide two full-size rooms; granite bathrooms; mini fridge; complimentary wireless high-speed internet access (also in public areas); spacious work desks with ergonomic chairs; 42-inch, high-definition, LCD TVs; MP3-compatible alarm clocks; plush bedding and combed cotton linens. Many rooms offer balconies as well as living areas separated from the bedrooms with solid core doors.

The Strathallan – a DoubleTree by Hilton offers 2,492 sq. ft. of flexible meeting spaces.  The hotel also has a 24-hour self-service business center and complimentary printing service that includes “print-from-your room” convenience as well as a lobby market that is always accessible. For guests who wish to keep up with their workout program while travelling, a 24-hour fitness center and a heated indoor swimming pool are available.

The hotel’s restaurant, Char Steak and Lounge offers contemporary American cuisine using locally-sourced, seasonal foods.  The restaurant serves the brand’s signature Wake Up DoubleTree Breakfast, which includes hot entrees and healthy options to start the day right.  At the end of a busy day, guests can unwind with a fine selection of refreshing cocktails. Room service also is available.

The Strathallan – a DoubleTree by Hilton is located at 550 East Avenue, Rochester, New York 14607. For more information about The Strathallan– a DoubleTree by Hilton, call 585-461-5010 visit www.doubletree.com,  contact your preferred travel professional or call 1 800 222 TREE.

About DoubleTree by Hilton

With a growing collection of contemporary, upscale accommodations and more than 310 hotels in gateway cities, metropolitan areas and vacation destinations in 23 countries, DoubleTree by Hilton hotels are distinctively designed properties that provide true comfort to today's business and leisure travelers. From the millions of delighted hotel guests who are welcomed with the brand's legendary, warm chocolate chip cookies at check-in to the advantages of the award-winning Hilton HHonors guest reward program, each DoubleTree by Hilton guest receives a satisfying stay wherever their travels take them.

To find out information about any DoubleTree by Hilton hotel, travelers may visit our website at www.DoubleTree.com or contact their preferred travel professional. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Centre at www.doubletreebyhiltonglobalmediacenter.com.

About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 640,000 rooms in 91 countries and territories include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
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Contact:

Maggie Giddens
Director, Global Brand Public Relations
DoubleTree by Hilton
+1 703 883 5346
Maggie.Giddens@Hilton.com

Lauralee Dobbins
Daly Gray Public Relations
+1 703 435 6293
Lauralee@dalygray.com



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