Hotel Online
News for the Hospitality Executive

 

Destination Toledo Selects TIG Global as its Exclusive
Travel Internet Marketing Partner


TIG Global to Grow Destination’s Brand and Web Presence via New, Cutting-Edge Website

Chevy Chase, MD – March 23, 2010 – TIG Global, subsidiary of MICROS Systems, Inc. and leading interactive marketing company for hospitality and travel, was recently selected as the Internet marketing provider for the Destination Toledo Convention and Visitors Bureau (Destination Toledo).  TIG Global will provide Destination Toledo with search engine optimization services and a custom website design tailored to its distinct business initiatives.
 
Destination Toledo has partnered with TIG Global to fully re-design its website, www.doToledo.org, to ensure that meeting planners and visitors alike come to know and appreciate the Destination’s brand and all that this Northwest region of Ohio has to offer.  While the Destination has always been proactive in advancing leisure and meetings business for the area, through the creation of a new, cutting-edge website, TIG Global will help to ramp up Destination Toledo’s online presence and increase its ability to compete for business with both its larger competitors, such as Cleveland and Columbus, as well as similarly sized markets like Akron and Dayton.
 
“When we made a strategic decision to offer our customers and visitors the very best in a website experience, we selected TIG Global without hesitation.  TIG Global's vast knowledge regarding the CVB industry, as well as its understanding of the Internet, was a large factor in our decision to partner with them,” said David Nolan, President and CEO of Destination Toledo.  “We are excited to work with TIG Global to formulate a new approach that pushes the envelope in terms of anticipating and responding to changes in traveler needs and expectations.  Together, we intend to offer the most contemporary, efficient and customer-friendly destination website in the United States.”
 
The new website will be built on an open source content management system, enabling Destination Toledo staff to manage all aspects of their website internally.  The site will also be integrated with the Destination’s existing CRM system, improving efficiency and eliminating the need to maintain web content in multiple places.  To improve usability and make it easier for site visitors to locate the information they seek, TIG Global’s user experience experts will oversee the addition of several new interactive elements into the website design.  User-generated content will also be employed to further engage meeting planners and leisure travelers and grow the Destination’s online presence.  Lastly, to exploit the role that events play as demand drivers for lodging, TIG Global will implement a new syndication widget for Destination Toledo, providing a branded feed of consistent, accurate and timely event information from the destination’s website to its hotel partner sites.
 
“We’re thrilled to include Destination Toledo as our newest partner,” commented Steven Paganelli, vice president of destination business development for TIG Global.  “Toledo’s desire to launch a sleek and innovative website and act as a pioneer in the realm of website functionality, offers the kind of original vision that will stand out and entice travelers and meeting planners, as well as immensely fuel the creativity of our design team.”

About TIG Global

TIG Global, a subsidiary of MICROS Systems, Inc., is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing.  Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world.

About Destination Toledo Inc.
The mission of Destination Toledo, Inc., as a convention and visitor bureau, is the promotion of the economic development of Northwest Ohio by increasing visits  through meetings and conventions, tourism and business travelers which generates overnight lodging, visits to restaurants, shopping and services revenues.  The team at Destination Toledo, Inc. uses their marketing and sales expertise to promote Northwest Ohio as a regional brand to meeting planners and tourists through a large mix of marketing efforts including advertising, sales efforts, media campaigns and more.

.
Contact:

TIG Global
Molly Israel
301.841.4762
misrael@tigglobal.com

Destination Toledo, Inc.
Cathy Miller
419.321.5042
cmiller@dotoledo.org

 

.
.


 
Also See: Leading Travel E-Marketing Firm Partners with 1,001st Client; TIG Global Attracts a Growing Client Base with Leading–Edge Services and Customer Focus / December 2009

Amidst Recession, TIG Global Develops Philanthropy Task Force; Travel E-Marketing Company Dedicates Resources to Giving Back During Tough Times / November 2009

Getting Social: Why All Travel Professionals Need to Use Social Media; TIG Global complementary webinar on Getting Social – Thursday, December 3, 2009 – 2:00PM (EST) / November 2009

Capital Region USA Targets International Travelers with Help from TIG Global; New Website and Online Marketing Campaign Support CRUSA’s 5 Year Strategic Plan / November 2009

TIG Global Sweeps the WebAwards Competition with Wins in all of the Travel Categories; TIG Global Honored with 10 WebAwards for eMarketing excellence in the Hotel and Lodging, Travel, and Restaurant Categories / Ocotober 2009

Five-star Abu Dhabi Hotel Increases Middle East Market Share Through Partnership with TIG Global; TIG Global Launches New Website and Online Marketing Plan for Vision Hotel Apartments Deluxe / October 2009

TIG Global Releases Second Report in Destination eMarketing Best Practices Series; ‘Social Media and the DMO Marketer- Part II’, Now Available to the Public / September 2009

Targeting Global Travelers: A Guide for International Website Optimization / June 2009

TIG Global Unveils Innovative Website for the Richmond Metropolitan Convention and Visitors Bureau; New Website Utilizes Interactivity and Local Travel Reviews to Attract Niche Travel Markets / March 2009

TIG Global Wins Big at International Marketing Competition; TIG Global Secures 12 Adrian Awards for Outstanding Website Design and E-marketing / January 2009

Middle East Hotel Brand Selects TIG Global to Grow its Hotel Chain Empire; TIG Global to Launch Strategic Online Marketing Campaign to Capture Market Share / December 2008

Curacao Tourist Board, San Diego North CVB, CVBreps.com, and Longmont Area Visitors Association Select TIG Global as their DMO Internet Marketing Partner / December 2008

eMarketer of the Year, TIG Global, Receives Additional International Honors; All TIG Global Partners in the 2008 WebAward Competition Recognized for Outstanding Website Design / October 2008

TIG Global to Assist One of Europe's Most Famous Hotels, Gran Hotel La Florida; TIG Global Launches Integrated and Multi-Lingual Online Marketing Efforts to Reach the World / September 2008

Sea Island Resorts Selects TIG Global to Strengthen its Online Presence; TIG Global Unveils New Website and Online Marketing Plan to Increase Resort’s Revenue / September 2008

Travel-Generated Content and Web 2.0 Is Here to Stay. Why Not Put it to Work for You? / May 2008

TIG Global Receives Top International Honors for Website Design and Internet Marketing; TIG Global Wins Three Summit Creative Awards / May 2008

TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / March 2008

Ten Standards for Promoting Your Hotel Online / March 2008

TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / February 2008

TIG Global Philanthropy Unit Using Internet Marketing Expertise to Take on Global Diseases; Bill Clinton spotlights TIG Global's Online Marketing Efforts at the Clinton Global Initiative for the Fight against Neglected Tropical Disease / October 2007

10 Ways to Optimize your Hotel Website through Copy; How to Use Copywriting to Achieve Higher Search-Engine Rankings for Your Site / October 2007

TIG Global Collects International WebAwards for Superior Website Design; Grand Hotel Esplanade Berlin and LXR Luxury Resorts and Hotels Receive Web Design Honors / September 2007

TIG Global Receives Top International Honors for Website Design; Nickelodeon, LXR Luxury Resorts and American Express Web Campaigns Receive Summit Creative Awards / August 2007

TIG Global Expands European Operations with New Sales Director; Jeff Down to Bring 15 Years of International Travel Industry Experience / June 2007

TIG Global's E-Mail Marketing Campaign Receives National Honors; The Web Marketing Association Awards TIG Global'Best E-mail Message' for The Rittenhouse / April 2007

TIG Global Wins Nine HSMAI Adrian Awards for Website Design and Online Marketing / February 2007

TIG Global Legal Reference Simplifies Challenges Associated with Online Marketing and Brand Protection; TIG Global, Cyveillance, and HSMAI Publish Profits and Pitfalls in Online Marketing / October 2006

The West Paces Hotel Group Selects TIG Global as their Internet Marketing Partner for the Solís Brand / July 2006

Three Destination Marketing Organizations Select TIG Global As Their Internet Marketing and Management Firm / July 2006

TIG Global Receives Two Webby Awards for Website Design; LXR and the Boulders Resort Recognized as Top International Websites / May 2006

LXR Luxury Resorts Selects TIG Global as their Internet Marketing Partner / April 2006

Carlson Hotels Worldwide Selects TIG Global as its Internet Marketing Partner for Park Inn / March 2006

TIG Global Wins Four HSMAI Adrian Awards for Website Design and Accompanying Online Marketing Programs / February 2006

The Venetian Resort Hotel Casino Selects TIG Global as their Internet Marketing Agency of Record; TIG Global to drive direct online traffic to the Venetian Resort Hotel Casino / February 2006

TIG Global Announces New Senior Management Appointments / October 2005

TIG Global to Exhibit at International Hotel Conference in Monaco / September 2005

Omniture Enables TIG Global to Enhance Reporting Performance Metrics / August 2005

CVBs, DMOs Win Online with TIG Global’s Launch of ‘Destination 1’ Internet Marketing Program / July 2005

Kayak.com and TIG Global Announce Preferred Marketing Partnership; TIG Global to Advertise Across Kayak Network For More Than 100 Of Its Hotel Clients / June 2005

TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005

TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005

New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005

TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005

TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005

TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005

TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005

Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004

Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004

Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004

Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004

Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003

Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003

Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003

Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003

Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003
.

.

.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.