Chevy Chase, MD –April 8, 2010 – Video is
increasingly
becoming the preferred method for learning.
Statistics show that over 90% of Internet users prefer watching a video
over reading an article and that video helps increase a viewer’s
overall
comprehension by 55%. In an effort to
use the power of video as an educational tool to benefit hotel and
travel
professionals, TIG Global, a
subsidiary
of MICROS Systems, Inc. and a leading interactive marketing company for
hospitality and travel, recently launched a new e-marketing video
resource- Ask
the Experts. The series is
designed to empower and educate hospitality professionals around the
world,
providing them with the opportunity to ask, vote and view answers to
their most
burning Internet marketing questions.  Ask the Expert Videos: The Reason Search Rankings Take Time TIG Global's Director
of Search
& Social Marketing,
answers this question. Click on the screen to hear his response. The Ask the Expert video series allows hospitality professionals to engage in a dialogue with TIG Global and provide expert advice in a user-friendly, online forum. The concept provides three segments in which individuals can get involved: Ask, Vote, and View. Users are encouraged to proactively ask fresh e-marketing questions and/or vote on the questions already posted that they would most like to see answered. TIG Global e-marketing experts and gurus will then answer the most popular user-submitted questions via video segments. Ask the Experts provides hospitality and travel professionals around the world with a way to connect with each other and see what types of questions are being posed by their peers, while at the same time obtain the information they need on the topics at the forefront of their minds. With the ever-changing Internet marketing landscape, this new video resource provides industry professionals with a different way to absorb pertinent e-marketing information, stay abreast of the latest trends, and remain informed on topics that are directly related to the success of their businesses online. Ranging from how to utilize the latest social media platform to methods for improving your local search rankings, Ask the Experts will answer the industry’s most challenging online marketing questions in a fun, educational and interactive format. “At TIG Global, we have been fortunate to serve a highly diverse range of hospitality clients and cater to their marketing needs for more than a decade. It is this level of experience, combined with years of research conducted for the betterment of our clientele that has allowed us to excel in the online space,” said Trip Schneck, president and co-founder of TIG Global. “We are proud to share this base of knowledge, as a resource relevant to hospitality professionals’ needs, and we anticipate that the advice in this interactive series will encourage greater industry marketing success in 2010.” Several questions have already been answered in the Ask the Expert video series: 1. Why does it take so long to move rankings for SEO? 2. Can I remove a negative review from TripAdvisor? 3. Why should I bid on my hotel name in paid search? 4. How many inbound links should my website have? 5. How important is it to participate in mobile marketing right now? About TIG Global  TIG
Global, a subsidiary of
MICROS Systems, Inc., is dedicated to assisting the travel industry
with
exceeding their online marketing goals and specializes in hotel
Internet
marketing
and destination
Internet marketing.
Serving an extensive portfolio of clients worldwide, TIG Global
combines its
industry knowledge and e-business expertise to help clients maximize
the online
channel. TIG Global offers multi-language websites, a vast
network of
internationally based strategic linking partners, email and
pay-per-click
marketing campaigns tailored to all international markets, custom
social media
solutions, and websites optimized for major search engines around the
world. |