FORT LAUDERDALE, FL – February 2020: Located in the heart of the city’s bustling business district, Hyatt Centric Las Olas Fort Lauderdale will open its doors April 2nd as a premiere destination for business, group, and leisure travelers. The full-service, 238-room property is located inside the new-build 100 Las Olas tower, which has dramatically transformed the city’s downtown skyline as its tallest building to date.

Inspired by Fort Lauderdale’s waterfront location and iconic yachting culture, with architecture and interiors by Simeone Deary Design Group, the property’s aesthetic features colors, textures and shapes emblematic of boats, the city’s intricate canal systems, and life on the water. Guests are immersed in the hotel’s nautical concept upon arrival. Check-in desks are designed to emulate boat hulls while a massive light fixture by Yellow Goat Design serves as a focal point, glittering with reflections and refractions that represent an abstracted ship hull as if it were being seen from below the water’s surface. Additional lobby features include an antique brass sextant – a tool used for measuring angular distances between objects and determining altitudes, a brass line that communicates the coordinates of the hotel, teak wood and blue wall coverings designed to look like ocean ripples, and a floor pattern that resembles yacht decking.

The lobby-level Harborwood Urban Kitchen and Bar, a full service restaurant and bar helmed by award-winning Executive Chef Greg McGowan, features a menu of classic American comfort food with a modern, international twist. A vibrant social hub with doors that open right onto bustling Las Olas Boulevard, the bar is flanked by a library with bookshelves reminiscent of boat rigging with shelf locations designed in an abstract grid of Fort Lauderdale’s canal system. The bar’s lighting uses ephemeral materials inspired by exotic sea life, while an oversized wall graphic with neon text reading, “You Are Here,” encourages guests to channel their inner Instagram influencer, and a mural by local artist David Lavernia depicting the city’s canals and waterways wound throughout the shape of a woman’s face.

“Fort Lauderdale is getting an entirely new kind of hotel with the opening of Hyatt Centric Las Olas,” said General Manager Eyal Goldberger. “Bridging the gap between business and leisure, we’ve embraced our location in vibrant downtown Lauderdale with fun design elements that pay homage to the destination and amenities that encourage human connection and social sharing. With cultural institutions like the NSU Art Museum, outdoor recreation, and tons of leisure activities at our guests’ fingertips, we’ve created a sophisticated, yet relaxed environment that’s the ideal launch pad from which to explore.”

The property’s 238 guest rooms and suites, many of which feature views of downtown Fort Lauderdale and the riverfront, feature neutral color palettes of nautical blues and greys with subtle, dusky pinks reminiscent of sunset over water, wall graphics designed to look like sailors’ knots etched in pencil, and large closets and countertops that offer a residential feel.  On the hotel’s eighth floor, Elev8 Rooftop Bar features handcrafted cocktails served in a chic, urban-inspired setting, and an expansive pool deck can be accessed directly from guest rooms and function space; it’s an idyllic venue for corporate events, weddings, bachelor/bachelorette groups, and pop-up activations. The property features 15,000 square feet of meeting and event space, with touches that include floor-to-ceiling windows and balconies that offer views of the riverfront, downtown and Las Olas Boulevard. Additional features include a fitness center outfitted with Peloton cycling equipment, a house Tesla, and 113 luxury condominium residences currently for sale, which offer residents access to hotel perks and amenities.

Travelers can book the hotel’s opening offer through March 31, 2020 and take advantage of 30% off best available rates, a waived destination fee, and a 20% discount at the NSU Art Museum, which is located across the street. The offer is valid on stays from April 2 – June 30, 2020. Guest must book with offer code GRAFLL.  For info and bookings, click here.