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TIG Global�s E-Mail Marketing Campaign Receives National Honors
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The Web Marketing Association Awards TIG Global �Best
E-mail Message� for The Rittenhouse
WASHINGTON, DC � March 26, 2007 � TIG Global, the leading interactive marketing company for hospitality, today announced receipt of the award for Best E-mail Message in the 2007 Internet Advertising Competition held by the Web Marketing Association (www.WebMarketingAssociation.org). The annual, international competition recognizes outstanding achievement and results for online marketing.

The winning e-mail message (www.TIGGlobal.com/Rittenhouse/emailblast.htm), designed for The Rittenhouse of Philadelphia, showcased the hotel�s �Summer Suite Upgrade� campaign. The purpose of this promotion was to drive revenue by encouraging opt-in email subscribers to book a standard room at the hotel and receive a complimentary upgrade to a suite from Aug. 1 to Sept. 10, 2006. By designing a persuasive campaign that clearly communicated The Rittenhouse�s luxury brand image, TIG Global was able to market a valuable travel package to guests and increase occupancy levels at the property. 

"We designed a persuasive e-mail marketing message that incorporated the tone and color palette of The Rittenhouse website (www.RittenhouseHotel.com) in order to create a seamless brand image,� said Paul Peddrick, VP of creative services for TIG Global. "TIG Global�s copywriters coupled the design with compelling, targeted copy and strong calls to action that directed consumers to a related landing page within The Rittenhouse website." 

The award-winning e-mail campaign also drove qualified, incremental website traffic, with five percent of 2,117 opt-in recipients clicking through to the campaign landing page. Moreover, the campaign garnered a 37 percent open rate, which is significantly greater than the 25-30 percent industry average. 

In addition to e-mail marketing, TIG Global provides The Rittenhouse with a strategic and comprehensive Internet marketing program that includes website design, site management and maintenance, search engine optimization, pay-per-click marketing, strategic linking, online advertising, statistical reporting and analysis, detailed revenue tracking, and proactive, consultative client support. 

About TIG Global:
TIG Global (www.TIGglobal.com), headquartered in Washington, DC, is the leading provider of interactive marketing services for the hospitality industry. TIG Global's strategic e-marketing programs raise Internet visibility, drive demand and revenue online, and deliver unrivaled ROI to clients. TIG Global combines its hospitality industry knowledge and e-business expertise to help clients maximize the potential of the rapidly expanding Internet channel.  Named one of DC�s �Fastest Growing Companies� by the Washington Business Journal in 2006, TIG Global serves over 500 hospitality clients located throughout North America, Europe, Asia, and the Caribbean. 

Contact:

 TIG Global
Molly McElroy
202.465.3962
[email protected]

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Also See: TIG Global Wins Nine HSMAI Adrian Awards for Website Design and Online Marketing / February 2007
TIG Global Legal Reference Simplifies Challenges Associated with Online Marketing and Brand Protection; TIG Global, Cyveillance, and HSMAI Publish Profits and Pitfalls in Online Marketing / October 2006
The West Paces Hotel Group Selects TIG Global as their Internet Marketing Partner for the Solís Brand / July 2006
Three Destination Marketing Organizations Select TIG Global As Their Internet Marketing and Management Firm / July 2006
TIG Global Receives Two Webby Awards for Website Design; LXR and the Boulders Resort Recognized as Top International Websites / May 2006
LXR Luxury Resorts Selects TIG Global as their Internet Marketing Partner / April 2006
Carlson Hotels Worldwide Selects TIG Global as its Internet Marketing Partner for Park Inn / March 2006
TIG Global Wins Four HSMAI Adrian Awards for Website Design and Accompanying Online Marketing Programs / February 2006
The Venetian Resort Hotel Casino Selects TIG Global as their Internet Marketing Agency of Record; TIG Global to drive direct online traffic to the Venetian Resort Hotel Casino / February 2006
TIG Global Announces New Senior Management Appointments / October 2005
TIG Global to Exhibit at International Hotel Conference in Monaco / September 2005
Omniture Enables TIG Global to Enhance Reporting Performance Metrics / August 2005
CVBs, DMOs Win Online with TIG Global�s Launch of �Destination 1� Internet Marketing Program / July 2005
Kayak.com and TIG Global Announce Preferred Marketing Partnership; TIG Global to Advertise Across Kayak Network For More Than 100 Of Its Hotel Clients / June 2005
TIG Global�s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005
TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005
New �TIG Global Guarantee� Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005
TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005
TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005
TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005
TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005
Thayer Interactive Group Becomes �TIG Global�; Internet Marketing Firm�s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004
Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004
Thayer Interactive Group�s Independent Clients Quadruple Industry�s Year-Over-Year Online Revenue Growth / May 2004
Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group�s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003
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