Hospitality Financial and Technology Professionals (HFTP®) announced today additional steps to increase attendees’ comfort level at its upcoming meetings. Co-located are the Hospitality Industry Technology Exposition and Conference (HITEC®) North America and the HFTP Annual Convention, September 27-30, 2021 at the Kay Bailey Hutchison Convention Center in Dallas, Texas USA. In consideration of the ongoing pandemic, health safety guidelines and protocols are in place for the protection of all attendees. This includes a strong-recommendation for attendees to be vaccinated.

For the adversely-hit hospitality industry, these meetings are critical for industry professionals to share their experiences and strategies face-to-face, and to meet with solution providers with tools to help recovery. These robust measures will safely counter the transmission of COVID-19 and providing a safe space for the industry gathering.

“Unlike other major conferences and tradeshows, proof of vaccination will not be required to attend, but there will be many other safety measures implemented,” said HFTP CEO Frank Wolfe, CAE, FIH. “As a global non-profit organization, HFTP has been entrusted with a leadership position in hospitality. We are a politically agnostic, non-medical organization, but we are suggesting our attendees become vaccinated if possible.”

“There are many events co-located with us this year in Dallas,” said HFTP Global Director Mark Pate, IT Director and Assistant Controller of Highpointe Hotel Corp. “All of them are doing their part to kickstart hospitality and they are looking at us for guidance in defining a new normal for face-to-face events.”

A non-comprehensive list of safety measures planned for HFTP meetings include:

  • Daily sanitization of the meeting spaces, exhibit halls and common areas
  • Social distancing in all meeting spaces
  • Unique design of the HITEC trade show floor, including 20-foot cross aisles
  • Face coverings are required
  • Minimization of touch areas and products for attendees
  • Two onsite first aid centers and an isolation area in case of illness
  • Welcome Reception will be in an indoor/outdoor space
  • All host hotel staff will be masked

HITEC Dallas has scheduled a four-day education program addressing the biggest industry topics such as: emerging technology in F&B, decentralized ID, direct distribution vs. third-parties, hyper-personalization, defining a digital hotel, ethical conundrums in technology, pressing cybersecurity threats and more. In addition, HITEC features an exhibit hall which will host over 250 solution providers displaying a range of products and services to support the hospitality technology industry.

Co-located with HITEC Dallas is the HFTP Annual Convention with a program that centers on financial management topics for clubs and hotels, along with complementary subjects such as tax law, human resources, leadership development and technology. HITEC Full Conference registrants have access to the Annual Convention full education program, a unique opportunity to expand the HITEC experience.

For more information about HITEC and HFTP’s other international activities, contact the HFTP Meetings & Special Events Department at [email protected] or visit and .