Total $0.00


pictured: AH&LA senior vice president of member relations Matthew MacLaren, right, presented plaque to ORLA CEO and president Jason Brandt; and ORLA Education Foundation executive director Wendy Popkin

Wilsonville, Oregon, October 2015--The Oregon Restaurant & Lodging Association Education Foundation (ORLAEF) has signed an agreement with Travel Oregon to be the customer service training provider for Oregon’s travel and tourism industry using the American Hotel & Lodging Educational Institute’s Guest Service Gold® program and Certified Guest Service Professional (CGSP®) designation. The statewide training initiative was announced Sunday, October 4, at ORLA’s annual convention.

ORLAEF will market Guest Service Gold®, CSGP®, and the TripAdvisor® Reputation Management for Front-Line Staff training program to hospitality employees throughout Oregon, in partnership with Travel Oregon, the state’s tourism agency. ORLA staff members have been trained to facilitate in-person Guest Service Gold® sessions and the association has earned the designation of Certified Guest Service Partner. The Travel Oregon staff has also gone through the training and certification process and become a Certified Guest Service Partner—the first state tourism agency to achieve this designation.

“Ensuring Oregon’s visitors have the best possible experience is incredibly important,” said Todd Davidson, Travel Oregon CEO. “We know customer service can make all the difference in a guest’s impression of a destination. So, we will work to create an environment where a traveler’s recollections of Oregon’s unmatched culinary scene and stunning outdoor vistas are woven together with the memories of how welcome they felt and how well they were treated.” 

Guest service training was identified as an important initiative by both organizations, so working together made perfect sense.               

 “ORLA and Travel Oregon often heard from our industry partners that they needed a training tool to help them teach and reinforce good guest service principles; an important element many businesses felt they needed to improve upon to help cultivate loyal guests and earn favorable reviews,” explained Wendy Popkin, executive director, Oregon Restaurant & Lodging Association Education Foundation. “Travel Oregon’s collaboration, and their resource support, extends our reach and capacity to help the foundation meet its mission of providing and supporting high-quality educational opportunities for the travel and tourism industry”. 

With the support of Shelly Weir, AHLEI’s vice president of domestic sales, Popkin approached Travel Oregon about the opportunity to create a partnership that would launch this pilot program. Travel Oregon has embraced the joint proposal and has been instrumental in the program’s launch. 

For more information on Guest Service Gold® training programs, visit or call 1.800.349.0299 or +1.407.999.8100. For the Oregon program, please visit


About the American Hotel & Lodging Educational Institute (AHLEI)

Established in 1953 as the nonprofit education and training arm of the American Hotel & Lodging Association (AH&LA), AHLEI’s mission is to continue being the preferred provider to the lodging industry, hospitality schools, and related hospitality industries by developing and providing quality resources to educate, develop, and certify hospitality professionals worldwide.


Contact: Elizabeth Johnson / +1.517.318.2359

Related News

IBC Partners with AHLEI to Bring Certification Programs to Its Independent Hotel Members

New Edition of Planning and Control for Food and Beverage Operations Textbook Reflects Industry Trends, Technology Updates

New Guest Service Gold® Tourism Teaches Service Delivery Skills for Destinations

AHLEI Announces Partnership with Work4Stars; Will Offer Training Focused on Morocco’s Vision 2020 Goals

Hoteliers, Hospitality Educators Pursue Professional Certification in Philippines

AHLEI Publishes New Edition of Hotel and Restaurant Accounting Textbook, Workbook

AHLEI Expands Reach into Canada with New Consultant, Partnerships

Controlling Alcohol Risks Effectively® (CARE) Training Approved in Rhode Island

American Hotel & Lodging Educational Institute Honors Navy Lodges for Commitment to Professional Development and Certification

AHLEI Debuts Tourism Version of Guest Service Gold® Training for Oregon

University of Santo Tomas Honored as First Academic Certified Guest Service Property

Onslow Beach, Inns of the Corps Lejeune-New River Are Marine Corps Community Services’ First Certified Guest Service Properties

New Edition of AHLEI’s Front Office Textbook Shows Impact of Technology on Operations

AHLEI Adds Breakfast Attendant Training and Certification to START Program

AHLEI and OAS Sign Memorandum of Understanding to Boost Training Opportunities for Small, Medium-Sized Enterprises in the Americas

AHLEI and EUHOFA Sign Memorandum of Understanding

AHLEI Publishes New Edition of Revenue Management Textbook

Greece’s StudySmart is AHLEI’s Newest International Associate

AHLEI to Offer Certifications in Partnership with Lobster Ink

AHLEI’s Revised Certified Hotel Administrator (CHA®) Offers Modular, Online Content

All News »

Please login or register to post a comment.