Hotelogix Partners with TripAdvisor to Offer Review Express to Hoteliers
June 8, 2015 10:59pm
San Jose, California, June 9, 2015 - Hotelogix announces a partnership with TripAdvisor to integrate Review Express directly into the Cloud PMS. Hotelogix is a cloud based property management system and online distribution solution used by small and mid sized hotels and hospitality businesses in 85+ countries. Hotelogix is now offering Review Express, TripAdvisor's review collection solution, as an automated option for hotel customers.
For independent hoteliers, reviews from guests are of vital importance to the continuing success of the property, helping prospective guests make buying decisions based on experiences from those who have previously stayed at the hotel. "In today's industry, reviews are one of the most important tools for independent hoteliers' success," explains Aditya Sanghi, Hotelogix co-Founder and CEO. "We are proud to partner with TripAdvisor for such a relevant initiative."
Review Express is TripAdvisor's review collection tool that allows hotels to easily connect with guests after their stay to encourage fresh reviews. Using Review Express, hoteliers can create and customize emails to guests, generating more reviews, and gaining valuable insights about their stay. Hoteliers can then monitor their reviews and take actions based on the feedback their guests provide.
With Hotelogix, hoteliers can now enjoy fully integrated review collection capabilities as part of their Property Management System (PMS). Review Express is included in all Hotelogix plans, and is now a component of Hotelogix's Freemium plan as well. The Freemium plan eases the hotelier's decision-making process by letting them experience the solution at no cost. With Hotelogix, any reviews published on TripAdvisor as a result of a Review Express campaign are also displayed in the PMS. Hoteliers can then address any issues raised by guests in a timely manner and respond to the review on TripAdvisor.
"After using Review Express with Hotelogix PMS, we have experienced an increase in our TripAdvisor page views and reviews. We are able to easily monitor the reviews and analyze these to improve our ranking on TripAdvisor," explains Ian Jackson, general manager of Southcliff Hotel in Kent.
"Almost 60,000 hotel and bed & breakfast owners have already made Review Express part of their post-stay communication program for customers - now, we have created a faster solution for time-pressed accommodation owners through this new integration," said Minesh Shah, Senior Director, Global Hotel Partnerships, TripAdvisor.
Encouraging reviews in a programmatic way helps hotels collect more feedback and online content - Review Express users see an average 33 percent uplift in their number of reviews on TripAdvisor.
"According to a recent study, 70 percent of hospitality business owners say they have taken steps to improve their quality of service as a result of TripAdvisor reviews. By making Review Express available as an automatic solution, we're helping hotels systematically encourage their guests to share feedback and, in turn, use that feedback to help inform continued improvements to service - a winning formula for a good online reputation," continued Shah.
This partnership is in line with Hotelogix's vision to maximize the potential of independent hoteliers by collaborating with key industry leaders and creating innovative platforms that are conducive to the success of small and mid sized properties.
review collection tool
Hotelogix is a unique, cloud-based, end-to-end, hospitality technology solution, built to seamlessly manage hotels, resorts, serviced apartments or multi-location hotel chains, by providing a single window to manage all hotel operations and bookings (online and offline). Hotelogix also integrates with travel agent networks and external booking sites, providing a wider inventory distribution, along with real-time integration with partner sites, group booking websites, and other central reservation systems. Hotelogix is used by both new hotels, hotels previously unable to afford such 360 degree technology, and hotels looking to replace legacy systems with a web-based SaaS solution, which gives greater functionality and a higher level of integrations for distribution of inventory. Hotelogix offers 24x7 live support and transparent pricing plans to its customers, and is hosted on highly reliable and secured cloud services. Founded in 2008, Hotelogix is used in over 85 countries including the USA, UK, Mexico, Spain, Australia, Thailand, Indonesia, Malaysia, Philippines, and Singapore and is backed by Accel Partners.
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 340 million unique monthly visitors**, and more than 225 million reviews and opinions covering more than 4.9 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl, www.besttables.com and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, www.viator.com, www.virtualtourist.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014
**Source: Google Analytics, average monthly unique users, Q1 2015
Contact: Barb Worcester - PRPRO
Contact: Sarah Miller - Hotelogix
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