Cottage Grove, Minn.- In June, Homeaway announced that they would no longer pass along critical traveler contact information until a reservation is confirmed, creating concerns about the changing landscape of vacation rental listing sites. These changes by Homeaway have aligned them with the likes of Airbnb and traditional OTA’s, creating increased concern and uncertainty for many vacation rental property managers and owners within the hospitality industry.
Today, TRACK Hospitality Software (TRACK), the leading all-in-one cloud communications platform for the independent lodging industry, has announced the launch of the first Artificial Intelligence (AI) powered secure messaging application for Homeaway and Airbnb business users.
This important product update is designed to help professional Property Managers maximize conversion rates and revenue from the two largest vacation rental listing sites, the AI-powered secure messaging platform will help businesses quickly, accurately and effortlessly respond to inquiry questions from Homeaway and Airbnb users while providing one location to sync and respond to all messages, and to view critical inquiry data such as unit data, dates and the contact name.
“It is established that fast and accurate responses to questions and inquiries increases conversion rates across all channels. Our goal with TRACK Secure Messaging is to automate as much of the communication process as possible, while delivering smart responses automatically to frequently asked questions. We wanted to enhance our product to help the traveler make a purchase decision, while decreasing the amount of work for the Property Manager ” said Ryan Bailey, CEO of TRACK Hospitality Software.
TRACK now integrates Voice, Chat, Email and Secure Messaging within the industry’s leading cloud communications platform. The use of AI to read and auto respond to questions and inquiries is an industry first. In addition to the auto-responder, TRACK offers an easy-to-use system to quickly respond to all messages from Homeaway, VRBO and Airbnb. Users can respond using pre-built responses, or customizable free-form messages to give more personalized communication that’s expected by today’s travelers.
“Professional property and vacation rental managers want to deepen and strengthen their relationships with their guests. We believe and support this vision. Communication is central to this mission. We have found clear communication across all channels to be key in driving higher conversion rates, as well as happier and more loyal guests. Some things can be automated, while others, require a personalized touch. TRACK gives property managers the tools and information needed to empower this vision,” said Bailey.