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Maestro PMS ‘Web Connection‘ Suite Adds Powerful New eMarketing Tool to Drive
More Hotel Website Bookings, Increase Online Reservations and Reduce Costs
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Maestro’s eMarketing tool completes the ‘total online solution’, complements
ResWave and Guest Feedback Tool (GEM) to maximize revenue,
guest loyalty and free up staff to focus on personal service
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MARKHAM, ON - May 13, 2009 NORTHWIND-Maestro PMS, provider of Maestro™ enterprise Property Management hotel software and reservation software solutions for the hospitality industry, announced today that it has added a sophisticated Maestro eMarketing Campaign Management and Tracking tool to its ‘Web Connection’ suite.   Web Connection featuring the advanced ResWave Booking Engine now delivers the industry’s most complete e-Business suite of PMS-integrated online management controls, guest self-serve options, and marketing tools. NORTHWIND also introduced another enhancement to Diamond Plus Service with the rollout of Interactive Web Chat for Support to quickly provide help services that boost staff productivity and knowledge. 

Web Connection Total Solution for online revenue, guest self-serve, marketing tools. Web Connection, featuring ResWave, delivers the industry’s most comprehensive suite of PMS-integrated online management controls, guest self-serve options, and marketing tools that enable operators to:

  • Maximize room revenue across all channels for multiple properties with real-time proactive Maestro Yield Management
  • Add incremental revenue from guest-driven, self-serve booking of activities and amenities such as Spa, Golf and Dining 
  • Have confidence in rate and inventory accuracy with real-time PMS integration
  • Create revenue generating options with Online Dynamic Packages 
  • Drive yield strategies with 2-way GDS integration
  • Improve marketing and service with a 360 degree view of each guest 
  • Provide online condo & timeshare owner management.
  • Increase loyalty with actionable predictive intelligence from online guest feedback tool (GEM).
  • Increase eMarketing ROI with emails consolidated from all channels and campaign management tools to target and track results.
New Maestro eMarketing completes ‘Web Connection’ Suite of e-Business tools

Effective email marketing generates significant return on investment, builds strong customer relationships, and helps hotels understand customers better to increase loyalty. Maestro’s new eMarketing Campaign Management solution is the perfect addition to the Web Connection suite and complements ResWave to help hotels increase e-Business. The tool is intuitive and easy-to-use with an extensive feature list that is integrated with many advanced list profiling, reporting, and delivery tools. “The key benefit of Maestro eMarketing is that all customer emails and relevant guest data can be consolidated from all channels (GDS, POS, PMS, CRS, and CRO requests) and sent targeted permission-based emails to drive reservations to the hotel website for lower cost online reservations” said Warren Dehan, president of NORTHWIND-Maestro PMS. The flexible Maestro eMarketing solution offers both full service and self-service options and includes the following features: 

  • List Management: Manage subscribers, segment lists into target groups and personalize emails easily 
  • Content Creation: Create dynamic HTML and text emails or customize pre-designed agency-quality templates
  • Deliverability: Ensure delivery rates are high and maintain good standing with authentication audits, spam scoring meter, list unsubscribe 
  • Web Analytics: Geo-tracking, analytics, activity reports of open rates, click thru’s and conversions with Google Analytics.
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Valuable guest feedback (GEM) increases loyalty

Guest Experience Management, GEM, is a sophisticated automated online Guest Feedback and customer relationship management tool integrated with Maestro PMS featuring detailed reporting, evaluation and collection capabilities to provide operators with Predictive Intelligence. 

Maestro enhances Diamond Plus Service with Real-Time Web Chat Support to increase productivity

“In tough times, our main focus is helping clients be successful – not scaling back on service or tools,” said Dehan.  “Live Web Chat Support is a new real-time client care channel that complements Maestro phone and email support. The interactive Chat and desktop sharing features enable hotel staff to quickly get help and work effectively with Maestro system specialists to operate at peak productivity.”  Diamond Plus Service now offers even more to Maestro users including:

  • On Demand Live 1-on-1 Refresher and Advanced Training
  • Maestro for Beginners Education Program
  • Self-Paced E-Learning Webcasts & Online Tutorials
  • Live Training Webinars
  • Self-Solve Online Knowledgebase
  • Transition Assistance
  • Professional Maestro Productivity Audit
  • Version Upgrades and Enhancements
  • 24/7 North-American Based Support.
 For a live demo of the Maestro ‘Web Connection’ Suite featuring the ResWave Booking Engine, please contact the NORTHWIND-Maestro team at 1.888.667.8488 or email info@maestropms.com.

At HITEC Visit NORTHWIND-Maestro PMS
at Booth #240

Maestro Property Management Solution
Enhance guest service, improve efficiency and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted and Web platforms.

About NORTHWIND – Maestro PMS
NORTHWIND is recognized in the hospitality industry for its “standard setting” Diamond Plus Service and robust integrated Maestro technology. With over 30 years of experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands that you need a scalable and flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control and profitability. 

Contact

NORTHWIND - Maestro PMS, North America
Ivana Johnston - Sales & Marketing
8300 Woodbine Avenue, 5th floor
Markham, ON L3R 9Y7 
Canada
Phone: 905.940.1923
Toll Free: 1-888-667-8488
Email:  info(at)maestropms(dot)com
www.maestropms.com/HOL

NORTHWIND - Maestro PMS Ltd – EMEA, UK
David Warren - Director of Services & Sales 
Phone: +44 (0)7877 005080
Email:  david.warren(at)maestropms.com
www.maestropms.com/HOL

Media Contact
Julie Squires, APR
Softscribe Inc.
Phone: 404-256-5512
Email: Julie(at)softscribeinc.com
www.softscribeinc.com




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Build Profitability in 2009: Maestro PMS Proactive Yield Management Enables Operators to Thrive in Challenging and Competitive Marketplace; Effective real-time Yield Management is essential to manage RevPAR intelligently and deliver maximum profits across all channels / April 2009
NORTHWIND Continues to Grow: Maestro PMS Selected by More Full-Service Luxury Resorts, Hotel Groups and Boutique Destinations to Streamline Operations, Increase Revenue; Four-Diamond Resorts, Elegant Spa Properties, Inns and Boutique Chains Choose Maestro PMS, Sales & Catering, Spa, Yield Management to Increase Operating Efficiency and Enhance Guest Service / March 2009
Maestro 'Web Connection' Suite Enables Hoteliers to Respond to New Trends in Group Business with Enhanced Online Group Booking Tools; ResWave Booking Engine Maximizes Hotel Revenues through Group Self-Service and Smart Integration of Room and Spa Bookings while increasing operating efficiencies / March 2009
Maestro Resort Technology Helps Four Diamond Luxury Sorrel River Ranch Resort and Spa Deliver Guests' Dreams Come True; Sorrel River Ranch Resort and Spa uses Maestro PMS to attract guest from around the world with online marketing and on-property personalized world class service / February 2009
Maestro Users Praise Expanded Diamond Plus Services and Online Training to Maximize Operator Profitability and Efficiency in Tough Economy / January 2009
Lonrho Hotels Selects Maestro PMS Multi-Property as Standard System Across all Properties to Optimize Revenue, Group Bookings and Web Reservations; NORTHWIND Maestro installation enables Grand Karavia to be more productive and more profitable with centralized controls / January 2009
Columbia Hospitality Selects Maestro PMS as Standard System Across all Properties; NORTHWIND surpasses other vendors with Maestro Diamond Plus Service, multi-property ASP capability and strong security / December 2008
NORTHWIND - Maestro Continues Expansion to Maximize Services, Global Headquarters Moves to Larger Offices; Advanced technology and Diamond Plus Service provide solid foundation for continued growth / November 2008
How to Turn Mandatory PMS Upgrade into Golden Opportunity; Vendor stability, service and support become savvy hotel operator's 'flight to quality' - Maestro™ leads the industry with 30 years of hotel technology experience and Diamond Plus Service / October 2008
How Maestro PMS with Integrated Channel Management and ‘Web Connection’ Suite Can Drive Hotel Profitability Even in a Down Economy / October 2008
Full Property and Web Integration is Key to Success for Nantucket Island Resorts Using Maestro PMS to Maximize Online Revenue and Boost Productivity for 5 Hotels / September 2008
Minnesota's Landmark Saint Paul Hotel Relies on Maestro ResEze to Increase Online Reservations & Revenue; AAA Four Diamond Historic hotel leverages 21st Century real-time Web booking system with integrated yield management to optimize rates and occupancy / September 2008
Maestro PMS Enables 4+ Star Luxury Stoneleigh Hotel & Spa Deliver Impeccable World-Class Personal Service; Historic Hotels of America-Preferred Hotels guest-centric property leads spa boom, gives staff 360-degree view of guest at every touch point with integrated Maestro Suite of modules / August 2008
Jekyll Island Club Hotel Focuses on Future and Growth Empowered by Scalable Maestro PMS Suite; Maestro's robust internet functionality, single-image database, supported by Diamond Plus Service impresses historic luxury destination resort operators / July 2008
Maestro Solutions Shine for Luxury Beachside Resort Chain Seeking to Centralize Operations and Improve Marketing; Cape Resorts Group leverages Maestro PMS to automate multi-property operations on a single database, maximize online revenue with 'Web Connection' real-time yield management tools / June 2008
Maestro Selected as PMS for 7 High-Touch Resorts, Guest-Centric Boutique Hotels and 750 Room Multi-Property Group in 2Q '08; Boutique boom continues, Maestro chosen for Web Connection, personalized Diamond Plus service, single-image database for multi-property operations / June 2008
Maestro Web Connection Suite with ResWave Drives Online Revenue and Personalized Service for Multi-Property Operators; NORTHWIND-Maestro PMS enhances ResWave with new online revenue generating tools, guest experience measurement, multi-property package booking / June 2008
Maestro 2008 Users Conference Energizes Operators to Boost Revenue, Increase Productivity; Operator take-away: Web Connection to increase online revenue, Diamond Plus Service and Maestro for Beginners Online Training / May 2008
Maestro Diamond Plus Service Delivers Live Web Training to Maximize Staff Productivity; Real-time On-Demand e-Training Gives Maestro Users the Power to Learn and Return, so They Can Immediately Apply Their New Skills and Knowledge / April 2008
Luxury Stoneleigh Hotel & Spa Opens with Maestro Suite to Centralize and Automate High-Touch Operations; Aiming at Five Stars: Stoneleigh drives service with integrated PMS, Spa, POS, Sales & Catering, ResEze Web booking engine and Business Intelligence / April 2008
Hospitality Industry Goes Online: Maestro Web Connection Suite Meets Guest and Group Demands for Web Services; Operators leverage integrated PMS to maximize online revenue, service and staff productivity / March 2008
Maestro Deals Tribal Gaming Properties the Winning Hand in Service & Revenue Optimization Tools; Gaming hotels leverage Maestro PMS technology to deliver world class guest service, enhance marketing and maximize staff productivity / February 2008
Forced PMS Migration Presents Opportunity to Weigh New Options, Hotel Operators Turn to Maestro Suite; Hoteliers stand to benefit from NORTHWIND's Maestro 'Diamond Plus Service' upgrade and enhancement policy in times of change / February 2008
Three Decades of Industry Experience Pays Off for Boutique, Indy Resorts That Demand Maestro PMS Technology with Guest Focus; Maestro celebrates 30 years of leading the industry delivering guest-centric technology to boutique hotels and resorts for personalized service, improved efficiency, increased revenue / February 2008
Maestro Launches ResWave to Drive Greater Online Revenue for Hotels; ResWave system will tap growing online travel revenue expected to top $128B by 2011 / January 2008
Fairmont Hot Springs Selects Maestro to Drive Revenue and Strengthen Marketing for 4.5-Star Resort; Maestro's total integration and single-image database support guest-centric service & targeted marketing / December 2007
Northwind Delivers Condo Ownership Online: Drives New Business for Condo Operators; First to market with online owner access module available within Maestro 'Web Connection' Suite owners monitor unit performance, accounting, availability, book reservations / November 2007
Nine Independent Luxury Resorts Install Maestro PMS Suite, Leveraging 'Web Connection' Technology; High touch resorts choose Maestro to boost on-property and online revenue; maximize internal communications and provide guest-centric service second to none / October 2007
Top Yield Management Pros Balance Experience and Judgment to Increase Revenue with Maestro PMS Technology; Properties Orchestrate Proactive Yield Management Strategies to Optimize Rates, Drive Profitability / October 2007
Lodge of the Ozarks Drives Higher Profitability with Maestro at The Largest Convention Center in Branson; Maestro optimizes all hotel and conference center operations on one database for greater staff productivity, stronger financial management and better guest tracking / September 2007
Increasing Online Revenue is Focus of NORTHWIND Maestro's 2008 Users' Conference; Maestro Guest Connections Conference presents workshops, expert training to support operators' 360-degree view of guests, drive profitability, service / August 2007
Luxury Resort Centralizes High-Touch Operation on Maestro PMS Suite Single-Image Database for 360-degree Guest View; Maestro integrates resort automation at every touch point, and supports Hecla Oasis in leveraging the web to up-sell at time of booking / July 2007
From Mainframes to Web Connectivity: Where the Hospitality Industry is Going / Two generations of Northwind Leadership Share Their Insights; The unexpected effects of the Internet on the relationship between guests, properties and tech vendors / Jacob Dehan and Warren Dehan / June 2007
Vintage Hotels Gains 360 Degree View of Guest at Every Touch Point with Maestro Enterprise Suite; Learn more about Maestro Four Diamond Service and free 'Web Connection' training at Northwind's HITEC booth / June 2007
Maestro Strengthens Internet Integration; Provides Clients Free Online 'Web Connection' Training to Boost Revenue, Productivity; New Web training program / June 2007
Maestro Partners with Hotel Operators and Experts on Web 2.0; Maestro sponsors 2nd annual Online Revealed travel conference for Web marketing to help hotel operators prepare and better understand the powerful effect of social media and Web 2.0 on internet bookings / June 2007
SunSwept Resorts Pampers Guests, Manages Multiple Properties Seamlessly With Maestro Enterprise System; Whether they come for romance or physical fitness, SunSwept guests enjoy top-notch service enabled by a single-image guest database / May 2007
Award-Winning Rudding Park Golf and Conference Center to Upgrade All Systems with Maestro Enterprise Suite; Luxury property taps Maestro PMS integrated multiple modules for extensive four stage property automation project / May 2007
Maestro Introduces Web Technology for The Wired Generation of Guests; Maestro 'Web Connection' gives operators total control of all Web and GDS channels / May 2007
UK Chains, Independents Thrive with Integrated, International Version of Robust Maestro PMS System Suite; NORTHWIND-Maestro PMS Builds Solid Presence in UK Hotel Market with Advanced Technology and Personal Service / April 2007
Maestro Installed at Top Ranked Fluno Conference Center Managed by Aramark Higher Education; World's #1 conference center partners with integrated Maestro PMS for banquet event and PMS on single platform, free online training Webinars / March 2007
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Nantucket Island Resorts 5-Property Chain Relies on Maestro Multi-Property Suite for Rate Optimization, Operating Efficiency; Five premier hotels on Nantucket implement single-image database to streamline operations / February 2007
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