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SANTA MONICA, CA (April 16, 2018) – Edward Thomas Collection of Hotels (ETC), the independent owners and operators of Southern California’s two most distinguished coastal hotels, Shutters on the Beach and Hotel Casa del Mar, has appointed Daniel Ben-Efraim Vice President of Sales and Marketing. In his new role, Ben-Efraim will lead all aspects of sales and marketing initiatives for Santa Monica’s most iconic seaside hotels, including food and beverage programming. This addition to ETC marks an exciting time as Shutters on the Beach nears its 25th birthday in June and Hotel Casa del Mar welcomes guests to newly renovated rooms and suites this month.

Ben-Efraim brings more than 15 years of brand development, marketing, sales, operations and entertainment experience to ETC. He adds refined business intelligence and strategy to an accomplished management and sales team to help uphold the acclaimed status and trend-setting legacy of Shutters on the Beach and Hotel Casa del Mar. His blend of luxury hospitality and entertainment experience make him perfectly suited for overseeing the beachfront hotels, which are sanctuaries for jetsetters, celebrities and stylish locals.

Most recently, Ben-Efraim served as the director of marketing at Loews Regency New York, where he earned “Best Turn Around Hotel” and “Hotel of the Year” from Loews Hotels & Co. He previously served as the director of sales and marketing at The London New York City. As Entertainment Travel Manager at Paramount Pictures, he developed a studio travel sourcing and service strategy, and, prior to that, he was director of business development for A&R Worldwide/MUSEXPO in Beverly Hills, where he evaluated partnership opportunities and managed contracts and negotiations for domestic and international event sponsorships. He beganhis career in hospitality at the Hyatt West Hollywood, where he became a member of the Hyatt Hotels Sales Team of the year and received the outstanding achievement award from Hyatt Hotels and Resorts.

A California native, Ben-Efraim graduated from Santa Monica College. He is a member of the British American Business Council, and supporter of GLAAD and GBTA. 

About Shutters on the Beach

Both comfortable and luxurious, the acclaimed Santa Monica Beach hotel recalls the quintessential cottages of Cape Cod, with shuttered doors opening onto breezy balconies and a sun-drenched pool deck replete with chaise lounges. 186 gracious guestrooms and 12 suites showcase the residential-style designs of Michael S. Smith. On site, Shutters on the Beach offers market-fresh fare at 1 Pico restaurant and Coast Beach Café. Indulge in organic wellness rituals at ONE Spa and breathtaking panoramas of the Pacific from every vantage. For more information visit

About Hotel Casa Del Mar

Offering breathtaking views of the Pacific, Hotel Casa del Mar brings the luxury, romance and relaxing feel of a Mediterranean resort to the Southern California coast. Once an exclusive beach club in the 1920s, the hotel’s timeless charm and elegance remain. Designed by Michael Smith, the lobby’s original soaring ceiling and dramatic windows offer spectacular sunsets and a picturesque place to unwind. The hotel features two restaurants, a lively lobby bar and lounge with nightly entertainment, luxurious indoor cabanas, an exclusive spa, fitness center and outdoor pool. With the most spectacular setting in Los Angeles and world-class amenities, Hotel Casa del Mar sets the standard for comfortable, relaxed luxury. The iconic resort received recognition in Condé Nast Traveler’s 2017 Readers’ Choice Awards in which it was named No. 4 Top Hotel in Los Angeles. For more information visit

About Edward Thomas Collection

The Edward Thomas Collection of Hotels was founded in 1982 by third-generation hotel and real estate investors Edward and Thomas Slatkin, whose family previously owned the legendary Beverly Hills Hotel. In 1994, Beverly Hills-based ETC opened exclusive Shutters on the Beach in Santa Monica. In 1999, after a $50+ million renovation, ETC opened a hotel with a history as Santa Monica’s “Grande Dame,” Hotel Casa Del Mar. Both members of The Leading Hotels of the World, the adjacent, sister and luxury properties are the only hotels in the Los Angeles area located right on the sand.  ETC’s management team includes Partners and Co-Founders Edward and Thomas Slatkin and President/Chief Operating Officer Timothy S. Dubois. For more information visit

Contact: Rachel Farnham / 310.453.2539

Contact: Michelle Noski / 310.717.6252

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