Hotel Technology Veteran Tapped to Lead Growth in Europe, Africa and the Middle East for Global Travel and Hospitality Business Advisory Firm
New Smyrna Beach, FL — January 20, 2022 — PROVision Partners (“PROVision”), a leading global strategic growth, marketing, technology, and commercial services advisory firm to the travel and hospitality industry, today announces the appointment of Patrick van der Wardt to the role of Senior Managing Director EMEA. A seasoned travel and hospitality IT executive with a highly successful 30-year track record of innovation and leadership in the global hotel technology sector, Van der Wardt will head up PROVision’s strategic growth initiatives in the European, Middle Eastern and African markets. He will also be responsible for managing day-to-day operations, while serving the firm’s rapidly expanding client base of B2B hospitality technology providers and hotel organizations in these key regions.
“As a true thought leader in our industry, Patrick’s impressive professional background has armed him with a deep base of knowledge and expertise in property management systems, distribution systems and Cloud migration strategies, which will greatly benefit both our hotel technology provider clients, as well as hotel organizations with a need to integrate and streamline their entire tech stack and IT ecosystem,” said Gregg Hopkins, PROVision’s Managing Partner. “We are very fortunate to have the opportunity to add a professional of his caliber to our team—especially at a time of such expansive global growth for our firm.”
Prior to accepting his new position with PROVision, Van der Wardt held a variety of senior management roles at Amadeus, which he joined in 2015, following the acquisition of Itesso, a business he co-founded. After serving as Senior Vice President of International Sales for PMS/CRS solutions, he served as Head of Product Strategy for Amadeus’ next generation Cloud PMS. Most recently, he led a team of sales specialists in the EMEAI region for the Amadeus product portfolio focused on service optimization, sales & event management and property management systems. In addition to his successful tenure with Amadeus, Van der Wardt also co-founded Brilliant Hotelsoftware in 1992 and, over an 18-year period, built the company from a two-man startup to a globally recognized hotel technology company, providing trusted solutions to several of the world’s largest hotel chains.
“Over the course of my career, I have known and respected each of the members of PROVision’s leadership team as industry colleagues, and I am honored to now have the opportunity to work with them more closely to grow the organization as they expand internationally,” said Van der Wardt. “I also look forward to the opportunity to work hands-on with the firm’s diverse clientele to offer strategic advisory services that have the potential to affect the future of our industry during these changing times.”
Based in The Netherlands, Van der Wardt speaks English, Dutch and German, and holds a degree in Economics from Catharijne College.
For more information about PROVision and its comprehensive range of advisory services for the travel and hospitality industry, please visit www.provision-partners.com.