ATLANTA, GA – November 23, 2021 – Valor Hospitality Partners, a global, full-service hotel acquisition, development, management and asset management company, announced today their joint venture, Valor Hospitality North and West Africa (NWA), in partnership with industry leading real estate asset manager, investor, and operator, Yamed Group. This joint venture highlights the pairs’ ambition to be the leader in hotel investment and management through Morocco, Tunisia, Egypt, Senegal and Ivory Coast.
The new partnership utilizes Valor Hospitality Partners’ unique industry expertise from managing over 80 global hotel assets throughout the Americans, Europe, Sub-Saharan region of Africa and the Middle East, as well as Yamed Group’s expertise in the investment and real estate services business and its knowledge of the Moroccan and regional market. By combining these companies’ experience and reputations, Valor Hospitality NWA offers tailor-made solutions, creates value for hotels and allows for alignment between the interests of hotel owners and those of the international brands as well as independent assets.
“We are thrilled to bring our expertise to the North and West Africa region in combination with the Yamed Group. They are the ideal partner for Valor because they share our lofty goal to become the market leader in hospitality operations and management in Morocco and overall region,” said Valor Hospitality CEO and co-founder Euan McGlashan. “Third-party management may be new to the region, but by working with our new partners at Yamed Group, Valor is up for the challenge to reimagine hospitality in North and West Africa.”
This strategic partnership allows international hotel brands to have a commercially attractive alternative to the traditional direct management structure, allowing them to have rapid development in new destinations, including franchise agreements, both faster to negotiate and close, and low capital with a low level of risk. Valor Hospitality will also operate independent hotels where owners are applicable.
“As Morocco is one of the continent’s leading tourist destinations, we are so excited about the massive opportunity to partner with Valor Hospitality to create Valor Hospitality NWA and bring total restructure to how hotel brands and owners alike operate in the region,” said Yamed Group CEO and founder Karim Beqqali.
For more information on Valor Hospitality Partners, this joint venture and their global properties, visit valorhospitality.com.