Hotel Online  Special Report

   
The Venetian Resort Hotel Casino Selects TIG Global
as their Internet Marketing Agency of Record
-.
;TIG Global to drive direct online traffic to the Venetian Resort Hotel Casino

LAS VEGAS, NV and WASHINGTON, D.C. – February 8, 2006 - The Venetian Resort Hotel Casino, a four-star luxury hotel and casino located on the Las Vegas Strip, today announced that it has selected TIG Global as its Internet marketing agency of record.  The Venetian selected TIG Global, the leading provider of interactive marketing services for the hospitality industry, to support its interactive marketing objectives because of TIG Global’s proven success in capturing significant incremental demand and delivering increased direct online revenue to client hotels. 

“The Las Vegas Strip is a highly competitive market.  TIG Global’s tactical and aggressive approach to Internet marketing will enable the Venetian to become the preeminent destination online for the Las Vegas hotel and casino market,” said Rom Hendler, vice president of strategic marketing at the Venetian Resort Hotel Casino. 

In accordance with the agreement, TIG Global will provide The Venetian with a strategic and comprehensive Internet marketing program that includes search engine optimization, pay-per-click marketing, strategic linking, online advertising, statistical reporting and analysis, detailed revenue tracking, and proactive, consultative client support. 

“TIG Global is delighted to be working with The Venetian, to help grow the resort’s already formidable leadership position online,” said Sue Heilbronner, executive vice president of sales and marketing for TIG Global.  “We are confident that our strategic acumen, industry knowledge, and comprehensive service level will deliver substantial incremental revenue direct to the Venetian at an extremely favorable cost of sales.” 
 

About TIG Global:
TIG Global, headquartered in Washington, DC, is the leading provider of interactive marketing services for hotels and resorts. TIG Global's consultative, strategic marketing programs raise Internet visibility, generate consumer demand, drive value online, and deliver unrivaled ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of the Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 450 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean.  

About The Venetian Resort Hotel Casino:
The Venetian Resort Hotel Casino, a repeated recipient of the AAA’s Four Diamond Award, is one of the world’s most luxurious resort and convention destinations. Re-creating Venice’s legendary landmarks, the resort offers unmatched service and quality for leisure and corporate guests. Located in the heart of the Las Vegas Strip, The Venetian features The Grand Canal Shoppes, an indoor streetscape complete with gondolas and singing gondoliers, the Canyon Ranch SpaClub, world-class gaming, exquisite restaurants, the Guggenheim-Hermitage Museum, and a wide variety of entertainment venues on its premises, as well as extensive convention and corporate services. 

 

###

Contact:

Venetian Resort Hotel Casino
Ron Reese
702.414.4334
ron.reese@venetian.com

Molly McElroy
TIG Global, LLC
5335 Wisconsin Ave, NW #780
Washington, DC 20015
Phone: (202) 465-3962 (F)202.363.5075
mmcelroy@TIGglobal.com
http://www.tigglobal.com



 
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