ATLANTA, May 17, 2022—Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel investment, ownership and management company, today announced that it has named Peter Hoffman senior vice-president, select brands. In his new role, Hoffman will oversee and be responsible for the performance of the company’s existing portfolio of select-service brands.

“Adding Peter to our team marks the culmination of an intensive and targeted effort that will augment the support provided to all of our key stakeholders, including our general managers, owners and brand partners,” said Robert S. Cole, president and chief executive officer, HVMG. “Having added 15 select-service properties during the past 12 months, the speed with which we transition hotels and the need to quickly ramp up results after they transition is more important to owners and partners than it is has ever been. With an exceptional and extensive track record of delivering results and developing leaders over more than 20 years, Peter is the ideal candidate to drive performance, through instilling both efficiency and innovation in execution, while at the same leading and supporting general managers and strengthening owner relationships.”

Prior to joining HVMG, Hoffman most recently was executive vice-president, select-service division at Aimbridge Hospitality. While there, he provided executive level leadership to support the merger of Aimbridge and Interstate Hotels & Resorts into one seamless operation and was responsible for 281 hotels. Prior to the merger, he was senior vice-president of operations for Interstate, where he led the operations of 80 select-service hotels, and senior vice-president, asset management for BRE Hotels & Resorts. Hoffman was responsible for BRE’s 175-hotel, select-service portfolio. A longtime board member of the Illinois Hotel & Lodging Association, Hoffman attended Southern Illinois University and was a member of the Residence Inn System Standards Committee from 2017-19.

“HVMG has an impeccable reputation as a hands-on management company that is deeply involved in every aspect of its hotels,” Hoffman noted. “Having worked with some of the largest management companies in the world, I appreciate returning to a more intimate atmosphere that allows me to truly know and understand each individual owner in a way and on a level that larger entities simply cannot replicate, while at the same time bringing what I’ve learned to help HVMG drive performance, scale and achieve its growth goals.”