Hotel Online Special Report AH&MA Workshop Dedicated to Presidents, Principals & Chief Executives of Hotel Management Companies & Multiunit Owner/Operators Set for Feb. 22-23 Loews L’Enfant Plaza Washington, D.C. If you think you know everything about running a successful hotel management company, don’t come to this workshop!
The International Council of Hotel-Motel Management Companies Workshop is an interactive conference dedicated to solving the challenges facing management company executives and multiunit owner/operators. This forum is the only conference in the industry focusing on the needs of this constituency.
An intimate atmosphere permeates the workshop as attendance is limited to senior level executives in management companies or multiunit owners and operators. AH&MA reserves the right to not accept registrations from nonqualified participants.
The International Council of Hotel-Motel Management Companies Workshop is immediately followed by the AH&MA Legislative Action Summit. The summit is scheduled for February 23 –25 at the same location and is your opportunity to meet with legislators to discuss issues important to the lodging industry. Detailed information on both conferences are available by calling Ken Walsh at (202) 289-3117 or e-mail your name and address to [email protected]
February 22 – 23, 1999 Loews L’Enfant Plaza Hotel Washington, D. C. Partial Sampling of Program of Events Developing Customer Loyalty Boutique hotels do not have a franchise company’s marketing resources or frequent-stay programs to keep customers coming back, yet they have the highest customer loyalty in the industry. Learn how the experts in this segment cater to the faithful customers and discover how you can develop customer loyalty at your properties. You Measured It, Now What? Ample data is gathered about the lodging industry, and we’ll look at it through a new paradigm. UniFocus (formerly SQS) survey guests and employees for thousands of hotels while Smith Travel Research gathers supply, demand, and financial data. What cause and effect relationships do these huge databases reveal about guest satisfaction, employee satisfaction, market penetration, financial results, and the possible relationships between these performance indicators? The Y2K Litigation Problem You are now well on your way to converting your corporate office’s and properties’ information systems to handle the Y2K problem. But what about third parties and the inevitable problems that your consultants may have missed? Learn from a Y2K expert what litigation problems you may encounter and how to protect yourself. What will happen on January 1, 2000, is anybody’s guess; what happens in the courtroom after that date is entirely up to you. Empowering Employees and Managers High turnover, customer service skills, empowered employees, one-on-one contact with demanding customers. The typical hotel situation? Not quite. Hear from the area’s top restaurant operators about how they have empowered their employees in order to maximize their profitability, retain customers, and earn outstanding reputations locally and nationally. International Council of Hotel-Motel Management Companies Workshop Schedule: Monday, February 22
11:00 a.m. – 12:30 p.m. Opening Session Sponsored by American Express
12:30 p.m. – 2:00 p.m. Luncheon – Sponsored by Angelica Image Apparel
2:00 p.m. – 3:30 p.m. Two Concurrent Educational Seminars
3:30 p.m. – 3:45 p.m. Refreshment Break Sponsored by VingCard, Inc.
3:45 p.m. – 5:00 p.m. General Session
6:00 p.m. – 7:00 p.m. Reception Sponsored by Telman
7:00 p.m. – 8:30 p.m. Dinner Sponsored by USA Today
Tuesday, February 23
7:30 a.m. – 7:00 p.m. Registration
8:00 a.m. – 9:30 a.m. Breakfast with speaker Sponsored by Gow & Hanna
9:30 a.m. – 11:00 a.m. General Session Sponsored by Sprint
11:00 a.m. – 11:15 a.m. Refreshment Break Sponsored by Elite Companies Worldwide
11:15 a.m. – 12:45 p.m. Two Concurrent Sessions
12:45 p.m. – 2:00 p.m. Luncheon
2:00 p.m. – 3:30 p.m. General Session
3:30 p.m. – 4:00 p.m. Refreshment Break Sponsored by Sealy, Inc.
4:00 p.m. – 6:00 p.m. ICHMMC & Legislative Action Summit General Session Sponsored by American Express
Conference Surveys Courtesy of UniFocus
If you are interested in sponsoring an event at the International Council of Hotel-Motel Management Companies Workshop, please call Karin Mastrangelo at (202) 289-3154 or e-mail your name and address to [email protected]. February 22 – 23, 1999 Loews L’Enfant Plaza Hotel Washington, D. C. Partial Sampling of Program of Events Developing Customer Loyalty Boutique hotels do not have a franchise company’s marketing resources or frequent-stay programs to keep customers coming back, yet they have the highest customer loyalty in the industry. Learn how the experts in this segment cater to the faithful customers and discover how you can develop customer loyalty at your properties. You Measured It, Now What? Ample data is gathered about the lodging industry, and we’ll look at it through a new paradigm. UniFocus (formerly SQS) survey guests and employees for thousands of hotels while Smith Travel Research gathers supply, demand, and financial data. What cause and effect relationships do these huge databases reveal about guest satisfaction, employee satisfaction, market penetration, financial results, and the possible relationships between these performance indicators? The Y2K Litigation Problem You are now well on your way to converting your corporate office’s and properties’ information systems to handle the Y2K problem. But what about third parties and the inevitable problems that your consultants may have missed? Learn from a Y2K expert what litigation problems you may encounter and how to protect yourself. What will happen on January 1, 2000, is anybody’s guess; what happens in the courtroom after that date is entirely up to you. Empowering Employees and Managers High turnover, customer service skills, empowered employees, one-on-one contact with demanding customers. The typical hotel situation? Not quite. Hear from the area’s top restaurant operators about how they have empowered their employees in order to maximize their profitability, retain customers, and earn outstanding reputations locally and nationally. International Council of Hotel-Motel Management Companies Workshop Schedule: Monday, February 22
11:00 a.m. – 12:30 p.m. Opening Session Sponsored by American Express
12:30 p.m. – 2:00 p.m. Luncheon – Sponsored by Angelica Image Apparel
2:00 p.m. – 3:30 p.m. Two Concurrent Educational Seminars
3:30 p.m. – 3:45 p.m. Refreshment Break Sponsored by VingCard, Inc.
3:45 p.m. – 5:00 p.m. General Session
6:00 p.m. – 7:00 p.m. Reception Sponsored by Telman
7:00 p.m. – 8:30 p.m. Dinner Sponsored by USA Today
Tuesday, February 23
7:30 a.m. – 7:00 p.m. Registration
8:00 a.m. – 9:30 a.m. Breakfast with speaker Sponsored by Gow & Hanna
9:30 a.m. – 11:00 a.m. General Session Sponsored by Sprint
11:00 a.m. – 11:15 a.m. Refreshment Break Sponsored by Elite Companies Worldwide
11:15 a.m. – 12:45 p.m. Two Concurrent Sessions
12:45 p.m. – 2:00 p.m. Luncheon
2:00 p.m. – 3:30 p.m. General Session
3:30 p.m. – 4:00 p.m. Refreshment Break Sponsored by Sealy, Inc.
4:00 p.m. – 6:00 p.m. ICHMMC & Legislative Action Summit General Session Sponsored by American Express
Conference Surveys Courtesy of UniFocus
Contact: American Hotel & Motel Association 1201 New York Avenue, NW, #600 Washington, D.C. 20005-3931 Tel: 202-289-3100 Fax: 202-289-3199 E-mail: [email protected] Also See: The First Pan-American Conference – Latin American Tourism in Next Millenium: Education, Investment and Sustainability / May 19-21, 1999