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TIG Global to Assist One of Europe’s Most
Famous Hotels, Gran Hotel La Florida
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TIG Global Launches Integrated and Multi-Lingual Online Marketing Efforts to Reach the World


Chevy Chase, MD – September 15, 2008 – TIG Global (www.TIGglobal.com), the leading online marketing company for hospitality and travel, was recently selected as the exclusive Internet marketing provider for the Gran Hotel La Florida, a premier five-star hotel managed by Hamilton Hotel Partners and recognized as one of the Leading Small Hotels of the World.  In accordance with the partnership, TIG Global designed a custom website for the Hotel (www.hotellaflorida.com) and launched a complementary e-marketing program to maximize conversions and drive incremental direct revenue online.  
 
TIG Global designed the Gran Hotel La Florida website to position the property as the premier luxury accommodation option in Barcelona.  With the use of vivid, bold imagery throughout the site, TIG Global was able to convey the grand architecture, style and history that make the Gran Hotel La Florida unique.  To further enhance the user experience and showcase the Hotel’s ideal location atop Tibidabo Mountain, TIG Global integrated a detailed, high-resolution photo tour as well as a comprehensive guide to all the landmarks, attractions and seasonal events Barcelona has to offer.  Strategically placed ‘calls to action’ touting current specials and reservation widgets were strategically placed throughout the site to entice visitors worldwide to book their travel plans directly through the Hotel website.  The website also features a ‘Guest Comments’ page to further engage customers and a translation toggle to serve customers who speak English, Spanish, and Catalan. Finally, all of the website copy and tags were written to maximize search engine optimization.

“TIG Global’s creative team listened closely to our needs to design a website that speaks to our unique target market,” said Monica Homedes, general manager of the Gran Hotel La Florida. “We are very proud of the new brand image that the website has given us and we are confident that revenue will significantly increase as a result.”

In addition to custom website design, development and hosting, TIG Global recently launched a focused, international online marketing plan for the Gran Hotel La Florida to support the Property’s unique business initiatives. The comprehensive program consisting of search engine optimization, paid search marketing, strategic linking, and e-mail marketing was created to engage the target audience and drive incremental, qualified traffic to the website with a high ROAS. In an effort to compliment the multi-language website and establish a larger global online presence for the Hotel, TIG Global’s aggressive online marketing efforts are executed in English, Spanish and Catalan.

“We are honored to represent such a prestigious hotel as the Gran Hotel La Florida and to be selected by Hamilton Hotel Partners, one of the most respected and successful hotel companies in the world,” said Trip Schneck, president of TIG Global. “We continuously conduct research and test new marketing concepts to cater to the intricate differences in the global travel market. Our European-based office and growing international travel marketing partnerships allow us to provide best of breed, revenue driven programs to our international clients.” 
 

About TIG Global
TIG Global (www.TIGGlobal.com), headquartered in the Washington, DC metro area, is the leading provider of interactive marketing services for the hospitality and travel industry.  Serving over 800 clients located throughout North America, Europe, Asia, and the Caribbean, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  To serve clients worldwide, TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, e-mail and pay-per-click marketing campaigns tailored to all international markets, custom Web 2.0 solutions including our proprietary HotelProtect (www.HotelProtect.com) solution, and websites optimized for major search engines around the world.

About Hamilton Hotel Partners
Hamilton Hotel Partners (www.hamiltonhotelpartners.com) offers our clients a unique combination of world-class advisory skills and unparalleled industry experience of operations, development and asset management across Europe, the Middle East and Africa.  
Our philosophy is to structure long-term relationships with our clients where our efforts are results focused and we participate in the value we create on your behalf. We believe that basing our remuneration upon your success - whenever possible - ensures a full alignment of interests from day one.

Our services are focused exclusively on our areas of expertise, where we know we can add significant value.

Asset Management - Acting on behalf of owners of hotel assets we will ensure that all aspects of our relationship with the operator are optimised to drive the maximum return on investment in line with your stated investment requirements. 

Hotel Management - We also directly manage hotels on behalf of financial investors in hotel real estate, whose primary objective is to maximise overall return on capital employed through the hold period. We are entirely independent of hotel brands and will leverage maximum value from the selected brand partner. 

Acquisition and Development Support - Acting on behalf of corporate hoteliers, on a retained basis, we offer the ability to accelerate your development aims and objectives across Europe, the Middle East and Africa. Acting for real estate investors, private investors or private equity funds we are able to identify asset investment opportunities that meet specific geographic, market level and return on equity requirements.   

Strategic Planning and Portfolio Reviews - As a precursor to the above services, or as an ongoing part of our relationship, we will collaborate with your internal teams carefully to plan your successful investment strategy for the hotel sector - whether you are new to the sector and considering your first investment, or an experienced investor seeking to enhance returns.

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Contact:

TIG Global
Molly Israel
301.841.4762
MIsrael@TIGGlobal.com

 Hamilton Hotel Partners
• Caroline Murdoch, Redworks PR
+44 1869 810 443, caroline@redworks.co.uk
• Frank Croston, Partner, Hamilton Hotel Partners
+44 20 7887 4525, frankcroston@hamiltonhotelpartners.com.
• Chris Evans, Partner, Hamilton Hotel Partners
+44 20 7887 4525, chrisevans@hamiltonhotelpartners.com  

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Also See: Sea Island Resorts Selects TIG Global to Strengthen its Online Presence; TIG Global Unveils New Website and Online Marketing Plan to Increase Resort’s Revenue / September 2008
Travel-Generated Content and Web 2.0 Is Here to Stay. Why Not Put it to Work for You? / May 2008
TIG Global Receives Top International Honors for Website Design and Internet Marketing; TIG Global Wins Three Summit Creative Awards / May 2008
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / March 2008
Ten Standards for Promoting Your Hotel Online / March 2008
TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / February 2008
TIG Global Philanthropy Unit Using Internet Marketing Expertise to Take on Global Diseases; Bill Clinton spotlights TIG Global's Online Marketing Efforts at the Clinton Global Initiative for the Fight against Neglected Tropical Disease / October 2007
10 Ways to Optimize your Hotel Website through Copy; How to Use Copywriting to Achieve Higher Search-Engine Rankings for Your Site / October 2007
TIG Global Collects International WebAwards for Superior Website Design; Grand Hotel Esplanade Berlin and LXR Luxury Resorts and Hotels Receive Web Design Honors / September 2007
TIG Global Receives Top International Honors for Website Design; Nickelodeon, LXR Luxury Resorts and American Express Web Campaigns Receive Summit Creative Awards / August 2007
TIG Global Expands European Operations with New Sales Director; Jeff Down to Bring 15 Years of International Travel Industry Experience / June 2007
TIG Global's E-Mail Marketing Campaign Receives National Honors; The Web Marketing Association Awards TIG Global'Best E-mail Message' for The Rittenhouse / April 2007
TIG Global Wins Nine HSMAI Adrian Awards for Website Design and Online Marketing / February 2007
TIG Global Legal Reference Simplifies Challenges Associated with Online Marketing and Brand Protection; TIG Global, Cyveillance, and HSMAI Publish Profits and Pitfalls in Online Marketing / October 2006
The West Paces Hotel Group Selects TIG Global as their Internet Marketing Partner for the Solís Brand / July 2006
Three Destination Marketing Organizations Select TIG Global As Their Internet Marketing and Management Firm / July 2006
TIG Global Receives Two Webby Awards for Website Design; LXR and the Boulders Resort Recognized as Top International Websites / May 2006
LXR Luxury Resorts Selects TIG Global as their Internet Marketing Partner / April 2006
Carlson Hotels Worldwide Selects TIG Global as its Internet Marketing Partner for Park Inn / March 2006
TIG Global Wins Four HSMAI Adrian Awards for Website Design and Accompanying Online Marketing Programs / February 2006
The Venetian Resort Hotel Casino Selects TIG Global as their Internet Marketing Agency of Record; TIG Global to drive direct online traffic to the Venetian Resort Hotel Casino / February 2006
TIG Global Announces New Senior Management Appointments / October 2005
TIG Global to Exhibit at International Hotel Conference in Monaco / September 2005
Omniture Enables TIG Global to Enhance Reporting Performance Metrics / August 2005
CVBs, DMOs Win Online with TIG Global’s Launch of ‘Destination 1’ Internet Marketing Program / July 2005
Kayak.com and TIG Global Announce Preferred Marketing Partnership; TIG Global to Advertise Across Kayak Network For More Than 100 Of Its Hotel Clients / June 2005
TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005
TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005
New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005
TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005
TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005
TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005
TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005
Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004
Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004
Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004
Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004
Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003
Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003
Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003
Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003
Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003
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