News for the Hospitality Executive |
WASHINGTON, DC � March 26, 2007 � TIG Global, the leading
interactive marketing company for hospitality, today announced receipt
of the award for Best E-mail Message in the 2007 Internet Advertising Competition
held by the Web Marketing Association (www.WebMarketingAssociation.org).
The annual, international competition recognizes outstanding achievement
and results for online marketing.
The winning e-mail message (www.TIGGlobal.com/Rittenhouse/emailblast.htm), designed for The Rittenhouse of Philadelphia, showcased the hotel�s �Summer Suite Upgrade� campaign. The purpose of this promotion was to drive revenue by encouraging opt-in email subscribers to book a standard room at the hotel and receive a complimentary upgrade to a suite from Aug. 1 to Sept. 10, 2006. By designing a persuasive campaign that clearly communicated The Rittenhouse�s luxury brand image, TIG Global was able to market a valuable travel package to guests and increase occupancy levels at the property. "We designed a persuasive e-mail marketing message that incorporated the tone and color palette of The Rittenhouse website (www.RittenhouseHotel.com) in order to create a seamless brand image,� said Paul Peddrick, VP of creative services for TIG Global. "TIG Global�s copywriters coupled the design with compelling, targeted copy and strong calls to action that directed consumers to a related landing page within The Rittenhouse website." The award-winning e-mail campaign also drove qualified, incremental website traffic, with five percent of 2,117 opt-in recipients clicking through to the campaign landing page. Moreover, the campaign garnered a 37 percent open rate, which is significantly greater than the 25-30 percent industry average. In addition to e-mail marketing, TIG Global provides The Rittenhouse with a strategic and comprehensive Internet marketing program that includes website design, site management and maintenance, search engine optimization, pay-per-click marketing, strategic linking, online advertising, statistical reporting and analysis, detailed revenue tracking, and proactive, consultative client support. About
TIG Global:
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