Alila Ventana Big Sur, an intimate luxury retreat along the Pacific Coast Highway, is pleased to announce the appointment of Will Brandon as the new Area Director of Sales and Marketing for Alila Ventana Big Sur. With over a decade of experience in the luxury hospitality industry, Brandon is dedicated to cultivating a culture of well-being, diversity, equity, and inclusion to his team – while bringing a wealth of knowledge, management experience and dynamic leadership to his new role at Alila Ventana Big Sur.
Beginning his career in Auckland, New Zealand at a marketing consultancy agency, BRR Hospitality Consulting, Brandon quickly found success in account management and business development before becoming a Sales Manager, and then the Director of Global Business Development for Shangri-La Hotels and Resorts in Sydney, Australia. From there, Brandon held impressive roles for Hyatt as a Director of Global Sales for Hyatt Hotels Corporation, Director of Sales and Marketing at Andaz 5th Avenue, and most recently – Area Director of Sales, Marketing and Commercial Services for multiple luxury and lifestyle hotels in the area.
As Area Director of Sales and Marketing for Alila Ventana Big Sur, Brandon will lead commercial operations for the property including sales strategy, marketing efforts, events, and brand management alongside stakeholder communication and collaboration.
