Pinnacle Advisory Group is pleased to announce the appointment of Sarah Villeneuve, ISHC as Executive Vice President and Director of our Washington DC Office. With a diverse range of practical hospitality experience, Ms. Villeneuve joins Pinnacle as an Executive Vice President, and will lend her expertise to assignments throughout the Mid Atlantic, supporting both the Washington DC and Pinnacle Offices throughout the US.

Sarah has over 36 years’ experience in the lodging and hospitality industry in a variety of areas including, feasibility, development planning, acquisitions investment analysis, brand conversion analysis, litigation support, operations reviews, and impact analysis.

Prior to joining Pinnacle Advisory Group, Sarah formed and was president of Impact Hospitality Consulting, LLC (IHC), a hospitality consulting firm. At IHC she managed individual and multi-property assignments and provided a wide variety of hospitality consulting assignments for all types of lodging and food and beverage properties.

Before forming IHC, Sarah spent three years with Gloodt Associates, a consulting and appraisal firm, and nine years with Pannell Kerr Forster in the New Orleans and Chicago offices. While with these firms, she was responsible for staff supervision as well as the conduct of all types of hospitality assignments.

Sarah earned her undergraduate degree from the School of Hospitality Management at Michigan State University and she obtained her A.O.S. degree from the Culinary Institute of America.