News for the Hospitality Executive
TIG Global to Assist One of Europe’s Most
Famous Hotels, Gran Hotel La Florida
TIG Global Launches Integrated and Multi-Lingual Online Marketing Efforts to Reach the World
Chevy Chase, MD – September 15, 2008 – TIG Global (www.TIGglobal.com), the leading online marketing company for hospitality and travel, was recently selected as the exclusive Internet marketing provider for the Gran Hotel La Florida, a premier five-star hotel managed by Hamilton Hotel Partners and recognized as one of the Leading Small Hotels of the World. In accordance with the partnership, TIG Global designed a custom website for the Hotel (www.hotellaflorida.com) and launched a complementary e-marketing program to maximize conversions and drive incremental direct revenue online.
TIG Global designed the Gran Hotel La Florida website to position the property as the premier luxury accommodation option in Barcelona. With the use of vivid, bold imagery throughout the site, TIG Global was able to convey the grand architecture, style and history that make the Gran Hotel La Florida unique. To further enhance the user experience and showcase the Hotel’s ideal location atop Tibidabo Mountain, TIG Global integrated a detailed, high-resolution photo tour as well as a comprehensive guide to all the landmarks, attractions and seasonal events Barcelona has to offer. Strategically placed ‘calls to action’ touting current specials and reservation widgets were strategically placed throughout the site to entice visitors worldwide to book their travel plans directly through the Hotel website. The website also features a ‘Guest Comments’ page to further engage customers and a translation toggle to serve customers who speak English, Spanish, and Catalan. Finally, all of the website copy and tags were written to maximize search engine optimization.
“TIG Global’s creative team listened closely to our needs to design a website that speaks to our unique target market,” said Monica Homedes, general manager of the Gran Hotel La Florida. “We are very proud of the new brand image that the website has given us and we are confident that revenue will significantly increase as a result.”
In addition to custom website design, development and hosting, TIG Global recently launched a focused, international online marketing plan for the Gran Hotel La Florida to support the Property’s unique business initiatives. The comprehensive program consisting of search engine optimization, paid search marketing, strategic linking, and e-mail marketing was created to engage the target audience and drive incremental, qualified traffic to the website with a high ROAS. In an effort to compliment the multi-language website and establish a larger global online presence for the Hotel, TIG Global’s aggressive online marketing efforts are executed in English, Spanish and Catalan.
“We are honored to represent such a prestigious hotel as the Gran Hotel
La Florida and to be selected by Hamilton Hotel Partners, one of the most
respected and successful hotel companies in the world,” said Trip Schneck,
president of TIG Global. “We continuously conduct research and test new
marketing concepts to cater to the intricate differences in the global
travel market. Our European-based office and growing international travel
marketing partnerships allow us to provide best of breed, revenue driven
programs to our international clients.”
About Hamilton Hotel Partners
Our services are focused exclusively on our areas of expertise, where we know we can add significant value.
Asset Management - Acting on behalf of owners of hotel assets we will ensure that all aspects of our relationship with the operator are optimised to drive the maximum return on investment in line with your stated investment requirements.
Hotel Management - We also directly manage hotels on behalf of financial investors in hotel real estate, whose primary objective is to maximise overall return on capital employed through the hold period. We are entirely independent of hotel brands and will leverage maximum value from the selected brand partner.
Acquisition and Development Support - Acting on behalf of corporate hoteliers, on a retained basis, we offer the ability to accelerate your development aims and objectives across Europe, the Middle East and Africa. Acting for real estate investors, private investors or private equity funds we are able to identify asset investment opportunities that meet specific geographic, market level and return on equity requirements.
Strategic Planning and Portfolio Reviews - As a precursor to the above services, or as an ongoing part of our relationship, we will collaborate with your internal teams carefully to plan your successful investment strategy for the hotel sector - whether you are new to the sector and considering your first investment, or an experienced investor seeking to enhance returns.
Hamilton Hotel Partners
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