Aliz Hotel Times Square announced today the appointment of Maureen Murphy as the new Director of Sales & Marketing of the new property which opened this past October under the management of Crescent Hotels & Resorts. In her new role, Maureen will oversee all sales and marketing while developing business strategies that drive growth, increase revenue and exceed the hotel’s business goals.

Boasting a 25-year career in the hospitality industry under Westin, Sheraton and Interstate Hotels & Resorts properties, Maureen is bringing her expertise to Manhattan’s newest independent lifestyle brand. She is joining the management team of General Manager, Nicole Hendrix, and Director of Revenue Management, Michael Ormond, to oversee the daily sales and marketing responsibilities of Aliz Hotel, while working closely with operations to ensure high-level customer satisfaction and brand loyalty.

“Maureen is a great asset to the Aliz team, providing analytical and creative guidance. We look forward to leveraging her extensive sales and marketing experience and visionary leadership in her new role and are thrilled to have her on board,” said Nicole Hendrix, General Manager of Aliz Hotel.

Located at 310 West 40th Street and one of most iconic intersections in the world, Aliz Hotel introduces a unique New York experience and innovative design drawn from the diverse energy of the city in their 287 guest rooms featuring luxury amenities, a farm-to-table restaurant and the highest two-story open-air bar and lounge in the city– all within walking distance to Times Square, Hudson Yards and the Jacob Javits Center.

For more information, visit www.alizhotel.com. Follow us at @alizhoteltimesquare