Sales & Marketing

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Sales & Marketing

Softscribe Inc. Names 5 Steps on Instagram to Pack Your Sales Funnel for HITEC 2019

Softscribe Inc. | June 11, 2019

Choose Quality Posts Over Quantity. See B2B Instagram Examples at @softscribeinc BENTONVILLE, AR – June 11, 2019 – Softscribe Inc., the leading hotel tech PR agency for the hospitality industry, outlined 5 ways technology vendors can use Instagram to drive qualified leads at #HITEC2019. HITEC, the world’s largest hotel tech conference, is in Minneapolis, MN, June 17 to 20, 2019. Softscribe Inc. provides B2B PR for the hotel tech market and related industries. It creates public relations content, search and social media to help technology companies achieve their business goals and increase sales.  “Experts suggest two future ...

Fuel to Power Live Video Interviews With HITEC 2019 Exhibitors and Attendees

Fuel | June 11, 2019

Producer of Leading "Fuel Hotel Marketing Podcast" and "This Week In Hospitality Digital Marketing" combine forces to bring exclusive video interviews, live from the show floor in Minneapolis Myrtle Beach, SC and Minneapolis - HITEC Booth #2920 - June 11, 2019 – Fuel, a leading provider of hotel software and digital marketing solutions for the global hospitality industry, is joining its “Fuel Hotel Marketing Podcast” with another podcast, “This Week In Hospitality Digital Marketing,” to provide exclusive live interviews from the show floor at HITEC 2019 in Minneapolis. As part of the event, Stuart Butler, COO of Fuel, and Lore...

Now Available: The Q2 Hotel Digital Marketer’s Whitepaper

HEBS Digital | May 14, 2019

Now available for viewing and download, the Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences through every phase of the travel planning journey. Read the Q2 2019 whitepaper to learn about: What's Trending: Stay in the loop with the need-to-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs. From th...

Top 5 Hotel Marketing Strategies for 2019

Divya Bhat | January 16, 2019

By Divya Bhat It is true that technological trends don't necessarily wait for a new year to dawn upon us, before making their grand entrance. But what's also true is that every now and then, we as hoteliers like to take a step back to reassess our strategies and weigh their efficacy. And in that context, what better time to reevaluate your hotel marketing strategies than the new year! Let's get right into it and see what trends continue to rule the roost, when it comes to hospitality marketing. 1. Mobile first No list of 'hotel marketing ideas' is complete these days, without at least one mention of mobile technology. The last decade ha...

Tambourine: The Most Important Metric in Hotel Marketing: What’s Your OMTM?

Tambourine | January 7, 2019

Determine the single most important metric by which you will be judged this coming year by management/ownership, then align your actions and energy around it. As hotel marketers, we have dozens of metrics to deal with…. but we humbly suggest there's one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley. But the idea transcends every industry and is especially important for serious-minded hotel marketers. We fully recognize that the OMTM may be different depending on your property's needs, your career stage or your personal comp...

Do This to Gain Instant Trust With Hotel Website Visitors

Tambourine | November 9, 2018

Build trust with hotel website visitors by showcasing SOCIAL PROOF. Social proof is critical to easing the worries of potential guests. In fact, a study in the Washington Post showed social proof had more influence over customers than a discount. This is why a guest review site like TripAdvisor is so popular and impactful on purchase behavior. As travelers and meeting planners are faced with more and more hotel options, it's vital to win their trust first, to win their heart and their wallets. Here are the four core methods of leveraging social proof online: 1. Awards, Accolades and Media Labels Prominently display any accolades...

Now Available: The Q4 Hotel Digital Marketer’s Whitepaper

HEBS Digital | November 5, 2018

Now available for viewing and download, the HEBStrategy Q4 2018 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. Read the HEBStrategy Q4 2018 whitepaper to learn about: What's Trending: Stay in the loop with the must-know trends of the quarter, including the growth in popularity of loyalty programs, updates to Google Hotel Ads, and tips for capitalizing on intent. From the Design Studio: Get inspiration fro...

Lodging Interactive Rolls Out Commingle:Engage Total Customer Engagement Services

Lodging Interactive | November 1, 2018

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of commingle:engage, a total customer engagement solution for hotels and resorts. commingle:engage is a fully managed service that enables properties, of any size, to effectively build customer loyalty through personal, one-on-one, customer engagement with new and past guests. "Since 2006 we've successfully established CoMMingle as the leading provider of guest reputation management and social media marketing services exclusively for hospitality," stated DJ Vallauri, Lodging ...

Tambourine Shares What’s Haunting Hotel Marketers This Halloween?

Tambourine | October 31, 2018

Continuing our annual Halloween tradition, we've asked hotel marketers nationwide, across all chain scales and property sizes, what they're most spooked about right now. In past years, the list has included: Unrealistic goals set by ownership Product deterioration The cost of guest acquisition Shaky job security Many of those were on the minds of the folks we spoke to this year, however, here are five particularly frightening problems keeping hotel marketers up at night right now: 1. Brand Proliferation/Differentiation Many hotel marketers (and owners) view the industry's numerous and ever-growing assortment of brands as an increa...

3 Things the Hospitality Industry Can Learn From Google

Amadeus | October 31, 2018

In 2018, digital travel sales are expected to reach $198 billion, with more than 140 million adults researching a trip online. As global travel increases, people are consuming more digital content than ever before as they search the web for the cheapest flights, best hotels, and popular tourist sites at their destination. In return, shoppers are flooded with information from companies hoping to inspire interest early in the travel planning process. Brands are investing big in digital ads and paid search campaigns to increase visibility, creating a cash cow for Google. This year alone, the tech giant will rake in almost $40 billion in to...

5 Ways to Market to Your Guests With Instagram Stories

Nancy Huang | October 29, 2018

Instagram Stories is quickly becoming the go-to platform for savvy marketers. This Snapchat-like feature has seen tremendous growth since launching in 2016, with more than 400 million daily active users. Instagram Stories has a more raw and playful feel than traditional Instagram posts, allowing marketers to engage followers in a more natural way. While the stories used to disappear after 24 hours, Instagram now allows you to archive stories on your profile as highlights. That said, because stories only exist for 24 hours as a default, they're generally better at helping to build urgency around offers, thus triggering immediate response...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition

HEBS Digital | October 23, 2018

By Margaret Mastrogiacomo As Q4 begins and the holidays approach swiftly, it's time for hotel marketers to kick their digital marketing into high gear. From Google unveiling new search tools (perfect for travel planning) to Facebook adding new, festive holiday design elements to its ad platform, here are the top things you need to know now in hotel digital marketing to take your digital strategy to the next level. 1. SEO: Google announces new search features and discovery tools, including new Activity Cards and Collections. At their annual Future of Search event, Google unveiled new features focused on the mobile user experience, struc...

Five Tips for a Successful Cyber Monday Campaign

HEBS Digital | October 18, 2018

By Victoria Hsia It's no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren't just searching for deals earlier, they're also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year. With the heavy saturation of Cyber Monday deals online, the market has inevitably become more comp...

Vizergy Digital Marketing Named 10 Fastest Growing Google Solution Provider of 2018

October 17, 2018

Vizergy, the hospitality industry's leading provider of digital marketing software and services, has been named one of the 10 Fastest Growing Google Solution Providers of 2018, according to Silicon Valley Review. This recognition not only reaffirms Vizergy's success in strategic vision and product development but also solidifies its market position as the best technology platform for the hospitality industry. The announcement of this prestigious award follows CIO Review naming Vizergy one of the 20 Most Promising Web Development & Marketing Platforms in 2017. The company, based in Jacksonville, FL, attributes its success to a number...

Travel and Hospitality Marketing Budgets for 2019: 4 Trends to Watch

Michael Del Gigante | October 11, 2018

By Michael Del Gigante As you dive into 2019 budgeting, what trends should you be thinking about? Which approaches, platforms, and tools should be top of mind for travel and hospitality marketers? The team at MDG Advertising recently analyzed a host of recent analyst reports and industry surveys to find out. What came from that deep dive are these four key trends trends that every travel and hospitality firm should be watching closely in the year ahead: 1. The Power of Search When it comes to travel and hospitality marketing, search has become the digital workhorse. Newer channels may get more buzz, but it's search that continues to mo...

Tambourine – Hotel SEO: How Will Google’s New EAT Algorithm Affect Your Property?

Tambourine | October 10, 2018

Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear to be affected more than others, all websites—including hotel and travel-related sites—should factor the latest criteria into their ongoing development and content plans. Centered on the acronym E-A-T (expertise, authoritativeness and trustworthiness), the latest update is placing still-more emphasis on ...

The Resort at Pedregal Brings Cabo San Lucas Online With New Website

HEBS Digital | October 8, 2018

In partnership with HEBS Digital, The Resort at Pedregal has launched a new website with several leading-edge features that will captivate guests long before they arrive at the award-winning property. Inspiration for the new website was easy to find: seaside and cliffside, outside and in, The Resort at Pedregal is the ultimate Cabo San Lucas resort that places guests a world away in an excluded retreat. Paramount is the unmatched level of individualized service tailored to the whims and needs of each guest — a unique value proposition that website visitors need to sense immediately upon landing on the site. Above the fold, users s...

Five Diamond Rancho Valencia Resort & Spa Partners With GCommerce

GCommerce | October 5, 2018

The Five Star, Five Diamond Rancho Valencia Resort and Spa has selected GCommerce to provide Digital Marketing services for the property. Rancho Valencia is the only Relais & Châteaux property in Southern California and, since it's opening, has earned a reputation as one of the most-sought after five star resorts in the west. The property has engaged GCommerce to lead their digital marketing strategy with a custom approach that celebrates the unique advantages the property offers its loyal guests. "Rancho Valencia is a special place that our guests and our staff revere. We needed to engage an agency that would not use a one-si...

Fleming’s Hotels Implements Best-In-Class Hotel CRM Platform, Cendyn’s eInsight, Across Their Hotel Group

Cendyn | October 4, 2018

Thursday 4th October, 2018 – Frankfurt, Germany – Fleming's Hotels, a modern leader in the business & leisure hospitality marketplace in Germany, has selected Cendyn, the leading hotel sales and CRM provider, as the group's CRM technology partner. The Fleming's brand is a modern, innovative hotel brand in Germany. Each property within the group prides themselves on their perfect symbiosis between international standards and local charm. Guests at the Fleming's Hotels can look forward to a combination of experience, quality and passion. Both business travellers with high standards looking for an elegant venue for their me...

Content Marketing Strategy in Hospitality: Choice Hotels Europe

Stuart Pallister | October 3, 2018

By Stuart Pallister In this article on the brand as publisher, we focus on Choice Hotels which has launched a travel portal to drive traffic to its booking site and collect customer data. Tess Mattisson, director of marketing for the European division of Choice Hotels International, spoke recently to EHL students about why she decided to launch the site and the benefits it has brought. When Tess Mattisson joined Choice Hotels in January 2016, the European division was languishing. With some 7,000 hotels globally, the US is the group's biggest market and that was the main focus of its marketing spend. Mattisson's goal was to put 'heads i...

HEBS Digital Wins Six Awards in the Travel Weekly 2018 Magellan Awards

HEBS Digital | October 2, 2018

Summary: HEBS Digital was honored in the Travel Weekly 2018 Magellan Awards with three gold and three silver awards for work in hospitality digital marketing, website design, and technology platform designed to boost customer engagement and direct bookings. New York (October 1, 2018) HEBS Digital was honored with six awards in the Travel Weekly 2018 Magellan Awards. Each year, the Magellan Awards acknowledge the extraordinary travel professionals who provide the best products and services in the tourism industry. HEBS Digital is pleased to be recognized among a pool of top travel organizations and professionals. HEBS Digital received th...

Cannabis & The Hospitality Industry

Chamberlin Public Relations | October 1, 2018

As more states ease laws on cannabis usage, hotels are finding new ways to incorporate the drug into their product offering, either catering to new demographics or offering new services for those eager to try something different and exciting. According to a Gallup poll from late last year, more than 65 percent of Americans "support legalizing marijuana for both recreational and medicinal use." So far, 31 states across the country now permit marijuana use in some form, even though the drug is still classified as "schedule 1," meaning that it has a high potential for abuse. Even so, recreational use of cannabis is now legal in nine states...

Beat the OTAs: Use Your Hotel Website to Tell a Unique Brand Story

Steffan Berelowitz | October 1, 2018

By Steffan Berelowitz Competing with OTAs for direct bookings continues to represent an uphill challenge for hotels. The likes of Expedia and Booking.com have become masters at conversion, investing millions to whisk shoppers from browsing to booking in the minimum amount of steps. However, the transactional nature of this experience is far from inspiring. It also makes it hard for hotels to stand out and showcase their unique personality. Deals and limited offers therefore become the means of differentiation, which clearly isn't good for business. To stand out from the crowd and drive more direct bookings, it's important to think of yo...

Now Available for Download: Smart Hotelier’s Guide to 2019 Digital Marketing & Technology Budget Planning

HEBS Digital | September 27, 2018

With budgeting season comes the time to analyze digital marketing initiatives and plan for trends that may arise throughout the year. When constructing your budget, think about upgrades your property needs to make regarding digital technology and marketing strategy. Knowledge of where the industry's key benchmarks are headed is critical to budgeting appropriately and knowing where to focus your efforts to see results. According to STR, the US hotel industry is projected to see growth, slow yet steady, through 2019. However, supply will continue to outweigh demand in many major markets (2.3% vs 2%). Occupancy is increasing by 0.3%; A...

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