The north Georgia mountain town of Helen has become home to the country’s first Budgetel Plus Inn & Suites, which opened as a two-floor, 54-room conversion from Jameson Inn.

Helen is also the site of a two-floor, 32-room Haven Inn & Suites and a two-floor, 57-room AmeriVu Inn & Suites – making it the only city to operate a hotel under each of the three flags offered by Hospitality Lodging Systems (HLS).

“As things change in our post-pandemic hotel industry, more and more owners are changing to less restrictive and more profitable brand relationships,” explained Doug Collins, Chairman and CEO of HLS.  “For example, our contract offers a quicker economic rebound with features such as free unlimited internet reservations and a low monthly fixed fee for royalty / marketing.”

Located about 90 miles from downtown Atlanta, Helen is Georgia’s third most-visited city, thanks to the appeal of its Bavarian-style architecture, nearby vineyards, and a wide range of outdoor recreational activities.