tripadvisor

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tripadvisor

How Google Reviews Is Crushing TripAdvisor

Vikram Singh | April 9, 2019

By Vikram Singh An interesting trend has been brewing in the travel business. Quietly but surely, Google Reviews has been expanding their online review market share for brick and mortar businesses. Since hotels, inns and B&Bs are a 100% location-driven business, this change directly impacts both their revenue and branding. Online reviews left by strangers have become almost as trusted as personal recommendations. However, placing this much trust in reviews requires the user to be able to filter real reviews from fake ones. This sorting process can be extremely frustrating, especially on websites like TripAdvisor where everything is ...

TripAdvisor Reveals America’s Best Hotels With 2019 Travelers’ Choice Awards

TripAdvisor | January 23, 2019

Charleston's French Quarter Inn is the #1 Hotel in the U.S.; Tulemar Bungalows & Villas in Costa Rica is World's Top Overall NEEDHAM, Mass., Jan. 23, 2019 -- TripAdvisor®, the world's largest travel site, today announced the winners of its Travelers' Choice® awards for Hotels. Travelers' Choice award winners were determined based on the millions of reviews and opinions collected in a single year from TripAdvisor travelers worldwide. In the 17th year of the awards, TripAdvisor has recognized 7,812 properties in 94 countries and eight regions worldwide in the categories of Top Hotels Overall, Luxury, Bargai...

The Ultimate Guide to TripAdvisor for Hotels

Vikram Singh | September 4, 2018

By Vikram Singh When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don't think anyone could have predicted the amount of time and energy it would consume, and the strong emotions it would conjure. Since I started my blog in 2013, I have consistently fielded questions about TripAdvisor. Looking back at the sheer volume of time I spent answering these complex emails, I think it's time to for me aggregate my knowledge, experience and advice in one place. Here are some of the most frequently asked questions, along with my responses. Is my competition trying ...

Choosing the Right Online Marketing Channel, a Concern for Business Owners

TripAdvisor | July 26, 2018

Online Reputation Management, Mobile Experience and Driving Direct Bookings Critical Areas of Focus for U.S. Travel Businesses, According to New TripAdvisor-Ipsos MORI Study NEEDHAM, Mass., July 26, 2018 -- TripAdvisor, Inc. (NASDAQ: TRIP) today announced the results of its 2018 "Hospitality Sector Report" in partnership with Ipsos MORI showcasing the top concerns and areas of focus for travel businesses, including hotels, restaurants, experiences, tours and attractions listed on TripAdvisor. The results of the study reveal a U.S. travel industry adapting to an increasingly mobile marketplace, focused on online reputation mana...

TripAdvisor Names 320 Guest Ranch to Its Certificate of Excellence Hall of Fame, Big Sky, Montana

320 Guest Ranch | June 5, 2018

Prestigious Award Based on Travelers' Reviews Over Five Consecutive Years Big Sky, Montana, June 2018 ... TripAdvisor, the world's largest online travel community, has named the historic 320 Guest Ranch to its Certificate of Excellence Hall of Fame. This prestigious award is presented to properties that have earned TripAdvisor's coveted Certificate of Excellence for five consecutive years. The award is based on travelers' opinions and reviews of hotels, resorts, destinations, cruise companies and airlines. Founded in 1898, the 320 Guest Ranch offers an authentic Montana experience with 21st Century comforts and amenities. The ranch is s...

TripAdvisor Reveals the World’s Best Hotels With 2018 Travelers’ Choice Awards

TripAdvisor | January 23, 2018

NEEDHAM, Mass., Jan. 23, 2018 -- TripAdvisor®, the travel site that helps find the latest reviews and lowest prices, today announced the winners of its Travelers' Choice® awards for Hotels. Travelers' Choice award winners were determined based on the millions of reviews and opinions collected in a single year from TripAdvisor travelers worldwide. In the 16th year of the awards, TripAdvisor has recognized 8,095 properties in 94 countries and eight regions worldwide. The hallmarks of Travelers' Choice hotels winners are remarkable quality, service and value. The awards celebrate hotel winners in the categories of Top H...

TripAdvisor Reveals Travelers’ Choice Top Trending Travel Destinations for 2018

TripAdvisor | January 9, 2018

NEEDHAM, Mass., Jan. 9, 2018 -- TripAdvisor®, the travel site that helps find the latest reviews and lowest prices, today announced the Travelers' Choice® awards for Destinations on the Rise. The pristine blue waters and white sandy beaches of beautiful Ishigaki, Japan earned the ranking of number one in the world, while the small Hawaiian town of Kapaa, nestled at the base of Nounou Mountain on the picturesque island of Kauai ranked as the top rising spot in the U.S. The awards recognize 44 destinations around the world selected by measuring year-over-year increase in positive TripAdvisor traveler review ratings for accommo...

TripAdvisor and Google Going Opposite Directions?

Swell Hotel Marketing | January 8, 2018

Metasearch has been a trendy topic lately in one way or another. First, with the constant reports of TripAdvisor's Instant book disaster or that Google wants to take over the travel industry with their recent changes or even Booking.com shifting their budget from performance marketing (Google Ads and mainly metasearch) towards TV ads. TripAdvisor, as you all know, is the biggest travel website there is, with over 450 million monthly visitors. A few years back, TripAdvisor decided to become a price comparison website – displaying prices for individual hotels from online travel agencies, hotel chains and even independent hotels. For...

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