FORT LAUDERDALE, FL. – April 2015 – W Fort Lauderdale Hotel is pleased to announce the recent appointment of Kristiann Galati as its new Director of Sales & Marketing.

With more than 18 years of sales & hospitality experience and a long-standing history working with the Starwood brand, Galati specializes in the marketing and positioning of luxury hotels and is excited to bring her expertise to this new role.

Most recently, Galati was the Director of Sales & Marketing at W Hollywood Hotel & Residences in Los Angeles. She also has strong W Brand experience holding posts in both W New York Union Square and W San Francisco. While she’s had roles in other major metropolitan markets like London, Toronto and DC, she’s happy to be back in South Florida where she previously led Sales efforts for Starwood in both Ft. Lauderdale and South Beach.

A networking dynamo, Galati has spent 14 of the last 18 years working with Starwood Hotels & Resorts and now joins the W Fort Lauderdale team where she will tap into her array of worldwide connections to drive business and awareness of the chic, beachfront hotel.

“I’m incredibly excited for the opportunity to work with the dynamic W Fort Lauderdale sales and marketing team,” says Galati. “With the property’s strong view towards creating personalized experiences for guests, I look forward to contributing my knowledge of the W brand and the luxury market to further this resort’s success.”

“We are delighted that Kristiann Galati will be bringing her expertise and talents to our resort,” says Marylouise Fitzgibbon, General Manager of W Fort Lauderdale. “With her extensive experience working with W brands in major cities around the country, we know she will be an invaluable asset and leader to our team.”