Traverse City, Michigan (March 28, 2023): Cherry Tree Inn & Suites— located along the edge of the pristine blue waters of Grand Traverse Bay offering spacious and modern accommodations — and Hotel Indigo – the sophisticated boutique waterfront property located in Traverse City’s lively downtown area – are pleased to announce the appointment of Katherine Herberholz as Dual General Manager for both properties. 

On her appointment, Herberholz commented, “With my previous experience building my career all over northern Michigan and most recently on Mackinac Island, I am honored to become a part of the Traverse City community and to bring a fresh perspective to Cherry Tree Inn & Suites and Hotel Indigo. With an extensive background in hospitality, my skill set is focused on curating and executing the best guest experiences and I look forward to welcoming travelers to our hotels as we introduce some exciting new activations.” 

With more than a decade of hospitality experience in northern Michigan, a track record of high guest satisfaction in both transient and group markets, and extensive experience managing all aspects of property operations teams, Herberholz looks to expand on the success of Hotel Indigo and Cherry Tree Inn & Suites in her new role. Previously, Herberholz supervised housing and residential life at Detroit’s Wayne State University as Residential Director before becoming Assistant General Manager and Group Sales Manager at Murray Hotel on Mackinac Island, Michigan. Herberholz worked her way up in management over a span of eight years at Mission Point Resort on Mackinac Island to her most recent position as Director of Resort Operations. 

“Both the Cherry Tree Inn & Suites and Hotel Indigo have always delivered memorable experiences for guests, and we are thrilled to welcome Katherine with her impressive industry expertise and proven success,” says Sean van den Broeck, Regional VP of Operations of Independent Hotels and Resorts for TPG. “We are constantly seeking new ways to enhance our guest offerings and look forward to what is to come under Herberholz’s leadership.” 

Both waterfront properties invite travelers to experience the charm of Traverse City. The Cherry Tree Inn & Suites offers beachfront accommodations with luxurious rooms, cozy fireplaces, ideal beach access, a refreshing pool, and plenty of venues for the perfect beachfront wedding, meeting, or event. This summer, Cherry Tree Inn & Suites will welcome families with a plethora of complimentary activities, including bicycles, paddle boards, kayaks, movies on the lawn, fire pits, and shuttle service to town. The Hotel Indigo offers guests a waterfront boutique property with casual dining, a state-of-the-art fitness room, and seasonal rooftop venue, all in the heart of Traverse City’s vibrant downtown area.