MARSHALLTOWN, IA – This week, the Iowa-based firm Hawkeye Hotels opens the doors at the new Holiday Inn Express & Suites at 2012 Iowa Avenue in Marshalltown. This is the first InterContinental Hotels Group property in Marshalltown and surrounding areas. With this newest addition, Hawkeye Hotels now owns and manages 17 hotels in its home state.
“At Hawkeye Hotels, we look to invest in communities where a new property will make a positive impact on residents' lives and spur local economic development," said Om Patel, Director of Development for Hawkeye Hotels. "Our new Holiday Inn Express & Suites in Marshalltown is a prime example of this. Building the first IHG property in Marshalltown is a proud step for our team — we look forward to serving the community, travelers, and all visitors in another great Iowa town."
The hotel is expected to generate a 20-year economic impact of over $200 million through consumer spending, taxes, and job creation. It will offer amenities that cater to a business-travel population with 93 guest rooms.
With $89.61 million dollars in estimated traveler expenditures, Marshall County ranked as the 16th most profitable county in the state in the U.S. Travel Association study “The Economic Impact of Travel on Iowa Counties 2016." Trends have continued to indicate positive economic development in the region.
This hotel is expected to assist in the city's business retention. Officials from Marshall Economic Development have stated that during outreach, they often hear requests for additional quality rooms for corporate travelers and business partners.
The Holiday Inn Express & Suites will include a fitness center, bistro and bar, indoor swimming pool, free high-speed wireless internet and large outdoor patio. The hotel's aesthetic is rooted in the Formula Blue Concept, the IHG design prototype that prioritizes sleep quality, simplicity, and ease of maintenance.
Attractions and landmarks in close proximity include: the Bindford House, the Big Treehouse, the Glick-Sower House, Marshall County Historical Society and Marshall County Museum, Marshalltown Community College, and the Veterans Memorial Coliseum. Other demand generators include employers such as Alliant Energy's power plant, Emerson-Fisher Controls International Headquarters, KBR/Alliant Energy, Koch Nitrogen Co, Siemens Energy, and UnityPoint Health.
Marshall County also remains popular as a business meeting location partially due to the businesses and corporations that have two or more Iowa offices and require a central location to meet.
