BETHESDA, MARYLAND – October, 20 2021 – Announced today, Curator Hotel & Resort Collection (“Curator”) added four new properties to its inspiring collection of unique, independent hotels and resorts. The new additions mark the Collection’s first properties in the popular travel destinations of coastal New Jersey and the Red Rock Country of Arizona.

Launched in November 2020 by a group of visionary hotel owners and operators, Curator Hotel & Resort Collection unites independent, lifestyle hotels to improve operating performance and profitability without compromising what makes them unique. Hotels that are typically considered competitors are coming together under Curator, creating more choice and variety for discerning guests.


“When we debuted Curator less than a year ago, our goal was to bring independent hotels together to create scale and a competitive advantage—something that has never been done before in the hotel industry,” said Jennifer Barnwell, President of Curator. “We are thrilled to continue our growth and momentum with the addition of these four unique hotels.”


The newest members of the Curator Hotel & Resort Collection include:

  1. The Asbury Hotel (Asbury Park, New Jersey): Named to the coveted Travel + Leisure “It List” and ranked as USA Today’s Best New Hotel in America in its opening year, the 110-room Asbury Hotel was built within a historic Salvation Army building and feels like Asbury Park itself—spontaneous, original, and surprising, with rock ‘n’ roll energy.
  2. Asbury Ocean Club Hotel (Asbury Park, New Jersey): The Asbury Ocean Club Hotel feels like a luxe fantasy beach house with magical ocean views, hand-picked, one-of-a-kind furnishings, lush greenery, and a well-stocked bar with sunlight streaming through floor-to-ceiling glass—all set to a soundtrack of lapping surf.
  3. Pelican Grand Beach Resort (Fort Lauderdale, Florida): Sitting directly on the Atlantic Ocean, Pelican Grand Beach Resort boasts breathtaking views and instantly surrounds guests with a sense of old Florida grandeur. From elegant beachfront dining at OCEAN2000 or a ride in the Lazy River, this 500-foot private beach resort is the perfect setting for families, groups, or a romantic getaway.
  4. The Wilde Resort and Spa (Sedona, Arizona): Located in the heart of Sedona, The Wilde allows guests the opportunity to embrace the natural beauty that surrounds them in one of the world’s most beautiful destinations. Surrounded by the majestic red rock formations of Sedona and ideally situated at the base of the iconic Thunder Mountain, The Wilde offers 105 contemporary guest rooms and suites that feature dramatic colors, rich fabrics and eye-catching motifs that complement the destination’s stunning landscape.