“We are thrilled to welcome this stunning property into the Sage family,” said Daniel del Olmo, President and COO of Sage Hotel Management. “The Canopy brand, and this property in particular, are a perfect fit for our company and our growing portfolio of more than 50 lifestyle hotels across the country. We look forward to working with our new partners at Federal (NYSE: FRT), as their business priorities and company ethos are very well aligned with that of Sage.”
Opened in 2018 as part of the award-winning Pike & Rose development in North Bethesda, the property was the second Canopy hotel to open in the U.S.
The 177-key hotel includes 12 suites, and all rooms boast 55-inch TVs, free Wi-Fi and Nespresso machines. The property also has an impressive 7,700 square feet of event and meeting space, which includes a 4,200 square foot rooftop terrace with sweeping views, perfect for events of all sizes. Room interiors, designed by Mark Zeff, feature canopy beds made of rough-hewn oak wood, concrete floors and locally inspired artwork and furnishings.
Positioned as Hilton’s first lifestyle brand, Canopy by Hilton, is a place in the neighborhood to relax and recharge, offering simple guest-directed service, comfortable spaces and thoughtful local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. No two Canopy by Hilton properties are alike, as each is designed to draw on the life of the locale and spirit of the neighborhood. Canopy by Hilton is aligned with Sage Hospitality’s depth of experience in delivering the best in experiential hospitality.
“From the time we opened this Canopy property at Pike & Rose, our goal has been to deliver our guests a connected, locally-authentic experience,” said Mike Ennes, SVP Mixed-Use Initiatives at Federal. “We look forward to the Sage team bringing their expertise in experiential hospitality to the hotel and continuing to position the property as the top lifestyle hotel in the region and a sought after experience in the Pike & Rose neighborhood.”
While the hotel will join the Sage Hotel Management portfolio, Sage Hospitality Group companies Sage Studio and Sage Restaurant Concepts will infuse their expertise into the on-going growth and success of the property. Sage Studio, Sage Hospitality Group’s creative arm, will focus on continuing to develop the unique identity of the property within the Canopy portfolio and will assist with the development of truly memorable and unique guest experiences, while Sage Restaurant Concepts will bring the depth of knowledge of its team to the food and beverage operations of the hotel.
Canopy by Hilton Washington D.C. Bethesda North is the first of a number of hotels that will join the Sage portfolio in 2021, including The Rally Hotel, UNC Charlotte Marriott Hotel & Conference Center and Catbird.