St. George, Utah (June 21, 2023) PEG Hospitality Group, the award-winning, Utah-based, full-service hospitality company, appoints Braden Nicholes to General Manager at The Advenire, Autograph Collection. Nicholes will oversee all aspects of day-to-day hotel operations, leading the team in delivering operational excellence and innovative guest experiences.

Nicholes was previously Assistant General Manager, The Advenire, officially transitioning to his new role as General Manager, replacing Hank Van Orden who was promoted to Regional Director of Full-Service Operations, now responsible for managing acquisitions, development, and daily operations of PEG’s rapidly expanding full-service and luxury division.

A native to Southern Utah, Nicholes graduated with a Bachelor of Science Degree in Hospitality Management from Southern Utah University. His expansive career in the prestigious field of luxury hospitality began early and has included highly coveted destinations such as Park City, Utah, Sydney, Australia, and New Zealand making him uniquely qualified for his new position. Previous roles include management positions at Marriott’s Summit Watch Park City as well as Vibe Hotel in Sydney, Australia.

“Braden has played an integral role at The Advenire since joining the team shortly after our grand opening in 2020, and we couldn’t be happier to see him take the reins as General Manager,” said Graydon Pearson, PEG Hospitality Group President. “He knows the hotel inside and out and has proven his ability to create a culture in which our associates feel genuinely valued. We are confident he is the perfect candidate to maintain the high standard of excellence that has been established at this property and carry it into the future.”