| Chevy Chase, MD – September 15, 2009 – TIG
Global, the leading
interactive marketing company for hospitality and travel, is pleased to
announce the release of its second eMarketing report specifically
written for destination
marketing professionals. The series is
designed to serve as a collection of educational tools for DMO
marketers that
can be directly applied to their online marketing programs. Each
paper covers a separate topic that is
pertinent to the travel community and contains real-life examples of
interactive strategies and tactics being used by DMOs worldwide.
Due to the overwhelming popularity of the
inaugural paper “Social Media and the DMO Marketer- Part I,” TIG Global
has
developed a follow up report that discusses additional social media
tools and
tactics. The second report in the series,
“Social Media and
the DMO
Marketer- Part II,” is now available for download.
“Social Media and the DMO Marketer- Part I” touched upon the various ways destination marketers can incorporate Twitter, Facebook, games and contests into their current interactive marketing programs. While each of these social media forms supports a DMO’s marketing plan using different methods, all are built with the same intentions - to develop ongoing relationships with a destination’s visitors, stimulate traffic and triggers actions by both consumers and meeting planners alike. The second report delves into several additional relevant social media strategies that destination marketers should consider. Some of the strategies discussed in-depth in this report include the creation and syndication of online video and audio, how to leverage traveler reviews, the value of using social photography, and how to design and facilitate blogs for your destination. “With the immense growth in the number of social media tools available, and the shift in consumer behavior towards social applications, destination marketers can easily be overwhelmed in selecting a social media strategy that will achieve their desired results,” said Angie Briggs, vice president of business development for DMOs at TIG Global. “This report series clearly outlines the different types of social media strategies available and gives examples of how other DMOS have used them successfully to expand their reach, enhance customer loyalty, and improve brand perceptions, all at a lower cost than traditional media.” The second report in the series, “Social Media and the DMO Marketer- Part II,” is available for complimentary download now. TIG Global plans to release a third paper in the Destination eMarketing Best Practices Series to focus on partnership marketing in the near future. As in traditional offline marketing, the best uses of the tools mentioned in this report occur when they are deployed as part of a larger, well-considered online marketing strategy. TIG Global worked with Cindy Estis Green, a respected and impartial author with over 30 years of experience in the travel industry, to conduct primary and secondary research to identify the best practices outlined in the series. Twenty-one DMO sales and marketing executives, ranging from large counties to states and provinces, were interviewed, including worldwide representation from Europe, Latin America and Asia. Their valuable insights and marketing results were compiled within the series. Cindy Estis Green will be speaking about the first two reports at the Destination Marketing Association International’s DMO Technology Professionals Forum and COO/CFO Forum on October 13th, 2009. TIG Global will also be distributing copies of the second report at these events. About TIG Global TIG Global, headquartered in the Washington, DC metro area, is dedicated to assisting the travel industry with exceeding their online marketing goals and specializes in hotel Internet marketing and destination Internet marketing. Serving an extensive portfolio of clients worldwide, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel. TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world. |
