website design

/Tag: website design

website design

Back to Basics: Metasearch

NextGuest Digital | October 31, 2019

Metasearch platforms can seamlessly provide online travel shoppers with real-time pricing and availability throughout key touchpoints in the travel planning journey. Metasearch is becoming more sophisticated and so should your hotel’s strategy around it. With recent updates such as the joining of Google Hotel Ads with Google Ads and the rollout of Bing Hotel Ads, hoteliers can now stack up against the OTAs by displaying their hotel logo and price among highly trafficked results. What is it? When a user performs a search query for a hotel, whether on a search engine such as Google or Bing or a platform like TripAdvisor, the results that ap...

NextGuest Wins Four 2019 Travel Weekly Magellan Awards

NextGuest Digital | September 18, 2019

NextGuest was honored with four awards in the Travel Weekly 2019 Magellan Awards. Each year, the Magellan Awards acknowledge the extraordinary travel professionals who provide the best products and services in the industry. We are pleased to be recognized among the top industry organizations and professionals. NextGuest received the following Magellan Awards: Gold Awards: Heritage Hotels Website: Heritage Hotels is a collection of New Zealand properties that each offer best-in-class Kiwi hospitality. To promote the brand’s 14 unique destinations and convey its unparalleled service, all while driving more direct bookings, NextGues...

Lodging Interactive Announces Website and Social Media Marketing Promotion

Lodging Interactive | July 1, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its summer 2019 website and social media marketing promotion. For a limited time through August 31st, hotels entering into a new website design and digital strategy agreement will also receive comprehensive social media marketing and engagement services at no charge for one year. "Most properties and management companies have started to plan for their 2020 budgets. Our website and social media marketing promotion offers tremendous value for those properties looking to upgrade their website...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

HEBS Digital | March 29, 2019

By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: The Google March 2019 Core Algorithm Update and new measurements in Google Lighthouse. On March 12, Google announced what the SEO community is now calling The Google March 2019 Core Update, which Google is being very elusive in regards to the changes that can be expected in SERPs. The changes from this update...

GCommerce Honored With Two Adrian Awards for Outstanding Travel Marketing

HSMAI | February 5, 2019

PARK CITY, UT February 5, 2019 – The Hospitality Sales & Marketing Association International (HSMAI) honored GCommerce with two Silver Adrian Awards for digital marketing excellence for its winning entries in the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. GCommerce provides digital marketing services to some of the country's most iconic 4 and 5 star and diamond hotels and resorts. GCommerce received the ...

HEBS Digital Wins Six Awards in the Travel Weekly 2018 Magellan Awards

HEBS Digital | October 2, 2018

Summary: HEBS Digital was honored in the Travel Weekly 2018 Magellan Awards with three gold and three silver awards for work in hospitality digital marketing, website design, and technology platform designed to boost customer engagement and direct bookings. New York (October 1, 2018) HEBS Digital was honored with six awards in the Travel Weekly 2018 Magellan Awards. Each year, the Magellan Awards acknowledge the extraordinary travel professionals who provide the best products and services in the tourism industry. HEBS Digital is pleased to be recognized among a pool of top travel organizations and professionals. HEBS Digital received th...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition

HEBS Digital | August 28, 2018

By Margaret Mastrogiacomo, VP Strategy The latest digital innovations this month include big announcements from Google, new Pinterest video opportunities, and geometrical shapes making a statement in website design for lifestyle brands. From SEO to design, read on for the top five things you need to know now in hotel digital marketing. 1. SEO: Google announces expandable featured snippets in search results. Providing more context to search results has always been Google's mission. Now, when a user submits a search query to Google, they may receive a variety of expandable snippets below the main snippet in the knowledge panel. This is cu...

3 Hotel Website Designs That Are Inspiring Guests to Book

Nina Simons | August 16, 2018

By Nina Simons A hotel website is not a pretty banner that showcases the facility's best assets – it's actually the place where the guest experience begins nowadays. Through design and content, the website can present your hotel and the experience it offers effectively, making it your best tool for establishing trust and encouraging direct booking. Now, we can have different opinions on which website "looks good" and which details of its design we like. But our subjective opinions on the intricacies of design are completely irrelevant to the question of conversion. The user experience is what essentially drives conversions, and a good...

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