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Los Angeles, CA, July 7, 2015 – BLLA announces its’ 2015 Boutique Lifestyle Leadership Symposium now officially open for attendee registration as well as sponsorship and exhibit space reservations. The two and a half day event, being held October 21-23 at the legendary Fairmont Miramar Hotel in Santa Monica, CA, will address the industry's most relevant topics, crucial to the success of independent boutique lifestyle properties in this rapidly growing industry sector.

Hoteliers are drawn to the event mainly because of the content, the opportunities to promote their properties and announce new projects and renovations through press coverage of the Symposium. In the industry’s leading representatives’ own words, “The BLLA conferences are the only ones that we go to for the content and the recent BLLA Boutique Investment Conference in New York did not disappoint. We look forward to the BLLA Leadership Symposium this October.”

This conference, powered by BLLA, has become an annual epicenter for independent boutique or lifestyle hotel owners and operators, hotel executives and vendors, as well as other professionals desiring to better understanding the industry.

Sponsorship options and exhibit space reservations are also open for registration. While the exhibit space is limited to 50 companies, those that participate and take full advantage of the two and a half days on-site are those that receive ‘real’ business from this conference. Shannon Monti, General Manager of Frontgate Contract states, “BLLA has consistently delivered tangible sales results for Frontgate Contract and we continue to support the Symposium as a ‘must attend’ event for us.”

Frances Kiradjian, Founder & CEO of BLLA, commented on this year’s Symposium. “We couldn’t be more proud of the BLLA Planning Committee who has worked tirelessly to provide a program which includes a full array of unforgettable experiences and outstanding content & speakers for participants who attend this event. They are consistently out-performing the last BLLA event to create lasting memories and concrete value for our attendees.” Information, Registration, Sponsorship & Exhibitor Sign-up - Click here. Early-bird fees apply only until July 15, 2015. View Fees here.

BLLA’s other conferences include:

January 27-28, 2016 - Executive Women’s Conference, Los Angeles.

June 8, 2016 – Boutique Hotel Investment Conference, New York. (Note: BLLA’s new websites debut September 2015.)

About The Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world's independent boutique and lifestyle hotels and small brands. This organization was created to be the unifying voice of this distinctive subset within the hospitality industry. BLLA's goal is to unite the world's collection of independent boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information or to become a member visit

Contact: Frances Kiradjian / +1-818-883-4363

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