FORT LAUDERDALE, FL – SEPTEMBER 2017 – W Fort Lauderdale has appointed Brigette Bienvenu as the new Director of Sales and Marketing. In the role, Bienvenu’s overall responsibility is to manage the property’s reactive and proactive sales efforts in order to achieve booking goals and drive revenue. Specific duties include implementing the brand’s initiatives and service strategy, managing the marketing budget, building long-term, value-based customer relationships, and providing day-to-day leadership to sales associates.

Bienvenu joins the W Fort Lauderdale team with more than 10 years of experience as a Director of Sales and Marketing for high-end hotels in Florida and California, including two years with the W brand. In her most recent position as Director of Sales and Marketing at W Hollywood Hotel & Resorts, Bienvenu achieved outstanding group sales and positively impacted the transient rate by redesigning the hotel’s sales deployment. She started out in her career at the Doubletree Grand Hotel Biscayne Bay in Miami, and from there, went on to serve as Director of Sales and Marketing at Hilton Fort Lauderdale Beach Resort and Hilton Miami Downtown.

“As we wrap up the finishing touches of the $55 million renovation, it’s imperative to have a well-versed leader to drive business and spread the word of our new look,” said Anna MacDiarmid, General Manager, W Fort Lauderdale. “I am confident that Brigette’s strong background with luxury South Florida properties and the W brand will be a valuable addition to our already successful sales and marketing teams.”

Bienvenu graduated from Loyola University in New Orleans with a Bachelor degree in Communications, and has been recognized multiple times for her high individual achievement against revenue goals.

“I am ecstatic to be joining the team at this pivotal point of growth for the resort,” said Brigette. “With the refreshed look, new meeting space and innovative programming, I’m eager to create awareness of these updates. I look forward to using my knowledge and expertise to work with the team and help bring the resort’s performance to new heights.”