Community-centric PMS provider uplifts hoteliers with the continuation of its “Hospitality ROCKS!” theme.


RICHARDSON, TX – July 27, 2021 – Visual Matrix, an industry-leading hotel property management software providing an all-in-one PMS, today announces its official participation at AAHOACON21, an annual trade show hosted by the Asian American Hotel Owners Association. Set to showcase the latest advances in cloud-based PMS technology at booth #854, Visual Matrix will further continue promoting its “Hospitality ROCKS!” theme  following the success of two customer appreciation events that utilized the same theme to boost industry morale and collaboration.

Visual Matrix chose the theme, “Hospitality ROCKS!” to signify optimism for hospitality industry’s recovery by recognizing the ways in which its customers’ businesses have grown while in partnership with Visual Matrix. Each event included a networking session, a demonstration of the VM Cloud property management system, and music provided by local artists. The first Hospitality ROCKS! customer appreciation event was held at the Monkey Board Rooftop in New Orleans on April 29, and the second event was held at the House of Blues in Dallas on May 17.

“After a long, difficult year, ‘Hospitality ROCKS!’ gave us a space to recognize the challenges that the hospitality industry has overcome,” said Zach Glenn, Vice President of Helm Hotels Group. “Visual Matrix has always provided industry-leading solutions, but in hosting these events, they demonstrated their focus on providing a community for clients by beginning a conversation on meeting the needs of today’s hoteliers, who are tired of the same unfilled promises from inattentive providers. We are excited to see Visual Matrix and the other roadshow attendees again at AAHOACON, where we can continue to celebrate our comeback.”

With the continuation of the “Hospitality ROCKS!” theme, Visual Matrix will continue to display a message of confidence for hospitality’s future by demonstrating their easy-to-use solutions, such as their reservation management system, revenue management system and advanced booking engine. Additional showcased solutions include their channel manager and miniPOS system, and flexible integrations such as the VM mobile housekeeping and maintenance solutions. After each demonstration, attendees will be entered to win an electric guitar and amp set. Attendees who play Guitar Hero with the Visual Matrix team will be gifted a “Hospitality Rocks!” t-shirt.

“We were honored to host our ‘Hospitality ROCKS!’ events, which brought together many industry professionals for the first time since the pandemic and my appointment to Visual Matrix,” said Georgine Muntz, CEO of Visual Matrix. “In bringing this theme to AAHOACON, we will continue to discuss how to best fit our customer’s needs, and further embody the spirit of connectivity, growth and optimism for the future of hospitality that our Hospitality ROCKS! events fostered.”

For more information about Visual Matrix and its industry-leading PMS capabilities, please visit