Boston, MA – January 22, 2020 – Royal Sonesta Boston is pleased to welcome Blake Herring as the new Director of Sales & Marketing. In his new role, Herring is responsible for leading sales, catering, and marketing efforts at the riverfront, award-winning property. Herring joins the team from his most recent position at Loews Boston Hotel where he served as Director of Sales for the past four years.

“I am excited to join Sonesta and the Royal Sonesta Boston family as Director of Sales & Marketing,” Herring said. “I look forward to contributing to this outstanding hospitality brand and the hotel team’s success.”

Herring brings over 10+ years of hospitality industry experience, having worked in previous Sales, Revenue, and Front Office positions. His hospitality career began with Starwood Hotels & Resorts, where he worked as a Front Desk Agent outside of Washington D.C.  In his most recent position at Loews Boston Hotel, Herring led his team to exceed budgeted revenue targets and was selected for multiple task force roles across the Loews Hotels portfolio. His primary skill set includes revenue and sales analytics, creative marketing approach, and critical problem solving.

With over seven years of sales experience, Herring has won numerous awards including Leader of the Year and North America Top 25 Sales Manager. A North Carolina native, Herring holds a master’s degree from Fayetteville State University and a bachelor’s degree from East Carolina University. Active in the community, he led the Good Neighbor Committee for 3 years at Loews Boston Hotel; outside of the workplace, he is a member of Big Brothers Big Sisters of America.