Knowland Wins 2023 Skift IDEA Award
Knowland | August 10, 2023
Sales & Marketing
Hotel Omnichannel Marketing vs. Multichannel Marketing Explained
Lodging Interactive | July 19, 2023
When done properly, Omnichannel marketing can be very effective in driving direct revenue to hotels. Read more about it. The many ways consumers interact with hotels today are vast and diverse. From browsing social media platforms like Instagram and Facebook on smartphones to watching captivating YouTube videos on tablets, or even stumbling upon a hotel’s website through a search engine query on a desktop computer, the avenues for hotel discovery are ever-expanding. In this landscape, cultivating a consistent and seamless user experience across all channels has become paramount. Enter omnichannel marketing, a strategic approach that c...
CoMMingle Launches Review Management and Social Media Services for Restaurants
Lodging Interactive | July 19, 2023
CoMMingle:Engage not only monitors customer restaurant review websites 24/7 but also has its team of professional analysts write direct responses to each review on behalf of the restaurant. Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the expansion of its flagship product, CoMMingle:Engage, to cater specifically to the restaurant industry. CoMMingle:Engage, the preferred solution for hotel customer review response and social media marketing, now off...
Mailbox Providers Retiring Inactive Accounts and What It Means for Hotel Marketers
Cendyn | July 12, 2023
By Haydee Fernandez Mailbox providers (MBP) such as Google, Yahoo, and others are retiring inactive accounts, a move that benefits them by reducing storage costs and freeing up desirable accounts and email addresses. Google recently made headlines with its announcement that accounts inactive for 2 years will be retired, starting as early as December 2023. Yahoo, on the other hand, has been retiring inactive accounts after just 12 months since 2013. When a MBP retires an inactive account, it is deleted. All emails sent to the associated email address will hard bounce. Then, in as little as 30 days, accounts can be made available aga...
Knowland Reports Meetings and Events Growth for June at 30.3 Percent
Knowland | July 12, 2023
Austin and Nashville performances shine brightly ARLINGTON, Va. — July 12, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports June meeting and event volume is up 30.3 percent over June 2022. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. The top 25 markets in the U.S. are 90 percent recovered for year-to-date June 2023 performance compared to 2019. Austin, TX, and Nashville, TN, were the stars, with growth topping 74 percent and 42 percent, respectively. This reflect...
Instagram: The Rising Phoenix of Social Media Marketing?
Lodging Interactive | July 11, 2023
In a recent article, we discussed numerous inaccurate predictions of Facebook's downfall by many self-proclaimed "experts." In a similar vein, we now consider how Instagram offers savvy hotel marketers a true business advantage. The phrase "Instagram is dead" echoes through digital corridors, causing concern among hotel marketers. If I were to collect a penny for every time this is stated, the scent of the Caribbean's salty sea breeze would gently blow through the shutters of my private island. Yet, I understand this sentiment, as Instagram’s ever-changing landscape seems to be creating insurmountable roadblocks to follower growth and en...
Mobius Vendor Partners President Bob Kobek Reacts to BBB Report on Timeshare and Vacation Club Sales
Mobius Vendor Partners | July 10, 2023
Indianapolis, IN (July 10, 2023) – Bob Kobek, President of Indianapolis-based Mobius Vendor Partners, who also serves on the Board of Directors of the Better Business Bureau (BBB)® Serving Central Indiana, has shared his reactions to a recent study from the Better Business Bureau entitled Unpacking timeshare and vacation club sales, by Brian Edwards, BBB International Investigations Specialist. “The BBB mission is to promote trust and business integrity. While its latest study does give a thorough overview of timeshares, the various timeshare structures, and the pros and cons of ownership, its perspective doesn’t consider that times...
5 Ways to Boost Your Hotel Sales Productivity With a B2B CRM
Cendyn | July 10, 2023
The saying “change is the only constant” is a maxim that applies to the hotel industry. Yet it’s not entirely accurate for our industry, as there’s another constant that’s equally impactful to hoteliers: competition. No matter what’s going on in your local market, or in the macro-economic environment, the hotel industry will always be competitive – especially when it comes to corporate business. For some hotels, beating the competition can be quite challenging in both good times and bad. To be well-positioned for success, hoteliers need to find ways to increase sales and productivity to stay ahead of the competition. One e...
Hoteliers Guide to First-Party Data Marketing
Lodging Interactive | June 27, 2023
In the world of hospitality marketing, data is an invaluable asset. It provides insights into customer behavior, preferences, and interactions, allowing marketers to deliver personalized experiences. One type of data that holds immense potential is first-party data. In this post, we will explore what first-party data is, its benefits, and how hotel marketers can leverage it to create exceptional customer experiences. Exploring Different Types of Data Before delving into first-party data, it's essential to understand the various types of data marketers commonly use. First-Party Data - Think Hotel PMS or CRM First-party data refers to t...
Hospitality Technology Innovator Agilysys Demonstrates How Hotels and Resorts Are Using Technology to Elevate Return on Experience (ROE) Across Six Ke...
Agilysys | June 27, 2023
– Demonstrations and eBook available in Agilysys Booth #1039 at AHLA’s The Hospitality Show – ALPHARETTA, GA — JUNE 27, 2023 — Despite rising economic headwinds from elevated inflation in 2023, a 2023 EY report Hospitality Industry Looks Strong for 2023 – Despite Recession Fears predicts continued strong performance for the hospitality industry throughout 2023 while also cautioning, “The industry should continue to focus on efficiencies at the hotel and corporate levels, prioritizing customer experience, analytics and automation.” In booth #1309 at the American Hotel & Lodging Association’s (AHLA’s) The Hospitalit...
Beyond Programmatic: Why Hotels Need End-to-End Marketing to Drive Direct Bookings
Stephen Fitzgerald, Vice President, Hotels | June 22, 2023
By Stephen Fitzgerald After a strong recovery in 2022, the hotel market is continuing to climb. The U.S. hotel market is projected to rise by 7% this year and summer travel is off to a strong start. In spite of inflation and economic concerns, leisure travel is bucking the trend–at least for now. Recent earnings reports suggest that demand is strong, and is projected to continue throughout the year. However, hotel bookings are cyclical, and hotel marketers must find new ways to bolster bookings in the future, which means wooing travelers with the right message, the right deal, in the right place, and at the right time–which is no small...
New Hotel SERP Feature Alert: Google Property Promotion Ads Carousel Is Live/ GCommerce Solutions
GCommerce | June 21, 2023
At the end of 2022, Google announced that a new Property Promotion Ads carousel was coming to it’s mobile search results. Previously out in beta, the new Google Property Promotion Ads carousel is now live in the mobile and desktop search results. Are you seeing this in your hotel google searches yet? You can see the new feature in the below screenshot. What are Property Promotion Ads? Property Promoted Ads are a campaign type available within the Google Hotel Ads inventory space. It is a separate campaign type from standard Google Hotel Ads and does require a separate campaign type in order to run. These ads appear at the ...
Tripadvisor Reveals Best Travel Experiences in the World for 2023
Tripadvisor | June 20, 2023
Tripadvisor Travelers' Choice Awards continue with Best of the Best "Things to Do" - a definitive guide to unforgettable bookable travel activities and excursions NEEDHAM, Mass., June 20, 2023 -- Today Tripadvisor®, the world's largest travel guidance platform, announced the winners of its 2023 Travelers' Choice® Best of the Best "Things to Do" Awards. As the summer travel season gets into full swing, these are Tripadvisor reviewers' favorite activities from across the world that will turn any vacation into a trip to remember. Analyzing 12 months of Tripadvisor review data (May 1, 2022 - April 30, 2023) from millions of travelers ...
The Hotel Guest Experience Starts With Customer Reviews and UGC
Lodging Interactive | June 15, 2023
Some may say the headline has it backward, but today's modern travelers would agree, and in fact, they go out of their way to research the hotel guest experience before they even begin their travels. Recent trends support the idea that today's travelers rely on user-generated content and guest reviews to research their hotel stays before they book. Consider these trends: • Social media: Social media platforms like Facebook and Instagram have made it easier than ever for travelers to share their experiences with others. This has led to a growing reliance on user-generated content (UGC) as a source of information about hotels and other ...
Knowland Now Available on Oracle Cloud Marketplace
Knowland | June 15, 2023
OPERA Sales and Event Management integrates with the Knowland Platform, boosting data access and sales efficiency for global customers ARLINGTON, Va. — June 15, 2023— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality and a member of the Oracle PartnerNetwork (OPN), today announced the Knowland platform is available on Oracle Cloud Marketplace and will enable integration with the Oracle Hospitality OPERA Sales and Event Management sales and catering management application. Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Orac...
Instagram’s New Twitter Competitor Is Right Around The Corner. How Can You Prepare?
GCommerce | June 14, 2023
Did you hear? Meta just announced a new app. Get up to speed on Instagram’s new Twitter competitor -find out what it is and how it can be valuable for your hotel here. The world of social media feels like it’s always changing – especially right now. With Elon Musk taking over Twitter, Mark Zuckerberg pushing the metaverse (or trying to), and the meteoric rise of TikTok, there’s a lot to keep track of. In addition to all the other changes we’ve had to deal with in the last few years, there’s one more on the horizon: a new social media platform from Meta. This new platform is very interesting, and provides for some clear advan...
Re-Imagining Hotel Marketing: Unlocking New Revenue Streams With Next-Gen Technologies
Dr. Anil Bilgihan, Ph.D. | June 7, 2023
This article was co-authored by Peter Ricci. Dr. Ricci is the Director of the Hospitality and Tourism Management program at Florida Atlantic University (FAU). By Dr. Anil Bilgihan, Ph.D. - Associate Professor at Florida Atlantic University, College of Business As the hospitality industry becomes more competitive, the role of the sales and marketing department has never been more crucial. Add in the ever-improving sophistication of revenue optimization and you truly have a fast-moving evolution of the overall sales, marketing, and revenue process. Through the development of innovative programs to increase occupancy and make profitabl...
Chicago Leads in U.S. Meetings and Events in May for Second Month
Knowland | June 7, 2023
Data reveals 70.4 percent year-over-year growth in U.S. meetings and events, according to Knowland ARLINGTON, Va. — June 7, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, continued its monthly monitoring of the top 25 markets to identify those that are leading the industry in meeting and event volume. Today the company announced the Chicago market led the U.S. meetings and events industry by volume for May for the second month in a row. Second place again went to Washington D.C., with Los Angeles/Long Beach in third. This data is a subset of Knowland’s sales in...
Flip.to Positions for Scale With the Appointment of Product Growth Expert, Jon Ruggles, as Director, Partnerships
Flip.to | June 5, 2023
A demonstrated leader in hospitality, Ruggles brings the Flip.to platform to travel brands worldwide in order to drive impact for the industry and the communities it supports Orlando, Florida, June 5, 2023 – Flip.to, the marketing platform to reach, inspire, and win over travelers, is pleased to announce the appointment of industry veteran Jon Ruggles as Director, Partnerships. Tapped to bring his extensive experience from partnerships and product management to enterprise relationships and growth, his strategic vision will help accelerate the use of the Flip.to platform around the globe. Ruggles joins a team that’s delivering...
From Digital Disruption to Dominance: Redefining Hotel Group Sales for the Digital Era
Daniel Melnyk | June 2, 2023
By Daniel Melnyk The traditional approach of rapidly processing a high volume of leads is inefficient, so how can hotels use technology and service to drive more bookings? Hotel group sales in the digital era have undergone permanent changes, particularly in the way relationships are built through digital means. The traditional approach of rapidly processing a high volume of leads is inefficient, with up to 90 percent of leads failing to convert. Add to that the immense pressure that sales teams today are under to produce countless generic proposals daily, resorting to impersonal emails instead of engaging with clients through meaningfu...
The Experience Economy Endures: 2023 Deloitte Summer Travel Survey
Deloitte | May 30, 2023
Signs point to a busy season, as pricing pressure does not seem to deter Americans from enjoying their vacations More than two years after the rollout of COVID-19 vaccines helped relaunch the experience economy, this summer is poised to improve on an already buoyant Summer 2022. Half of Americans say they will take a leisure vacation (involving a stay in paid lodging; see figure 1) this summer, up from 46% in 2022. And they are doing so with enthusiasm, taking more international flights and adding an average of one trip to their calendar. Concerns, however, persist—50% of nontravelers say they will stay home due to financial worries. ...
Cvent Announces Top Meeting Destinations and Top Meeting Hotels in North America for 2023
Cvent | May 24, 2023
The highly anticipated annual Top Lists, published for the first time since the pandemic, spotlight top-performing group business hotels and sought-after meeting destinations TYSONS CORNER, Va.--May 24, 2023--Cvent, an industry-leading meetings, events, and hospitality technology provider, today released its lists of the Top Meeting Destinations and Top Meeting Hotels for meetings and events worldwide. These lists – which are broken out regionally by North America, Europe, Asia Pacific, and the Middle East & Africa – were compiled based on sourcing activity through the Cvent Supplier Network, one of the world’s largest venue...
Twenty Four Seven Hotels Names STS Cloud as Preferred Sales and Catering System for Portfolio of 25 Properties
SalesAndCatering.com | May 24, 2023
Leading hotel management company upgrades to SalesAndCatering’s STS cloud to optimize productivity, efficiency, and sales to meet the increase in group business with travel rebounding Charleston, SC – (May 24, 2023) – Twenty Four Seven Hotels, one of the country's leading hotel management companies for premium-branded, select-service, and lifestyle hotel segments, has selected STS Cloud as the preferred sales and catering system for all 25 properties. Any new hotels added to the portfolio will also use STS Cloud as the company continues expanding its management footprint. SalesAndCatering’s STS Cloud is a cloud-based hospitality...
Hospitality Trends: How Are the Different Generations Traveling?
Tatyana Tsukanova | May 16, 2023
By Tatyana Tsukanova, Lionel Saul The hospitality and tourism industry has always come up with names to describe cohorts of travelers that share similar interests and behaviors. Sometimes those names follow the famous generation categorization, such as Millennial travelers and Gen Z travelers, or have more tailored-made definitions. Silent travel and its impact In the last decade, the impact of the generalization of smartphone usage has created a new category of travelers: silent travelers. This cohort has adopted mobile technology to enhance or even replace the conventional in-person service delivery that occurs in the hospitality ...
Remington Hotels Taps Knowland to Capture Multi-Day Event Business
Knowland | May 10, 2023
Knowland helps Remington Hotels execute its sales strategy to win more meetings and events revenue ARLINGTON, Va. — May 10, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced today that Remington Hotels, a dynamic and growing hotel management company, selected Knowland to execute its sales strategy and increase profitability more precisely. Founded in 1968, Remington Hotels has grown into a strong, industry-leading hospitality service provider. Today it manages 121 hotels in 30 states across 26 brands, including 18 independent and boutique properties. Be...
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