News for the Hospitality Executive |
November 3, 2010 – The Gainey Suites Hotel is a high-end destination in Scottsdale, Arizona that successfully competes head-to-head with some of the most well known resorts in the West. The property developed a large following of loyal guests thanks to its culture of personalized guest service and friendly staff, its recent $3.7M renovation, and its highly effective online social medial marketing strategies. Another advantage is its #1 TripAdvisor rating. Social medial generates hundreds of room nights “Gainey Suites is unique in its market; we are an upscale, intimate alternative to Scottsdale’s big box resorts – and we have moved ahead with the help of social medial channels that tell our story,” said Rich Newman, general manager of Gainey Suites Hotel. “We rely on NORTHWIND-Maestro PMS for many areas of our online marketing strategy. They make it very easy for us to create and implement effective online campaigns.” Gainey Suites uses Maestro’s ResWave booking engine on its website and social media pages like Facebook, YouTube and Twitter. The property’s YouTube videos have links to its ResWave reservation module that drive business from guests who watch rich-media hotel presentations and book rooms immediately. Newman said, “Our social media strategy generates hundreds of room-nights and adds to our F&B business.” Maestro creates specialized event landing pages that increase occupancy and upsell Another element of Gainey Suites’ success is its targeted email campaigns and landing pages for high-profile local events. “We work with Maestro to build landing pages for events that pull visitors from around the world like the Barrett-Jackson Collector’s Car Auction and the Scottsdale Arabian Horse Show. When guests research these events online, they can book rooms instantly with ResWave.” The property also uses Maestro’s eMarketing to notify guests of promotions and special packages. “If we see a period of soft demand coming up, we scan our guest database with Maestro’s Analytics data mining program for guests who have previously stayed with us during the same period. We worked with the Maestro PMS resort software team to create neat packages like Spa Specials and Football Weekends with their own webpages and send the eblast with a book-it button to those guests who would be most interested. This makes a big difference in occupancy. Special promotions are much more effective than the traditional one-size-fits-all approach, and guests with the specific interests we target, value our offering,” Newman said. Independent operators thrive with Social Media, creativity and 360 guest view “Being an independent can be challenging in a market like Scottsdale, but Maestro has been very responsive and turns our ideas around quickly so we can make our event pages fresh for each venue.” Newman said. “Chains have corporate social media programs, but are constrained by policy guidelines. Independents like Gainey Suites can respond to market changes and promote their hotels with a creative style that builds an image of a unique, personalized, destination people respond to by making reservations,” Newman said. Independent hoteliers need an experienced partner to listen, recognize their challenges, and provide reliable software as well as professional services that adapt to their unique business needs. Maestro goes above and beyond PMS by delivering specialized tools and expert services that enable independent operators to maximize revenue and keep guests coming back. “Gainey Suites is like a family operation,” said Newman. “Our team puts their heart and passion into making this a second home to our guests. This differentiates us from the larger Scottsdale resorts. We keep our edge by looking at the property through our guests’ eyes and try to do a better job every day to always give guests a fresh experience.” At IHM&RS in New York November 13–16 visit NORTHWIND-Maestro at booth # 2453 At the BC Hospitality Exposition November 22–23 at the Vancouver Convention Centre, visit the NORTHWIND-Maestro team at Booth #424 for a personal demonstration. For a demo of the Maestro Property Management Suite featuring the ResWave Booking Engine, please contact NORTHWIND at 1.888.667.8488 or email [email protected]. About Gainey Suites Hotel Gainey Suites Hotel, located in the exclusive Gainey Ranch, offers an intimate upscale experience featuring 162 spacious studio and one- and two-bedroom suites, the Hearth Room with fireplace and patio offering complimentary breakfast and an evening gourmet hors d'oeuvres with beer and wine reception, a lush palm tree-lined courtyard and desert gardens with pool and whirlpool spa, state-of-the-art fitness center, complimentary Wi-Fi throughout the property and a full array of business center services including free-to-guest PC use and Internet access, gift shop, 24/7 pantry and complimentary shuttle service. For further information visit www.gaineysuiteshotel.com. Maestro Property Management Solution Enhance guest service, improve efficiency
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About NORTHWIND – Maestro PMS NORTHWIND is recognized in the hospitality industry for its “standard setting” Diamond Plus Service and robust integrated Maestro resort hotel software technology. With over 30 years experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control and profitability. |
Contact:
NORTHWIND - Maestro PMS Ivana Johnston - Sales & Marketing 8300 Woodbine Avenue, 5th floor Markham, ON L3R 9Y7 Canada Phone: 905-940-1923 Toll Free: 1 (888) 667-8488 Email: [email protected] http://www.maestropms.com/ Gainey Suites Hotel 7300 E Gainey Suites Drive Scottsdale, Arizona 85258 Phone: (800) 970-4666 http://www.gaineysuiteshotel.com Media Contact Julie Keyser-Squires, APR Softscribe Inc. 180 River Springs Drive NW Atlanta, GA 30328 Phone: (404) 256-5512 Email: Julie(at)softscribeinc.com http://www.softscribeinc.com |