HOUSTON, TX, March 26, 2018—Estella Hale, Vice President of Product for SHR, Sceptre Hospitality Resources, a pioneer in advanced hotel distribution technologies, will be co-hosting a special break-out session at the annual convention and trade show put on by AAHOA. This year’s event will be held at the Gaylord National Resort and Convention Center in National Harbor, Maryland, and will take place March 27-30.

Capping off Thursday’s activities, the special interactive session, entitled “Who Wants to Be (and Stay) a Millionaire?” will run from 5-6p.m. on Thursday, and will follow a creative game show format specifically geared toward independent hoteliers, reenergizing familiar topics like improving ADR and optimizing revenue.

"Considering how aligned SHR’s values are with AAHOA’s, I was honored when asked to participate,” said Hale. “To be able to provide practical information to hoteliers in such a fun and unique way will just be icing on the cake.”

With a reputation for being a proud defender of free enterprise, and a mission to advance and protect the business interests of hotel owners, AAHOA is the largest hotel owners association in the world with more than 17,000 members, owning nearly one of every two hotels in the United States.