San Diego, CA, September 14, 2023 — Azul Hospitality Group, a premier hospitality company providing innovative approaches to maximizing an asset’s performance, announced today the promotions of Alvaro Fraile to Chief Executive Officer, and Mark Crisci to President of the organization.
Fraile joined the company in 2021 as Chief Operating Officer. He previously held senior positions with AC Hotels and Marriott International. He will provide oversight for all of Azul’s hospitality-related operations. Crisci joined the company in 2014 as Chief Investment Officer. He previously held senior positions with several hospitality management firms and brands and will focus on the company’s administrative, legal, and business matters. Rick Mansur, one of the company’s founders and current President and CEO, will continue with the organization as Executive Chairman, focusing on senior talent acquisition, along with client and partner relationships. Doug Leiber, also a founding partner at Azul, will continue his responsibilities for talent acquisition and team member retention for all levels of the organization.
“Alvaro and Mark have extensive expertise and will continue providing industry-leading results,” said Rick Mansur, Executive Chairman, Azul Hospitality Group. “I am confident that they will ensure Azul, as a dynamic hospitality organization, properly serves our guests, team members, clients, and partners. I look forward to working alongside these two highly talented professionals as they oversee the operations of our company.”
This leadership transition is a natural progression, allowing Fraile and Crisci to collaborate in providing oversight to the day-to-day operations of Azul Hospitality Group and focus on top-line emphasis, paired with rigorous cost controls, best-in-class service standards, and the strongest possible bottom line for their clients & partners. Fraile and Crisci will continue the commitment to a deep service culture at the company, providing strong support for the team members with dedicated servant leadership.
Azul Hospitality Group, an award-winning lifestyle hospitality platform based in San Diego, CA, currently has 54 hotels under contract. Their hotels include over 8,000 guest rooms in the western and midwestern United States. The company has strong relationships with all the major hotel franchise companies and manages over 25 different and unique brands within its portfolio. Azul’s Distinctive and Delineated Food & Beverage concepts are also a significant focus of their business.
