ALPHARETTA, GA – April 23, 2018 – The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, today announced the expansion of its Middle East and Africa (MEA) operations by naming Hicham Diab as regional director of business development MEA. Rainmaker currently provides solutions and services to several international hotel organizations in the region, including Kerzner International and Mövenpick Hotels & Resorts.

Rainmaker’s decision to add a regional director of business development will further enhance its service capabilities to both current and prospective customers. With an expanded local presence, new and existing clients will have easy access to the latest innovations in revenue optimization technology.

Since Rainmaker’s Dubai office opened in 2016, the Middle East has seen growth in the hospitality industry, and this trend is expected to continue. In terms of pipeline numbers for January, STR data indicates the region had 333 properties with more than 105,000 rooms under construction, representing a 22.4 percent increase year-over-year. Rainmaker’s innovative solutions enable users to take full advantage of market growth by helping them maximize revenue and outpace the competition.

“We are excited to add Hicham to our team,” said Patrick Andres, Rainmaker’s managing director for the Asia-Pacific, Middle East and Africa region. “His exceptional understanding of both the hospitality industry and revenue management, along with his extensive professional network, make him the perfect addition to our Dubai office. He will be a strong partner for the prestigious hotels and brands we are already working with, and he will help us expand our presence and value in the Middle East and Africa.”

Rainmaker’s groundbreaking revenue and profit optimization product suite includes:

  • guestrev®, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;
  • grouprev®, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand, and price sensitivity to recommend the best pricing for group business;
  • revcaster®, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; and
  • revintel®, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.