Hotel Online
News for the Hospitality Executive

 

TIG Global Releases Second Report in Destination eMarketing Best Practices Series

‘Social Media and the DMO Marketer- Part II’, Now Available to the Public


Chevy Chase, MD – September 15, 2009 – TIG Global, the leading interactive marketing company for hospitality and travel, is pleased to announce the release of its second eMarketing report specifically written for destination marketing professionals.  The series is designed to serve as a collection of educational tools for DMO marketers that can be directly applied to their online marketing programs.  Each paper covers a separate topic that is pertinent to the travel community and contains real-life examples of interactive strategies and tactics being used by DMOs worldwide.  Due to the overwhelming popularity of the inaugural paper “Social Media and the DMO Marketer- Part I,” TIG Global has developed a follow up report that discusses additional social media tools and tactics.  The second report in the series, “Social Media and the DMO Marketer- Part II,” is now available for download.
 
“Social Media and the DMO Marketer- Part I” touched upon the various ways destination marketers can incorporate Twitter, Facebook, games and contests into their current interactive marketing programs.  While each of these social media forms supports a DMO’s marketing plan using different methods, all are built with the same intentions - to develop ongoing relationships with a destination’s visitors, stimulate traffic and triggers actions by both consumers and meeting planners alike.  The second report delves into several additional relevant social media strategies that destination marketers should consider.  Some of the strategies discussed in-depth in this report include the creation and syndication of online video and audio, how to leverage traveler reviews, the value of using social photography, and how to design and facilitate blogs for your destination.
 
“With the immense growth in the number of social media tools available, and the shift in consumer behavior towards social applications, destination marketers can easily be overwhelmed in selecting a social media strategy that will achieve their desired results,” said Angie Briggs, vice president of business development for DMOs at TIG Global.  “This report series clearly outlines the different types of social media strategies available and gives examples of how other DMOS have used them successfully to expand their reach, enhance customer loyalty, and improve brand perceptions, all at a lower cost than traditional media.”
 
The second report in the series, “Social Media and the DMO Marketer- Part II,” is available for complimentary download now.  TIG Global plans to release a third paper in the Destination eMarketing Best Practices Series to focus on partnership marketing in the near future.  As in traditional offline marketing, the best uses of the tools mentioned in this report occur when they are deployed as part of a larger, well-considered online marketing strategy.
 
TIG Global worked with Cindy Estis Green, a respected and impartial author with over 30 years of experience in the travel industry, to conduct primary and secondary research to identify the best practices outlined in the series.  Twenty-one DMO sales and marketing executives, ranging from large counties to states and provinces, were interviewed, including worldwide representation from Europe, Latin America and Asia.  Their valuable insights and marketing results were compiled within the series.

Cindy Estis Green will be speaking about the first two reports at the Destination Marketing Association International’s DMO Technology Professionals Forum and COO/CFO Forum on October 13th, 2009. TIG Global will also be distributing copies of the second report at these events.

About TIG Global
TIG Global, headquartered in the Washington, DC metro area, is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing.  Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world.

.
Contact:

TIG Global
Molly Israel
301.841.4762
MIsrael@TIGGlobal.com
 

.
.


 
Also See: Targeting Global Travelers: A Guide for International Website Optimization / June 2009

TIG Global Unveils Innovative Website for the Richmond Metropolitan Convention and Visitors Bureau; New Website Utilizes Interactivity and Local Travel Reviews to Attract Niche Travel Markets / March 2009

TIG Global Wins Big at International Marketing Competition; TIG Global Secures 12 Adrian Awards for Outstanding Website Design and E-marketing / January 2009

Middle East Hotel Brand Selects TIG Global to Grow its Hotel Chain Empire; TIG Global to Launch Strategic Online Marketing Campaign to Capture Market Share / December 2008

Curacao Tourist Board, San Diego North CVB, CVBreps.com, and Longmont Area Visitors Association Select TIG Global as their DMO Internet Marketing Partner / December 2008

eMarketer of the Year, TIG Global, Receives Additional International Honors; All TIG Global Partners in the 2008 WebAward Competition Recognized for Outstanding Website Design / October 2008

TIG Global to Assist One of Europe's Most Famous Hotels, Gran Hotel La Florida; TIG Global Launches Integrated and Multi-Lingual Online Marketing Efforts to Reach the World / September 2008

Sea Island Resorts Selects TIG Global to Strengthen its Online Presence; TIG Global Unveils New Website and Online Marketing Plan to Increase Resort’s Revenue / September 2008

Travel-Generated Content and Web 2.0 Is Here to Stay. Why Not Put it to Work for You? / May 2008

TIG Global Receives Top International Honors for Website Design and Internet Marketing; TIG Global Wins Three Summit Creative Awards / May 2008

TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / March 2008

Ten Standards for Promoting Your Hotel Online / March 2008

TIG Global's Work Leads to 2007 eMarketer of the Year Recognition and Nine other Adrian Awards; The Georgetown Inn, a TIG Global Client and Part of LXR Luxury Resorts and Hotels, is Named eMarketer of the Year / February 2008

TIG Global Philanthropy Unit Using Internet Marketing Expertise to Take on Global Diseases; Bill Clinton spotlights TIG Global's Online Marketing Efforts at the Clinton Global Initiative for the Fight against Neglected Tropical Disease / October 2007

10 Ways to Optimize your Hotel Website through Copy; How to Use Copywriting to Achieve Higher Search-Engine Rankings for Your Site / October 2007

TIG Global Collects International WebAwards for Superior Website Design; Grand Hotel Esplanade Berlin and LXR Luxury Resorts and Hotels Receive Web Design Honors / September 2007

TIG Global Receives Top International Honors for Website Design; Nickelodeon, LXR Luxury Resorts and American Express Web Campaigns Receive Summit Creative Awards / August 2007

TIG Global Expands European Operations with New Sales Director; Jeff Down to Bring 15 Years of International Travel Industry Experience / June 2007

TIG Global's E-Mail Marketing Campaign Receives National Honors; The Web Marketing Association Awards TIG Global'Best E-mail Message' for The Rittenhouse / April 2007

TIG Global Wins Nine HSMAI Adrian Awards for Website Design and Online Marketing / February 2007

TIG Global Legal Reference Simplifies Challenges Associated with Online Marketing and Brand Protection; TIG Global, Cyveillance, and HSMAI Publish Profits and Pitfalls in Online Marketing / October 2006

The West Paces Hotel Group Selects TIG Global as their Internet Marketing Partner for the Solís Brand / July 2006

Three Destination Marketing Organizations Select TIG Global As Their Internet Marketing and Management Firm / July 2006

TIG Global Receives Two Webby Awards for Website Design; LXR and the Boulders Resort Recognized as Top International Websites / May 2006

LXR Luxury Resorts Selects TIG Global as their Internet Marketing Partner / April 2006

Carlson Hotels Worldwide Selects TIG Global as its Internet Marketing Partner for Park Inn / March 2006

TIG Global Wins Four HSMAI Adrian Awards for Website Design and Accompanying Online Marketing Programs / February 2006

The Venetian Resort Hotel Casino Selects TIG Global as their Internet Marketing Agency of Record; TIG Global to drive direct online traffic to the Venetian Resort Hotel Casino / February 2006

TIG Global Announces New Senior Management Appointments / October 2005

TIG Global to Exhibit at International Hotel Conference in Monaco / September 2005

Omniture Enables TIG Global to Enhance Reporting Performance Metrics / August 2005

CVBs, DMOs Win Online with TIG Global’s Launch of ‘Destination 1’ Internet Marketing Program / July 2005

Kayak.com and TIG Global Announce Preferred Marketing Partnership; TIG Global to Advertise Across Kayak Network For More Than 100 Of Its Hotel Clients / June 2005

TIG Global’s New RFP Tracking & Reporting Captures More Meetings and Group Business for Hotel Clients / May 2005

TIG Global Has Been Selected by Sunstone Hotel Investors as Exclusive Internet Marketing Partner / March 2005

New ‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers; TIG Global Program Eliminates Risk, Guarantees Revenue / March 2005

TIG Global Announces Executive Promotions to Propel Strategic Growth; Sue Heilbronner named EVP of  marketing and business development, John Tunney named EVP of finance and administration / February 2005

TIG Global Expands Account Management Division and Continues to Deliver the Highest Level of Interactive Marketing Services in Hospitality/ February 2005

TIG Global Guiding Internet Presence Close To 50 New Hotel Clients In Fourth Quarter 2004 / January 2005

TIG Global, HSMAI Publish First-Ever Distribution Strategy Guide for Hotel Industry / January 2005

Thayer Interactive Group Becomes “TIG Global”; Internet Marketing Firm’s New Corporate Identity Underscores Breadth And Depth Of Services / October 2004

Thayer Interactive Group Announces Previous Appointment of Michael Pusateri as EVP of Sales & Services/ September 2004

Thayer Interactive Group’s Independent Clients Quadruple Industry’s Year-Over-Year Online Revenue Growth / May 2004

Thayer Interactive Group Receives Top Honors for Website Marketing Excellence at HSMAI Adrian AwardsShow / March 2004

Thayer Interactive Group Is Selected By Driftwood Hospitality To Provide Comprehensive Internet Marketing Services / Aug 2003

Thayer Interactive Group’s Clients Outperform All Industry Benchmarks For First Quarter 2003 Online Revenue / June 2003

Ocean Point Beach Resort and Spa Selects Thayer Interactive Group To Provide Comprehensive Internet Marketing Services / May 2003

Thayer Interactive Group Selected By Quorum Hotels And Resorts To Provide Full-Service Internet Marketing / April 2003

Thayer Interactive Group Taps Industry Veteran To Head Sales And Marketing Efforts / March 2003
.

.

.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.