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The Future of Hotel Distribution Channels: Seizing Opportunity in Channel Disruption
Jochen de Peuter-Rutten | April 4, 2024
By Jochen de Peuter-Rutten, Youri Sawerschel The hotel distribution channel landscape is undergoing a seismic shift. Online travel agencies (OTAs) that once leveled the playing field for independent properties now dominate, their economic muscle squeezing hotel margins. Metasearch engines commoditize the search experience, making standalone properties indistinguishable. Meanwhile, the growth in alternative lodging threatens hotels' grip on the accommodations sector. Yet within this disruption lies opportunity for savvy hoteliers. Emergent technologies now enable hotels to tailor the guest experience as never before. Strategic partnershi...
Travel Outlook the Premier Hotel Call Center™ and OTA Savings by x-quic™ Announce a Strategic Partnership to Maximize Hotelier Profitability
Travel Outlook, the premier hotel call center™ | March 5, 2024
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5 Reasons to Reevaluate Your Metasearch Marketing
GCommerce | February 14, 2024
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Cloudbeds Reveals Highest Revenue-Generating OTAs for Independent Properties
Cloudbeds | February 5, 2024
Cloudbeds unveils its rankings of the highest revenue-generating OTAs worldwide for independent hotels, highlighting the continued dominance of Booking.com, Expedia, and Airbnb. The findings indicate a strong comeback for OTAs, the return of Asian travelers, and a renewed demand for hostels and shared accommodations. Based on data from thousands of independent properties, Cloudbeds’ customer insight affirms that properties see a boost in revenue when additional OTA channels are added. San Diego, CA – Cloudbeds, the hospitality management platform powering more reservations and happier guests for independent lodging business...
Why Rate Parity Still Has To Be “The Law of the Land” in Hospitality?
Max Starkov | November 14, 2023
By Max Starkov There was a recent discussion on LinkedIn about the need for maintaining rate parity in hospitality and its implications. Just to clarify for the non-revenue management folks here, Rate Parity traditionally means maintaining the same publicly available rate for the same room/same stay across all public distribution channels i.e. channels available to any member of the public that is not a loyalty member or member of some guest appreciation or reward program. Rate Parity is not a new online policy specifically designed for the OTAs. It existed long before the “commercial internet" came into being and there was only ...
How Travelers Find Destinations for Their Trips
Expedia Group Media Solutions | September 28, 2023
In today’s digital-first era, there’s a myriad of influential resources that inspire travelers to seek out certain destinations. From viral content on social media and posts from friends and family to destination sites and travel blogs, where people decide to travel can be a click away. Given that travelers are inundated with these outside influences and factors, how do people decide where to go? Insights from Expedia Group and Luth Research’s study, The Path to Purchase: Uncovering How Travelers Plan and Book, explores the complex online path behind the travel customer journey and provides actionable insights to help destination m...
Hoteliers Guide to First-Party Data Marketing
Lodging Interactive | June 27, 2023
In the world of hospitality marketing, data is an invaluable asset. It provides insights into customer behavior, preferences, and interactions, allowing marketers to deliver personalized experiences. One type of data that holds immense potential is first-party data. In this post, we will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences. Exploring Different Types of Data Before delving into first-party data, it's essential to understand the various types of data marketers commonly use. First-Party Data - Think Hotel PMS or CRM First-party data refers to t...
Why Should Hotels Use Flexible Rates to Increase Bookings
Cendyn | June 7, 2023
Stand out to travelers on Expedia Group sites with refundable rates Flexibility is a major priority for travelers today. In a recent Expedia Group traveler survey, more than a third of respondents said they filter for refundable cancellation policies when searching for accommodations on a travel booking website. This means if you don’t offer a refundable rate, you will disappear from a third of traveler searches on Expedia Group sites. Why list on Expedia if that’s the case? By leveraging sites like Expedia, hoteliers ensure they have a good channel mix, allowing them to expand the reach of their offering by tapping into more than 60 m...
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