TravelClick Launches Media Intelligence Platform to Drive Direct Booking Revenue for Hotels
March 27, 2017 10:58am
Hotels See Up To 77 Percent Conversion Rate Increase When Pairing Powerful New Platform with TravelClick’s Proprietary Data Solutions
NEW YORK, March 27, 2017 – Data continues to be the driving force that enables hoteliers to stay one step ahead of competitors and make better, more informed business decisions. To empower TravelClick’s media campaign managers to more effectively drive direct booking revenue for their hotel clients, TravelClick, a global provider of innovative, cloud-based and data-driven solutions for hotels to maximize revenue, today announced the launch of the hospitality industry’s only Media Intelligence Platform.
This unique new platform integrates proprietary data from TravelClick’s iHotelier Suite, Rate360 and Demand360 solutions into the TravelClick digital media campaign planning and optimization process. This empowers TravelClick’s campaign managers to make the best-informed decisions about how to spend and allocate media budgets. The more data available, the better TravelClick’s media campaigns can be optimized.
Examples of questions that the Media Intelligence Platform can answer to optimize hotel media campaigns include:
The impact on media campaigns is significant: TravelClick’s digital media campaigns using the Media Intelligence Platform combined with iHotelier, Rate360 and Demand360 data can generate up to 77 percent higher conversion rates for customers.
“The combination of TravelClick’s data usage with digital campaign management has really helped us to go beyond traditional digital campaign management,” said Adarsh Rangaswamy, Corporate Director of Digital Marketing, Millennium Hotels and Resorts. “This ultimately allowed us to get a clearer picture of how we are doing versus the market and competition and adjust our strategies accordingly when needed.”
“We’ve invested in developing the Media Intelligence Platform to take advantage of TravelClick’s proprietary data – a powerful differentiator from other media solution providers – to drive better media campaign results for hoteliers,” added Scott Falconer, Executive Vice President – General Manager, Media, TravelClick. “In fact, when our digital media customers combine TravelClick’s iHotelier Suite, Rate360 and Demand360 solutions, they can expect significantly higher conversion rates for their digital campaigns. This is a game-changer when it comes to standing apart from the crowd in an increasingly competitive global hospitality landscape.”
digital media campaign
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 38,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Bucharest, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. Additionally, the Company fosters more than 600 travel-focused partnerships for hotels to leverage. Follow TravelClick on Facebook, Twitter and LinkedIn.
Contact: Caitlin Kasunich / Christina Panta
email@example.com or firstname.lastname@example.org /
212.896.1241 / 212.896.1208
Mövenpick Hotels & Resorts Joins TravelClick’s Market-Leading Demand360® Program
TravelClick and InterContinental Hotel Group Announce Expanded Strategic Business Intelligence Partnership
September Outlook Provides Promising Signs for North American Hoteliers
New TravelClick Study and Data Project 2017 as a Record Year for GDS Hotel Bookings
Fourth Quarter of 2017 Brings Brighter Outlook for North American Hoteliers
Summer Continues with Inconsistent Rates and Bookings for North American Hoteliers
TravelClick Releases New Demand360 Platform with Customizable Alerts
TravelClick and Vacatia Integrate Systems to Serve the Resort Industry
Stable Rates with Declines in Bookings Continue as Hoteliers Close Out First Half of 2017
TravelClick Unveils Enhanced Artificial Intelligence-Powered Guest Messenger at HITEC
TravelClick to Debut Transformative New Pricing Engine at HITEC
TravelClick Awarded Three “Best in Class” Wins at 2017 Interactive Advertising Competition
Steady Rates and Inconsistent Bookings Mark Ongoing Trend for North American Hoteliers
TravelClick’s New Digital Media Campaign Portal Provides Real Time, On-Demand Insights
Rates Hold Steady in First Half of 2017 Despite Decline in Bookings
TravelClick’s Industry-Leading Demand360 Business Intelligence Solution Expands International Reach by Adding Eight Key Data-Providing Brands
Weakening March Reservation Pace Creates New Challenges for Hoteliers
TravelClick Wins More than 130 Awards for Website Design in 2016
Flattening Reservation Pace Presents Ongoing Challenge for Hoteliers
TravelClick to Reveal New Private Offers Feature on Booking Engine 4.0 at ITB Berlin
Please login or register to post a comment.